ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
Menu ItemProduct ValueSexy Offer/Package NameOffer (Widget) StackStack Value**READ ME FIRST** - How to use this tool: The purpose of this tool is to brainstorm possible widgets (irrestistable offers) that can be created from an ever-growing menu of supportive products.

Start by adding items to your "menu." Identify as many physical products, information products, services, and tools as possible, and associate a price with each one.

Your offer must be "sexy" in order to sell. Before you move forward, identify a "sexy" name for the offer or package you creating. This will (1) go a long way with helping potential buyers identify with the offer and (2) make it easier for you to decide which items should be included.

Complete the exercise by copying the items that make sense to include in this offer from columns A and B into the available cells in columns F and G. The Total Value (TV) of the offer as well as the Ideal Price (TV/10) you should charge for the offer will be automatically calculated for you.
2
Core Product (if applicable) goes here
3
4
Physical Products
5
6
7
8
9
10
11
Info ProductsTotal ValueIdeal Price
12
$0.00$0.00
13
14
15
16
Helpful Notes/FAQs
17
18
ServicesSome offers may or may not include a "Core Product." This is usually the highest valued item in the stack and is the central focus. If using a Core Product, the other items in the stack should relate logically to it.
19
20
21
22
23
The "Ideal Price" is just that -- ideal. In many realistic scenarios, the actual price you charge will be higher (likely close to the "Core Product's" price if you are using that). The Ideal Price is a helpful goal number for creating highly irresistable offers.
24
25
Tools
26
27
28
29
You can also create a "Russian Doll Stack." The RDS happens when a single product or service could itself be considered a collection of multiple products, services, and tools. In this case, skip creating an offer based on the Menu, and instead list out the individual items already included with the single product in the Offer Stack Column. Assign each a perceived Stack Value, and use this to unpack the RDS during your sales presentation and/or funnel.
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100