What is a domain name change worth?
Domain name consultants often assert that their advice is very valuable. Let's compile some data on this, by looking at businesses or projects that changed their name, and what effect that had.

If you ever had a project where you changed the domain name, please tell us what quantifiable or other effects it had. The results will be published later and linked to on Hacker News, at least.

If your name change was the result of outgrowing your old name (for instance, you used to be LansingTractors.com and then you became LansingFarmEquipment.com) please do not fill out this form. We're looking for projects that were substantially similar, before and after the name change.
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What's your Hacker News alias? (This is optional, but results which don't have this may be discarded).
What sort of audience did your project have?
Clear selection
What sort of domain name did you have originally?
Clear selection
And what was this domain name? (This is optional.)
For the audience you were looking for, did this name describe what you did, or was it just a name?
Clear selection
What sort of domain name did you change to?
Clear selection
And what was the new domain name? (This is optional.)
What was your reason for changing?
Clear selection
What were the good effects?
What were the bad effects?
Anything else you want to tell us about your domain name change? We would love to hear some hard numbers.
If you want to be notified when the results are published, enter your email address here.
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