Questionnaire (For Librarian)
Hello: I am Shazia Aslam, student of MLIS at IGNOU, New Delhi. If you could spare a few minutes to complete the survey it will be greatly appreciated. Please note- Your participation is completely voluntary. And if you feel uncomfortable answering any question you can withdraw from the survey at any point. Thank you very much for your time and support.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate.

Thank you very much for your time and support. Please start with the survey now by clicking on the button below.
Sign in to Google to save your progress. Learn more
1. Name of the Institution:
3. Total staff strength of the Library:
Marketing in General
Please tick (V) in the blank choice; one or more are required (V) mark that best indicates your acceptance. In some cases, choices are in 1-5 Likert scale as shown below:
Using 5 points Likert Scale:
1. Strongly Agree (SA)
2. Agree (A)
3. Not Sure (NS)
4. Disagree (D)
5. Strongly Disagree (SD)

4. Do you have Library Vision or Mission or Charter document in which Marketing is an integral component?
5. Do you have a written statement of marketing policy?
Please read each statement carefully and record for the view by circling the number relevant to your statement
Strongly agree    Agree    Undecided    Disagree    Strongly Disagree
         (1)                   (2)              (3)                  (4)                      (5)

6. Do you agree that marketing concept is useful for LIC?
Clear selection
7. Use of marketing technique will put an extra burden on existing library staff and products and services:
Clear selection
8. Implementing or marketing programme requires adequate manpower and financial support:
Clear selection
9. Conventional approach towards marketing has been for the purpose of promotion only:
Clear selection
10. Now the term "clients/customers" seems to be more appropriate for the library users:
Clear selection
11. Do you agree that library consortia can help you to develop marketing programmes?
Users
12. Please provide information about the users served Visits:
13. During peak times, visits of the users:
14. Categories of users and their visits:
Daily
Monthly
Annually
Internal users
External users
Clear selection
15. What categories of users you serve most and how many?
16. Who are the potential users of the library, can you please name them?
(Mention Internal Users and External Users)
17. Do you collect feedback of your users about information products and services?
18. If YES, please specify the following:
19. What is the frequency of the Feedback?
Building Relationships
20. Is the size of your market known to you?
21. If "No" then, do you consider the necessity of the same? (b) If the above answer is 1 or 4, then what is the:
22. Do you maintain a database (user's profile) of the internal and external users?
Internal users
External Users
Pro-active approach
Events
Exhibitions
Informal meetings
E-mail alerts
RSS feeds
Library Newsletter
Any other:
Clear selection
Need for Marketing Strategy
23. Marketing provides opportunity to enhance quality and usage of information products and services
Clear selection
24. Marketing programme helps to justify the cost involved in generation of information products/services
Clear selection
25. Increasing resources constraints and shrinking budget have forced the use of marketing
Clear selection
26. "Electronic Information Age" has made marketing essential
Clear selection
27. Internet is the most effective tool for promoting information products and services
Clear selection
28. Marketing helps in building good image of the library
Clear selection
29. Marketing increases user awareness about information unit, its products and services
Clear selection
Marketing: Products and Service Pricing
30. Please tick (V) the information services offered for the LIC users
Free
For Fee
Current awareness services
Selective dissemination of information
Notification of newly published research
Notification about conferences/seminars/workshops
Newspaper clippings
Patents information
Standards information
Abstracts of seminars papers
Indexing services
Reference services
Translation services
Interlibrary loan
Commercial intelligence and market information
Business Forecasts
Literature search
Repackaging and consolidation service
Circulating of periodicals contents
Other services (please specify)
Clear selection
31. Please tick (V) the offered information products your LIC offer for the users.
Free
For Fee
Directories
Information bulletin
New bulletin
Indexes
Abstract lists
Data analysis statistics
New additions lists Bulletin of current awareness
Print out of selective dissemination of information
Results of computerized literature search
Clear selection
Marketing: Place and Distribution Channel
32. Do you think library as a place or internal and external infrastructure set influences to attract the users?
33. Do you need an external channel to market your information products?
34. If "No", what are the tools you use to promote your products?
Marketing: Promotion
35. How do you promote your library?
36. If "Yes", which are the following instruments used
37. If "No" please mention the reasons
Use of Technologies
38. Do your library and information services are automated?
39. What type of information services is convenient for the information providers and users?
40. Are you aware of the power of Web 2.0 or Lib 2.0 can be applied in the field of library and information service?
41. Do you possess any state-of the art to market your products and services?
42. If "Yes", then please list them:
43. If "No", then why
44. Are you aware of free open source software?
45. Do you realize that ICT has redefined the concept of library and information center?
Clear selection
46. Do you feel that web based technology can enhance the library and information services?
Clear selection
47. Do you think that web based services can be customized as per the users requirement?
Clear selection
48. Do you agree that web based have changed the user's expectations?
Clear selection
49. Do you agree that library manpower should be provided requisite training to handle these sophisticated services?
Clear selection
50. Do you agree electronic alerts through mobile phones or pod casting will revolutionize the library and information services in the near future?
Clear selection
Submit
Clear form
Never submit passwords through Google Forms.
This content is neither created nor endorsed by Google. Report Abuse - Terms of Service - Privacy Policy
Google Forms