CONSUMER SURVEY


SECTION A: Wine purchasing experiences





Brand name
Country of origin/Appellation of origin
Volume of alcohol
Grape variety
Price

SECTION B: Italian wine knowledge


I have a good knowledge of Italian wine
I like to read on internet about Italian wine news (blogs, etc.)
I can distinguish the different wine regions


Tradition/Culture
Elegance
High quality
Exclusivity
Age worthy
Trendy

SECTION C: Brunello di Montalcino wine and its regional characteristics





Tradition/Culture
Elegance
High quality
Exclusivity
Age worthy
Trendy


Brand
Volume of alcohol
Varietal
Appellation of origin
Price

SECTION D: Chianti Classico wine and its regional characteristics





Tradition/Culture
Elegance
High quality
Exclusivity
Age worthy
Trendy


Brand
Volume of alcohol
Varietal
Appellation of origin
Price

SECTION E: Consumers' features







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