Effectiveness of advertising on Social Networking Sites

Users of social networking sites are kindly asked to complete the following questionnaire in order to help me with my undergraduate dissertation, details of which can be found below. I am conducting research on the effectiveness of advertising that has been implemented on social networking sites. It aims to explore the growth of online advertising in recent years, the adoption of such advertising by businesses, and in particular the research will look at how online advertising is affecting its end users and whether it has an impact on them. Participation is completely voluntary, with all responses collected being stored securely and anonymously. All data collected will only be used for the purpose of the above research piece, with no references made to any individual. You may withdraw from the questionnaire at any time. The questionnaire should take no longer than 10 minutes to complete. Thank you. Researcher: Woody Baker (student) from Brunel Business School, Brunel University for Business and Management BSc undergraduate study. Contact: cb09wwb1@brunel.ac.uk
* Required

About You




Social Networking sites usage




Facebook
Twitter
Youtube
MySpace
Google+
Linkedin

I use SNS to keep in contact with people I know personally
I use SNS to keep in contact with geographically distant family and friends
I use SNS to meet and contact new people
I use SNS to stay up-to-date with favourite businesses/brands
I use SNS to stay up-to-date with favourite celebrities/bands/musicians etc.
I use SNS because everybody is using them

*User response/ attitude to online ads*

For each statement below please select the answer that best fits your experience with involvement in social networking sites (SNS), where SA – Strongly Agree, A – Agree, U – Unsure, D – Disagree, SD – Strongly Disagree.







*Advertising Impact*


Youtube Banner Advertising
Facebook Sidebar ad Links
Youtube Video Ads
Facebook Fan Pages
Sponsored Tweets
Brands official Twitter accounts

Facebook Fan Pages
Facebook Ads
Youtube Video Ads
Youtube Banner Ads
Brands official Twitter Accounts
Sponsored Tweets


The following questions are in regards to your usage of Facebook.






Products
Services
Events
Movies
Music (CD/artists)

The following questions are in regards to your usage of Twitter.

To sell products
To provide Customer service
To raise brand awareness
To introduce offers
To gain customer input


Products
Services
Events
Movies
Music (CD/artists)




The following questions are in regards to your usage of YouTube





Products
Services
Events
Movies
Music (CD/artists)

Thank you for taking part in the survey!


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