Dissertation Research - Digital Marketing: Privacy and Advertising
Thank you for choosing to take part in this study, it should only take up to 5 minutes to complete and is split into 3 main sections:

1. Privacy concerns
2. Privacy awareness
3. Advertising receptiveness

Please answer all questions within each section and ensure that where stated, you read any specific guidance as this will help inform your answers and make the data more accurate.


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What gender are you: *
What is your age? *
What is your martial status? *
What is your yearly income? *
How often do you buy products online? *
What types of products do you buy online *
How many hours per week do you spend browsing online? *
Which social networking sites do you have memberships to?
On a scale of 1 (Never) to 5  (Always) How likely would you be to do the following: *
1
2
3
4
5
Provide incomplete information when registering on a website
Read emails from people outside of your contact list
Register for websites
Request removal from mailing lists
Purchase a product which was advertised directly to me (ie using your name, age, location)
Purchase a product which a friend recommended to me
On a scale of 1 (Not at all) to 5 (Extremely) how confident are you of the following statements: *
1
2
3
4
5
My Internet Service Provider does not monitor my internet and email use
My browsing activity online is private
The emails I send are only read by the person who was sent the email
It is cheaper to purchase items online rather than the high street
I will always find the 'best deal'
My loyalty to certain stores will result in me getting the 'best deal' with their products
I am confident purchasing items on-line from a company I do not know
I am confident purchasing items on-line from a person I do not know
On a scale of 1 (Not at all) to 5 (Extremely) how concerned are you by the following statements: *
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2
3
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5
My personal details are used for advertising purposes
My personal details are sold to other advertisers
A product you purchase on-line may be sold at the exact same time to another customer for a lower price
Somebody could gain access to my bank details whilst I am shopping online.
Somebody could gain access to my bank details whilst I use telephone banking
Somebody could gainaccess to my bank details whilst I shop on the high street
On a scale of 1 (Not at all like me) to 5 (Extremely like me) how well do the following statements represent you: *
1
2
3
4
5
It is important to keep in touch with friends
It is important to keep up to date with the newest fashion trends
I always seek value for money
I am trusting in other people
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