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DPDK ProjectBaselineBaseline + LabOptionalAssumptions / Comments
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I. Marketing0.0%0.0%53.0%
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Community Communication Platform$0$0$12,000Software subscription to Pardot to support email marketing
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Website$0$0$23,000Baseline: Keep existing site; Optional: Create Drupal website, host and maintain
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Creative Services$0$0$24,000Graphic design to support social campaigns, collateral, conferences (e.g., t-shirts, stickers)
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Marketing Services$0$0$100,000Assumes a news release per quarter, targeted media outreach and management of social media
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Press Release Distribution$0$0$4,000Baseline: Assumes distribution of releases via DPDK blog; Optional: Pass-through costs from wire service
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PR Tools$0$0$5,000PR and social tools
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Marketing Subtotal$0$0$159,000
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II. Legal1.7%1.7%4.2%
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Trademark Filings$0$0$7,500Trademark filing in US if desired; anticipate 60% in year one, 40% in year two (potentially high estimate)
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Legal Support$5,000$5,000$5,000Legal reserve
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Legal Subtotal$5,000$5,000$12,500
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III. General and Administrative9%9%9%9% on first $1M USD raised, 6% thereafter
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G&A$27,000$27,000$27,000HR, finance, accounting, audit, 9% on first $1 million, 6% thereafter
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IV. Staff & Board0.0%0.0%11.7%
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Release Engineer and Sysadmin$0$0$0Assume no release engineer or sysadmin support
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Program Management$0$0$25,000Day-to-day LF contact handling operations, invoicing, membership onboarding and management, board and committee meeting coordination and minutes
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Board Meetings$0$0$10,000Baseline: Member company provides space, food and beverage; Optional: 1-2 in-person meetings per year with variables including location and food and beverage; assumes member company cover travel
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Staff Travel$0$0$10,000Staff travel to meetings or conferences
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Staff & Board Subtotal$0$0$35,000
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V. Development Community Support65.0%65.0%177.6%
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IT Infrastructure$0$0$0Assume no IT infrastructure support
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IT Operations$0$0$6,000Mailing lists and other IT
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Meetup Support$0$0$10,000Food and beverages for select meetups
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DPDK Summit San Francisco$50,000$50,000$100,000Baseline: Assumes event is entirely budget-neutral; Optional: assumes project pays full cost with variables include number of attendees, quality and location of venue, food, reception, etc.; LF event management fee is typically roughly 20% of event cost
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DPDK Summit China$70,000$70,000$100,000Same as above
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Userspace Dublin$50,000$50,000$70,000
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Hackathons or User Workshops$0$0$100,000Assumes four with roughly 100 attendees each in the Bay Area
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Travel Fund$0$0$50,000Developer travel support
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Swag for Conferences$0$0$20,000Optional give-aways for use at events
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Conference Sponsorship$0$0$50,000Variable: Sponsorship of third-party conferences
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Developer Content$25,000$25,000$25,000Two whitepapers and potentially a few case studies
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Technical Community Comms Platform$0$0$1,800WebEx or GoToMeeting support if Google Hangouts or another free platfirm will not be adequate
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Development Subtotal$195,000$195,000$532,800
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V. Reference Lab
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Lab hosting costs including Sys Admin and Release Engineer support$0$200,000$400,000Baseline option assumes no DPDK reference lab. Baseline + Lab column assumes 1 full rack plus 0.5 Sys Admin plus 0.5 Release Engineer as recommended by Linux Foundation. Optional column includes 2 x Baseline + Lab column. Note that these are only ballpark estimates for now. A proper quote will need to be developed when we've agreed specific requirements for DPDK.
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Reference Lab Subtotal$0$200,000$400,000
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Total Expenses$227,000$427,000$1,166,300
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Total Revenues$300,000$300,000$300,000
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Budget Gap / Surplus$73,000-$127,000-$866,300
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