Cost-Benefit Analysis of Docent Programs
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CostsDocentStaff
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Dedicated Staff
Staff Salary*percentage of time300007500
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Additional Staff
Staff Salary*percentage of time FOR EACH STAFF MEMBER IMPACTED110002400
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ParkingNumber of people*Cost of Parking*days400
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PrintingInclude paper, printer cartridges, copier repair man, and copier upkeep
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PartiesFood, invitations, parking, time to plan
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CoffeeDo they get free coffee?
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SpaceWhat would that space earn if you could use it for programming (if it is in public space)?
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Books & Teaching Materials
Are you buying catalogs for the program etc?
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Other Benefits
Do you have an annual trip? If so, are there costs above the docent dues?
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Benefits
Docents
Staff
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FeesDo you have docent dues coming in?
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DonationsWhat is coming in through development? (Make sure to put the cost of earning those donations, like emailing them etc, in costs)
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MarketingThis one is fuzzy. Try to quantify the free marketing you get per person. Take the most vocal docent/staff and the least. Calculate the number of people they tell. Then give that a rate based on the cost of ad your area.
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Visitor Experience (Before doing this, do the Capacity Tab)
Docents
Staff
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Positive Impact
How much is the docent/ staffprogram helping you grow your capacity to engage visitors? Try to put a dollar value on it. You could make each person impacted =$1 in future income. While this is theoretical, it helps you quatify visitor expereince.
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Negative Impact
How much is the docent/ staffprogram helping you grow your capacity to engage visitors? Try to put a dollar value on it. You could make each person impacted =$1 in future income. While this is theoretical, it helps you quatify visitor expereince.
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