Capiche Software Inflation Rate 2009 to 2019
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Software Inflation Rate, from 2009 to 2019
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Learn more:capiche.com/p/software-inflation/rate
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AppCategory20092010201120122013201420152016201720182019ChangeNoteUp or Down?Start PriceEnd PricePercent Up
Percent Down
Dollar Value Change
5
Desk
Customer Support
$49$39$35$25$75
Per agent per month, without annual plan. 2019 change was switching to being part of Salesforce
Up$49$7553.06%$26
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JIRA
Project Management
$8$4$6$7
Per user per month; minimum 11 users
Down then Up$8$7-12.50%-$1
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Asana
Project Management
$3.33$4.20$8.33$9.99
Price required 30 users originally; today price is for annual plan
Up$3.33$9.99200.00%$6.66
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Constant Contact
Email$30$35$40$45
Per month to email up to 2,500 contacts
Up$30$4550.00%$15
9
Intercom
Customer Support
$49
Started with 250 active users, now for 200 users
Same, but with less
$49$49$0
10
Help Scout
Customer Support
$10$15$20$25Up$10$25150.00%$15
11
Wrike
Project Management
$9.99$9$9.80
Price same for 5 user teams, but if you want more than 15 users, costs $24.95 per user where originally was same price per user
Same, but with less
$9.99$9.80-1.90%-$0.19
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GravityFormsForms$99$99$159
Price per year, not month. Originally 5 sites supported, now only 4
Up, and with less
$99$15960.61%$60
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FreshbooksAccounting$14$19.95$25
Originally offered 25 clients, then 20 in 2016, finally 50 in 2017
Up, but with more
$14$2578.57%$11
14
InsightlyCRM$4.83$9$15$29
Originally $29 for 6 users; annual required now
Up$4.83$29500.41%$24
15
AirtableDatabase$24Same$24$24$0
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PodioDatabase$8$9$9
Experimented with an unlimited users, limited items plan in 2014
Up, but same for 7 years
$8$912.50%$1
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SmartsheetDatabase$29.95$16.65$13$15$25
Orignally billed at 3 users per month; now per user, but with minimum 3 users
Up$16.65$2550.15%$8
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Zoho CreatorDatabase$4.50$5$10
Orginally billed at 10 users with 50k records, then 20k records in 2012, then 1000 records per user in 2014, then 25,000 records total per account in 2017
Up, and with less
$4.50$10122.22%$6
19
PipedriveCRM$5$12$15
Orignally billed at 5 users
Up$5$15200.00%$10
20
XeroAccounting$29$30
Payroll was included in 2015; now a seperate app
Up, and with less
$29$303.45%$1
21
InfusionsoftCRM$199$199$219$199$179$199
Orginally 10,000 contacts, then 5,000, then 2,500
Same, with up and down, and with less
$199$199$0
22
GitHubDeveloper Tools$12$25
Originally for 10 repos and 5 collaborators, then for 10 reposts and unlimited collabortors. Now for 5 user and unlimited repos; additional users $9/month
Up, but with more
$12$25108.33%$13
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BitBucketDeveloper Tools$12$10$20
Originally for 15 repositories and unlimited users, then for 10 users. Now $2/month per user, so calculated at 10 users to compare
Up$12$2066.67%$8
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GitLabDeveloper Tools$1.99$4.08$3.25$4Same$4.08$4$0
25
Customer.ioMarketing$199$190Down$199$190-4.52%-$9
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DripEmail$99$122
Orginally for 7,500 contacts; for 5,000 since 2015
Up, and with less
$99$12223.23%$23
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QuickBooksAccounting$16.66$19.08$26.95$27$35$40
Boxed in 2009 and 2011 at $199.95 and $229.95 each; price shown divided by 12.
Up$16.66$40140.10%$23
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Zoho CRMCRM$12$15$18
Price the same as before if paid annually
Up$12$1850.00%$6
29
NimbleCRMCRM$15$25Up$15$2566.67%$10
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QuickBaseDatabase$25$30
Today billed at $600/month for 20 users; annual by default at old price (equilivent to $25 per user
Up$25$3020.00%$5
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SlackTeam Chat$8Same$8$8$0
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QuipNotes$12
Today same price, though first 5 users are $30
Same$12$12$0
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ConfluenceNotes$3.33$5
Originally $50/month for 15 users
Up$3.33$550.15%$2
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GoToMeetingVideo Calls$49$39$29$36
Originally for 15 attendees, then 25 in 2013, then 50 in 2017, then 150 in 2019
Down then Up, but with more
$49$36-26.53%-$13
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ZoomVideo Calls$9.99$14.99
Originally 25 participants, then 50 in 2016, now 100 in 2018
Up, but with more
$9.99$14.9950.05%$5.00
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WebExVideo Calls$69$49$39$29$14
Originally 25 participants, now 50 participants
Down and with more
$69$14-79.71%-$55
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WixWebsites$12.42$14$12.50
Today paid annually
Same, but annual
$12.42$12.50$0.08
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WordPress.comWebsites$8.25$8
Paid annually, originally at $99/yr
Down$8.25$8-3.03%$0
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SquarespaceWebsites$14$22$20$26
Plan now includes unlimited pages
Up, but with more
$14$2685.71%$12
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YouCanBook.me
Scheduling$1.31$10$12$10$16$10
Originally $15.82 per year, then per month with 10 users, now per month per calendar
Same, but with less
$10$10$0
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CalendlyScheduling$10Same$10$10$0
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ScheduleOnceScheduling$29$19
Originally with 3 booking pages, now with 2 as of 2014
Down, but with less
$29$19-34.48%-$10
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Acuity Scheduling
Scheduling$10$15Up$10$1550.00%$5
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GustoHR$25$29$39Up$25$3956.00%$14
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BreezyHRHR$79$171
Originally 7 jobs, now unlimited
Up, but with more
$79$171116.46%$92
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BambooHRHR$24$59$99$119$169
Enterprise custom pricing since 2015
Up$24$169604.17%$145
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LucidChartDesign$5$6$9.60$12
Billed per for 5 users at $25, then $30, then $48
Up$5$12140.00%$7
48
InvisionDesign$25
Originally for 10 projects, then 5, now unlimited but more expensive for sharing
Same, but with less
$25$25$0
49
Mavenlink
Project Management
$39$25$29$35Down, then up$39$35-10.26%-$4
50
RescueTimeTime Tracking$9.17$15$9
Orginally billed $55 for 6 users
Same, but up first
$9.17$9$0
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TogglTime Tracking$2.40$5$10
Originally billed $12 for 5 users
Up$2.40$10316.67%$8
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HarvestTime Tracking$8$9.80$12
Originally for 5 users; had brief test with per-user pricing in 2012
Up$8$1250.00%$4
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3DCarteCommerce$19.99$29
Originally 50 products, then 100 in 2011, then unlimited in 2017
Up, but with more
$19.99$2945.07%$9
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BigCarteleCommerce$9.99Same$29$29$0
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ShopifyeCommerce$29
Originally for 100 products, then unlimited, now unlimited with basic features; promoted plan is $79
Same$25$25$0
56
UnbounceMarketing$25$49$99
Originally 500 visitors, then 1,000 in 2012, then 5,000 in 2013, then unlimited in 2017
Up, but with more
$25$99296.00%$74
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BigCommerceeCommerce$24.95$29.95Up$24.95$29.9520.04%$5.00
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ConvertKitEmail$124$129$119$99
Orginally for 12,000 subscribers, then for 10,000, now for 15,000
Down$124$99-20.16%-$25
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Office 365Office$149$100$99.00$79.99
Original price for boxed Home and Student; 2013 onwards for 1 year of Office 365 Home
Down$149$79.99-46.32%-$69.01
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HubSpotMarketing$500$400$600$800
Price for Professional plan; originally additional $100 per thousand contacts, now additional $50 per thousand
Up$500$80060.00%$300
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DropboxFiles$9.99$11.99
Originally for 50GB, then 100 later in 2009, then 1TB in 2014, then 2TB in 2019
Up, but with more
$9.99$11.9920.02%$2.00
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Google DriveFiles$4.99$1.99Price for 100GBDown$4.99$1.99-60.12%-$3.00
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SalesforceCRM$65$75Up$65$7515.38%$10
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BoxFiles$7.95$9.95$9.99$10$11.50For 100GB planUp$7.95$11.5044.65%$3.55
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EvernoteNotes$5$7$7.99$5.83$7.99Up$5$7.9959.80%$2.99
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MailChimpEmail$30$29.99
For core features and 2,500 contacts
Same$30$29.99-$0.01
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Campaign Monitor
Email$30$59
For unlimited emails to 2,500 contacts
Up$30$5996.67%$29
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WufooForms$9.95$14.95$19Up$9.95$1990.95%$9
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TypeformForms$25$35
Free plan's features were also restricted during this time
Up$25$3540.00%$10
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SurveyMonkeyForms$19.95$23.99$24$26$31$37Up$19.95$3785.46%$17
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Adobe Creative Cloud
Design$49.99$52.99Up$49.99$52.996.00%$3.00
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BufferSocial$99$100$199Up$99$199101.01%$100
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HootsuiteSocial$4.99$5.99$9.99$8.99$9.99$14.99$19
Now requires annual
Up$4.99$19280.76%$14
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JotFormForms$9.95$19
Originally unlimited forms, now 25 forms
Up, and with less
$9.95$1990.95%$9
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FormstackForms$29$39$59Up$29$59103.45%$30
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PardotMarketing$1,000$1,200$1,000$1,250
Up, and with less
$1,000$1,25025.00%$250
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ActiveCampaign
Email$29$49
For unlimited emails to 2,500 contacts
Up$29$4968.97%$20
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LiveAgent
Customer Support
$29$19$25$36$39Up$29$3934.48%$10
79
Freshdesk
Customer Support
$19
For Blossom plan
Same$19$19$0
80
Zendesk
Customer Support
$29$25
For Regular or Team plan
Down$29$25-13.79%-$4
81
Basecamp
Project Management
$149$150$79$100$99
For unlimited projects, which is the only option today
Down then up$149$99-33.56%-$50
82
123FormBuilder
Forms$9.95$14.95$19$24.99
For 20 forms plan
Up$9.95$24.99151.16%$15.04
83
Pivotal Tracker
Project Management
$100$150
For 25 users; today default is annual at $125/month, but monthly is still available
Up$100$15050.00%$50
84
Teamwork Projects
Project Management
$49$69$56
For 35 projects, then 40 in 2016, then 50 in 2017 all with unlimited users; now for 5 users and 300 projects, with each additional user costing $11.25/month
Up$49$5614.29%$7
85
MindMeisterDesign$5.80$9$12.49
Business plan, now paid annually. Originally $29/month for 5 users
Up, but with more
$5.80$12.49115.34%$6.69
86
ZapierAutomation$15$20$25
For Basic plan; originally 3,000 tasks, now 1,000; annual plan still $20/month
Up, and with less
$15$2566.67%$10
87
PiesyncAutomation$29$15$19$29
Orginally for Professional plan with 6 users, then for 5,000 contacts plan in 2016, now for Pro plan with 500 contacts
Same but with less
$29$29$0
88
BackblazeBackup$5$6Up$5$620.00%$1
89
CarboniteBackup$4.16$4.58$4.92$5$6
Originally billed per year at $49.95, $54.95, $59, and $59.99; now billed monthly but with an annual plan
Up$4.16$644.23%$2
90
LionDeskBusiness$25Same$25$25$0
91
AgileCRMCRM$14.99
Price per month; $8.99/month if paid annually
Same$14.99$14.99$0.00
92
TalentLMSEducation$149$99$129$159
per month for 100 users
Up$149$1596.71%$10
93
G SuiteOffice$5$6
per month for Basic plan
Up$5$620.00%$1
94
HelloFaxOffice$9.99$19.99
for 500 pages a month
Up$9.99$19.99100.10%$10.00
95
ClioBusiness$49$72$69
for Botique plan now with monthly plan, with $109 Elite plan, instead of originally having one plan for everyone
Up$49$6940.82%$20
96
TrainerizeBusiness$19.99$20Same$19.99$20$0
97
I Done This
Project Management
$3$5$12.50Up$3$12.50316.67%$9.50
98
LastPassBusiness$1$2$3Up$1$3200.00%$2
99
RingCentralPhone$14.99$19.99$22.99$24.99
Professional, then Pro, then Phone plan; minutes went from 100 to 300 to unlimited
Up, but with more
$14.99$24.9966.71%$10.00
100
Remember The Milk
Project Management
$2.08$3.33Up$2.08$3.3360.10%$1.25
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