A neuro-economist explains the latte dilemma: Are you really gonna pay $4 for coffee?
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Class Period *
1. What is a neuro-economist? *
2.  How did Brian Knutson, a psychology and neuroscience professor at Stanford University, setup his study on decsion making and the brain? *
3.  What happens in the brain when consumers decide to make a purchase or not? *
4. Are we rational like economics teaches or not?  “We got a metric that economists call consumer surplus, but I like to call it bargain-versus-ripoff,” *
5.  How does this story connect with our classwork?  How is it related? *
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