Dear Sir/Madam,

We are a group of students from Nanyang Technological University undertaking a Minor in Entrepreneurship. We are considering the feasibility of setting up a business to sell an innovative water bottle called Tumblere. The Tumblere is a bottle with a singular innovative feature: one is able to HEAT or COOL its liquid contents to a desired temperature. Even after refilling, one can heat or cool his or her drink when they are outdoors without any support from other devices. As such, it is much more than a thermos flask as it not only retains the liquid's temperature but also alters it according to the users' need.

We invite you to participate in a survey research on consumer preference regarding such bottles, and would appreciate it if you could complete the accompanying questionnaire. It should take about 5 minutes to complete. The research results will prove crucial in computing the feasibility of this business and will affect the final set up of the business . Through your participation, we hope to understand the level of acceptance for such a product amongst society in general.

We guarantee that your response is strictly confidential and will be anonymous. No information that divulges your identity will be shared beyond the purpose of this research.


Your faithfully,
Group 2,
Minor in Entrepreneurship Program Batch 30,
Nanyang Technological University

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您好:
我们是一群来自新加坡南洋理工大学的学生，因应报告需求我们思考出一样极具简单创意的产品──"Tumblere"。"Tumblere"是一种能让使用者自由调节温度的水壶，而且不需要透过任何电线或是其他装置达成此效果。 我们深信此产品能帮助那些时常在外而不易随时取得冰/热水的人。

我们需要您帮助我们完成这张简单问卷以调查市场对"Tumblere"的需求，这大概会花上您大概五分钟的时间。所有的资料会绝对保密，且不会被用在此报告与研究的范围之外。