A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | ||
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1 | Software Inflation Rate, from 2009 to 2019 | |||||||||||||||||||||
2 | Learn more: | https://capiche.com/e/software-inflation-rate | ||||||||||||||||||||
3 | ||||||||||||||||||||||
4 | App | Category | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | Change | Note | Up or Down? | Start Price | End Price | Percent Up | Percent Down | Dollar Value Change | |
5 | Desk | Customer Support | $49 | $39 | $35 | $25 | $75 | Per agent per month, without annual plan. 2019 change was switching to being part of Salesforce | Up | $49 | $75 | 53.06% | $26 | |||||||||
6 | JIRA | Project Management | $8 | $4 | $6 | $7 | Per user per month; minimum 11 users | Down then Up | $8 | $7 | -12.50% | -$1 | ||||||||||
7 | Asana | Project Management | $3.33 | $4.20 | $8.33 | $9.99 | Price required 30 users originally; today price is for annual plan | Up | $3.33 | $9.99 | 200.00% | $6.66 | ||||||||||
8 | Constant Contact | $30 | $35 | $40 | $45 | Per month to email up to 2,500 contacts | Up | $30 | $45 | 50.00% | $15 | |||||||||||
9 | Intercom | Customer Support | $49 | Started with 250 active users, now for 200 users | Same, but with less | $49 | $49 | $0 | ||||||||||||||
10 | Help Scout | Customer Support | $10 | $15 | $20 | $25 | Up | $10 | $25 | 150.00% | $15 | |||||||||||
11 | Wrike | Project Management | $9.99 | $9 | $9.80 | Price same for 5 user teams, but if you want more than 15 users, costs $24.95 per user where originally was same price per user | Same, but with less | $9.99 | $9.80 | -1.90% | -$0.19 | |||||||||||
12 | GravityForms | Forms | $99 | $99 | $159 | Price per year, not month. Originally 5 sites supported, now only 4 | Up, and with less | $99 | $159 | 60.61% | $60 | |||||||||||
13 | Freshbooks | Accounting | $14 | $19.95 | $25 | Originally offered 25 clients, then 20 in 2016, finally 50 in 2017 | Up, but with more | $14 | $25 | 78.57% | $11 | |||||||||||
14 | Insightly | CRM | $4.83 | $9 | $15 | $29 | Originally $29 for 6 users; annual required now | Up | $4.83 | $29 | 500.41% | $24 | ||||||||||
15 | Airtable | Database | $24 | Same | $24 | $24 | $0 | |||||||||||||||
16 | Podio | Database | $8 | $9 | $9 | Experimented with an unlimited users, limited items plan in 2014 | Up, but same for 7 years | $8 | $9 | 12.50% | $1 | |||||||||||
17 | Smartsheet | Database | $29.95 | $16.65 | $13 | $15 | $25 | Orignally billed at 3 users per month; now per user, but with minimum 3 users | Up | $16.65 | $25 | 50.15% | $8 | |||||||||
18 | Zoho Creator | Database | $4.50 | $5 | $10 | Orginally billed at 10 users with 50k records, then 20k records in 2012, then 1000 records per user in 2014, then 25,000 records total per account in 2017 | Up, and with less | $4.50 | $10 | 122.22% | $6 | |||||||||||
19 | Pipedrive | CRM | $5 | $12 | $15 | Orignally billed at 5 users | Up | $5 | $15 | 200.00% | $10 | |||||||||||
20 | Xero | Accounting | $29 | $30 | Payroll was included in 2015; now a seperate app | Up, and with less | $29 | $30 | 3.45% | $1 | ||||||||||||
21 | Keap Infusionsoft | CRM | $199 | $199 | $219 | $199 | $179 | $199 | Orginally 10,000 contacts, then 5,000, then 2,500 | Same, with up and down, and with less | $199 | $199 | $0 | |||||||||
22 | GitHub | Developer Tools | $12 | $25 | Originally for 10 repos and 5 collaborators, then for 10 reposts and unlimited collabortors. Now for 5 user and unlimited repos; additional users $9/month | Up, but with more | $12 | $25 | 108.33% | $13 | ||||||||||||
23 | BitBucket | Developer Tools | $12 | $10 | $20 | Originally for 15 repositories and unlimited users, then for 10 users. Now $2/month per user, so calculated at 10 users to compare | Up | $12 | $20 | 66.67% | $8 | |||||||||||
24 | GitLab | Developer Tools | $1.99 | $4.08 | $3.25 | $4 | Same | $4.08 | $4 | $0 | ||||||||||||
25 | Customer.io | Marketing | $199 | $190 | Down | $199 | $190 | -4.52% | -$9 | |||||||||||||
26 | Drip | $99 | $122 | Orginally for 7,500 contacts; for 5,000 since 2015 | Up, and with less | $99 | $122 | 23.23% | $23 | |||||||||||||
27 | QuickBooks | Accounting | $16.66 | $19.08 | $26.95 | $27 | $35 | $40 | Boxed in 2009 and 2011 at $199.95 and $229.95 each; price shown divided by 12. | Up | $16.66 | $40 | 140.10% | $23 | ||||||||
28 | Zoho CRM | CRM | $12 | $15 | $18 | Price the same as before if paid annually | Up | $12 | $18 | 50.00% | $6 | |||||||||||
29 | NimbleCRM | CRM | $15 | $25 | Up | $15 | $25 | 66.67% | $10 | |||||||||||||
30 | QuickBase | Database | $25 | $30 | Today billed at $600/month for 20 users; annual by default at old price (equilivent to $25 per user | Up | $25 | $30 | 20.00% | $5 | ||||||||||||
31 | Slack | Team Chat | $8 | Same | $8 | $8 | $0 | |||||||||||||||
32 | Quip | Notes | $12 | Today same price, though first 5 users are $30 | Same | $12 | $12 | $0 | ||||||||||||||
33 | Confluence | Notes | $3.33 | $5 | Originally $50/month for 15 users | Up | $3.33 | $5 | 50.15% | $2 | ||||||||||||
34 | GoToMeeting | Video Calls | $49 | $39 | $29 | $36 | Originally for 15 attendees, then 25 in 2013, then 50 in 2017, then 150 in 2019 | Down then Up, but with more | $49 | $36 | -26.53% | -$13 | ||||||||||
35 | Zoom | Video Calls | $9.99 | $14.99 | Originally 25 participants, then 50 in 2016, now 100 in 2018 | Up, but with more | $9.99 | $14.99 | 50.05% | $5.00 | ||||||||||||
36 | WebEx | Video Calls | $69 | $49 | $39 | $29 | $14 | Originally 25 participants, now 50 participants | Down and with more | $69 | $14 | -79.71% | -$55 | |||||||||
37 | Wix | Websites | $12.42 | $14 | $12.50 | Today paid annually | Same, but annual | $12.42 | $12.50 | $0.08 | ||||||||||||
38 | WordPress | Websites | $8.25 | $8 | Paid annually, originally at $99/yr | Down | $8.25 | $8 | -3.03% | $0 | ||||||||||||
39 | Squarespace | Websites | $14 | $22 | $20 | $26 | Plan now includes unlimited pages | Up, but with more | $14 | $26 | 85.71% | $12 | ||||||||||
40 | YouCanBook.me | Scheduling | $1.31 | $10 | $12 | $10 | $16 | $10 | Originally $15.82 per year, then per month with 10 users, now per month per calendar | Same, but with less | $10 | $10 | $0 | |||||||||
41 | Calendly | Scheduling | $10 | Same | $10 | $10 | $0 | |||||||||||||||
42 | ScheduleOnce | Scheduling | $29 | $19 | Originally with 3 booking pages, now with 2 as of 2014 | Down, but with less | $29 | $19 | -34.48% | -$10 | ||||||||||||
43 | Acuity Scheduling | Scheduling | $10 | $15 | Up | $10 | $15 | 50.00% | $5 | |||||||||||||
44 | Gusto | HR | $25 | $29 | $39 | Up | $25 | $39 | 56.00% | $14 | ||||||||||||
45 | BreezyHR | HR | $79 | $171 | Originally 7 jobs, now unlimited | Up, but with more | $79 | $171 | 116.46% | $92 | ||||||||||||
46 | BambooHR | HR | $24 | $59 | $99 | $119 | $169 | Enterprise custom pricing since 2015 | Up | $24 | $169 | 604.17% | $145 | |||||||||
47 | LucidChart | Design | $5 | $6 | $9.60 | $12 | Billed per for 5 users at $25, then $30, then $48 | Up | $5 | $12 | 140.00% | $7 | ||||||||||
48 | Invision | Design | $25 | Originally for 10 projects, then 5, now unlimited but more expensive for sharing | Same, but with less | $25 | $25 | $0 | ||||||||||||||
49 | Mavenlink | Project Management | $39 | $25 | $29 | $35 | Down, then up | $39 | $35 | -10.26% | -$4 | |||||||||||
50 | RescueTime | Time Tracking | $9.17 | $15 | $9 | Orginally billed $55 for 6 users | Same, but up first | $9.17 | $9 | $0 | ||||||||||||
51 | Toggl | Time Tracking | $2.40 | $5 | $10 | Originally billed $12 for 5 users | Up | $2.40 | $10 | 316.67% | $8 | |||||||||||
52 | Harvest | Time Tracking | $8 | $9.80 | $12 | Originally for 5 users; had brief test with per-user pricing in 2012 | Up | $8 | $12 | 50.00% | $4 | |||||||||||
53 | 3DCart | eCommerce | $19.99 | $29 | Originally 50 products, then 100 in 2011, then unlimited in 2017 | Up, but with more | $19.99 | $29 | 45.07% | $9 | ||||||||||||
54 | BigCartel | eCommerce | $9.99 | Same | $29 | $29 | $0 | |||||||||||||||
55 | Shopify | eCommerce | $29 | Originally for 100 products, then unlimited, now unlimited with basic features; promoted plan is $79 | Same | $25 | $25 | $0 | ||||||||||||||
56 | Unbounce | Marketing | $25 | $49 | $99 | Originally 500 visitors, then 1,000 in 2012, then 5,000 in 2013, then unlimited in 2017 | Up, but with more | $25 | $99 | 296.00% | $74 | |||||||||||
57 | BigCommerce | eCommerce | $24.95 | $29.95 | Up | $24.95 | $29.95 | 20.04% | $5.00 | |||||||||||||
58 | ConvertKit | $124 | $129 | $119 | $99 | Orginally for 12,000 subscribers, then for 10,000, now for 15,000 | Down | $124 | $99 | -20.16% | -$25 | |||||||||||
59 | Microsoft Office 365 | Office | $149 | $100 | $99.00 | $79.99 | Original price for boxed Home and Student; 2013 onwards for 1 year of Office 365 Home | Down | $149 | $79.99 | -46.32% | -$69.01 | ||||||||||
60 | HubSpot | Marketing | $500 | $400 | $600 | $800 | Price for Professional plan; originally additional $100 per thousand contacts, now additional $50 per thousand | Up | $500 | $800 | 60.00% | $300 | ||||||||||
61 | Dropbox | Files | $9.99 | $11.99 | Originally for 50GB, then 100 later in 2009, then 1TB in 2014, then 2TB in 2019 | Up, but with more | $9.99 | $11.99 | 20.02% | $2.00 | ||||||||||||
62 | Google Drive | Files | $4.99 | $1.99 | Price for 100GB | Down | $4.99 | $1.99 | -60.12% | -$3.00 | ||||||||||||
63 | Salesforce | CRM | $65 | $75 | Up | $65 | $75 | 15.38% | $10 | |||||||||||||
64 | Box | Files | $7.95 | $9.95 | $9.99 | $10 | $11.50 | For 100GB plan | Up | $7.95 | $11.50 | 44.65% | $3.55 | |||||||||
65 | Evernote | Notes | $5 | $7 | $7.99 | $5.83 | $7.99 | Up | $5 | $7.99 | 59.80% | $2.99 | ||||||||||
66 | MailChimp | $30 | $29.99 | For core features and 2,500 contacts | Same | $30 | $29.99 | -$0.01 | ||||||||||||||
67 | Campaign Monitor | $30 | $59 | For unlimited emails to 2,500 contacts | Up | $30 | $59 | 96.67% | $29 | |||||||||||||
68 | Wufoo | Forms | $9.95 | $14.95 | $19 | Up | $9.95 | $19 | 90.95% | $9 | ||||||||||||
69 | Typeform | Forms | $25 | $35 | Free plan's features were also restricted during this time | Up | $25 | $35 | 40.00% | $10 | ||||||||||||
70 | SurveyMonkey | Forms | $19.95 | $23.99 | $24 | $26 | $31 | $37 | Up | $19.95 | $37 | 85.46% | $17 | |||||||||
71 | Adobe Creative Cloud | Design | $49.99 | $52.99 | Up | $49.99 | $52.99 | 6.00% | $3.00 | |||||||||||||
72 | Buffer | Social | $99 | $100 | $199 | Up | $99 | $199 | 101.01% | $100 | ||||||||||||
73 | Hootsuite | Social | $4.99 | $5.99 | $9.99 | $8.99 | $9.99 | $14.99 | $19 | Now requires annual | Up | $4.99 | $19 | 280.76% | $14 | |||||||
74 | JotForm | Forms | $9.95 | $19 | Originally unlimited forms, now 25 forms | Up, and with less | $9.95 | $19 | 90.95% | $9 | ||||||||||||
75 | Formstack | Forms | $29 | $39 | $59 | Up | $29 | $59 | 103.45% | $30 | ||||||||||||
76 | Pardot | Marketing | $1,000 | $1,200 | $1,000 | $1,250 | Up, and with less | $1,000 | $1,250 | 25.00% | $250 | |||||||||||
77 | ActiveCampaign | $29 | $49 | For unlimited emails to 2,500 contacts | Up | $29 | $49 | 68.97% | $20 | |||||||||||||
78 | LiveAgent | Customer Support | $29 | $19 | $25 | $36 | $39 | Up | $29 | $39 | 34.48% | $10 | ||||||||||
79 | Freshdesk | Customer Support | $19 | For Blossom plan | Same | $19 | $19 | $0 | ||||||||||||||
80 | Zendesk | Customer Support | $29 | $25 | For Regular or Team plan | Down | $29 | $25 | -13.79% | -$4 | ||||||||||||
81 | Basecamp | Project Management | $149 | $150 | $79 | $100 | $99 | For unlimited projects, which is the only option today | Down then up | $149 | $99 | -33.56% | -$50 | |||||||||
82 | 123FormBuilder | Forms | $9.95 | $14.95 | $19 | $24.99 | For 20 forms plan | Up | $9.95 | $24.99 | 151.16% | $15.04 | ||||||||||
83 | Pivotal Tracker | Project Management | $100 | $150 | For 25 users; today default is annual at $125/month, but monthly is still available | Up | $100 | $150 | 50.00% | $50 | ||||||||||||
84 | Teamwork Projects | Project Management | $49 | $69 | $56 | For 35 projects, then 40 in 2016, then 50 in 2017 all with unlimited users; now for 5 users and 300 projects, with each additional user costing $11.25/month | Up | $49 | $56 | 14.29% | $7 | |||||||||||
85 | MindMeister | Design | $5.80 | $9 | $12.49 | Business plan, now paid annually. Originally $29/month for 5 users | Up, but with more | $5.80 | $12.49 | 115.34% | $6.69 | |||||||||||
86 | Zapier | Automation | $15 | $20 | $25 | For Basic plan; originally 3,000 tasks, now 1,000; annual plan still $20/month | Up, and with less | $15 | $25 | 66.67% | $10 | |||||||||||
87 | Piesync | Automation | $29 | $15 | $19 | $29 | Orginally for Professional plan with 6 users, then for 5,000 contacts plan in 2016, now for Pro plan with 500 contacts | Same but with less | $29 | $29 | $0 | |||||||||||
88 | Backblaze | Backup | $5 | $6 | Up | $5 | $6 | 20.00% | $1 | |||||||||||||
89 | Carbonite | Backup | $4.16 | $4.58 | $4.92 | $5 | $6 | Originally billed per year at $49.95, $54.95, $59, and $59.99; now billed monthly but with an annual plan | Up | $4.16 | $6 | 44.23% | $2 | |||||||||
90 | LionDesk | Business | $25 | Same | $25 | $25 | $0 | |||||||||||||||
91 | AgileCRM | CRM | $14.99 | Price per month; $8.99/month if paid annually | Same | $14.99 | $14.99 | $0.00 | ||||||||||||||
92 | TalentLMS | Education | $149 | $99 | $129 | $159 | per month for 100 users | Up | $149 | $159 | 6.71% | $10 | ||||||||||
93 | G Suite | Office | $5 | $6 | per month for Basic plan | Up | $5 | $6 | 20.00% | $1 | ||||||||||||
94 | HelloFax | Office | $9.99 | $19.99 | for 500 pages a month | Up | $9.99 | $19.99 | 100.10% | $10.00 | ||||||||||||
95 | Clio | Business | $49 | $72 | $69 | for Botique plan now with monthly plan, with $109 Elite plan, instead of originally having one plan for everyone | Up | $49 | $69 | 40.82% | $20 | |||||||||||
96 | Trainerize | Business | $19.99 | $20 | Same | $19.99 | $20 | $0 | ||||||||||||||
97 | I Done This | Project Management | $3 | $5 | $12.50 | Up | $3 | $12.50 | 316.67% | $9.50 | ||||||||||||
98 | LastPass | Business | $1 | $2 | $3 | Up | $1 | $3 | 200.00% | $2 | ||||||||||||
99 | RingCentral | Phone | $14.99 | $19.99 | $22.99 | $24.99 | Professional, then Pro, then Phone plan; minutes went from 100 to 300 to unlimited | Up, but with more | $14.99 | $24.99 | 66.71% | $10.00 | ||||||||||
100 | Remember The Milk | Project Management | $2.08 | $3.33 | Up | $2.08 | $3.33 | 60.10% | $1.25 |