Blogging, a new communication platform in Fashion Public Relations. Observing a grow of blogging business.  
Dear blogger,

Thank you for taking the time to participate in this research.

This project is designed to create an understanding of bloggers being engage by fashion brands/designers. A level of importance on the contribution of independent fashion blogger to the fashion business, in relation to brands and designers, will be evaluated. The potentiality of growing blogging business will be measured.

 The data collected from this questionnaire will not be given to any third parties, it will be used only during dissertation analysis part. You are not obliged to participate and have the right to withdraw at any time. However, your feedback would be greatly appreciated.

All questions were created to give you an option of your own opinion that will help the researcher with qualitative analysis. At the end of this questionnaire is also an choice for you to leave any comments about your other experiences that you think could contribute in this study. If you have any further questions please do not hesitate to contact the researcher – Radana Hruba via e-mail radana.hruba@gmail.com or via social networks – Facebook, Twitter or LinkedIn. Please feel free to also email me or leave your blog name at the end of this questionnaire, otherwise this survey is totally anonymous.

Thank you very much for participating - your answers are valued.

Radana.
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Your age? *
Gender? *
Nationality and where do you blog from? *
Example: Czech, but currently living in UK.
Your occupation? *
Example: Student, Graphic designer, Blogger (full time or freelance), Sales advisor, PR executive, Designer etc.
How long do you blog? *
Please state in years and months if possible.
What was the main reason you started your own blog? *
Under which category your blog belongs? *
Required
How many followers do you have? *
please state if monthly or weekly
What blogger platform do you use? *
Note: If you have more blogs, please choose the main one.
Required
What social media do you use for your blog? *
Required
Where do you get the most traffic from? *
Note: Choose from the social media above (describe your answer in more details).
Do you consider yourself as knowledgeable about the latest trends? *
Do you stay informed about the latest collections of most fashion designers and brands? *
What types of media platforms help you to stay informed or knowledgeable about latest trends? *
Example: Fashion Magazines, Social media, Events - such as Fashion Weeks, Other Blogs, etc. (please describe according your experience in detail)
Have you ever cooperated, as a blogger,  with any brand or designer? *
Was or Is there an (in)visible acquisition for your blog (related to previous question)? *
Note: If Yes, please state in detail.
How did the brand(s) came across to you and your blog with collaboration enquiry? *
Example: Fashion Week database; Online trhough my blog; It was my iniciative, I contacted them first. (state N/A, if not applicable)
With how many brands have you cooperated in your blogging life? *
If possible, please state according your blogging years (Example: 2010 - none; end of 2011 - 2 popular designers; 2012 - 1 brand (styling for campaign)
Have you ever accepted any free gift(s) or sample(s) of designer collection? *
If Yes, please state in detail. If No, please describe why. Or state Never, as option that you never received and accepted any free gift(s).
What do you think about this statement: "I always accept gifts from brands, even the ones that I don´t want to cooperate with, it is just the way it works". *
Relating to the question above, do you consider this blogger action as ethical in relation to the company? How about the business point of view, is it ethical sending these free gifts to a blogger (to make a relations or promote its brand)? *
Note: Please state your opinion.
Do you use affiliates links on your blog? If Yes, do you choose, which one suits the best for your blog? *
Do you consider your blog as a business or a hobby? *
Do you have a team of people who work on your blog? *
Example: Photographer, Social Media person, PR?
Have you ever got any work opportunity through blogging experince? *
If Yes, please state in detail.
A space for your own comments or other experience that you would like to share.
Thank you for your time, your answer will be well valued. If you would like to know more and stay in touched, would like to know the result of survey that you contributed to, please state or email me your contact details (radana.hruba@gmail.com) and I will get back to you soon. Your help means a lot.
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