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Online Apparel Shopping
This survey is conducted as part of my Business Plan project.
Please be honest in your answers and give as much detail as possible.
I truly appreciate your help!
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* Indicates required question
Your Age
*
16-20
21-25
26-30
31-35
36 or above
Required
Country of residence
*
Your answer
What is your opinion about online apparel shopping?
*
I love it!
It's risky
It's convenient
It's time consuming
It's necessary these days
Other:
Required
How often do you purchase apparel/accessories online?
*
Regularly (more than once a month)
Once a month
Every 2 months
Every 3-4 months
Every 6 months
Once a year
Less than once a year
Required
What do you mostly purchase online?
*
Apparel
Shoes
Bags
Accessories
Jewellery
Other:
Required
How much do you spend online on clothing items (excluding shoes, bags and accessories)?
*
Choose by price per item
0-50$
50-200$
200-300$
300$ and above
Required
In terms of apparel, you prefer:
*
Mainstream brands (Zara, Topshop, H&M etc)
Niche brands (Romwe, Ruche, NastyGal etc)
Luxury brands (LV, Chanel, D&G etc)
Other:
Required
From the below mentioned, you value clothes that are:
*
Trendy and Stylish
Different and Stand out
Good quality
Classic
Known brands
Other:
Required
Which features of a retail website increase its credibility?
*
Availability of known brands (e.g Topshop, Zara etc)
Peer Review (friends on social networks)
Customer Review
Blogger Referral
International Shipping
Sleek design and beautiful photography
Other:
Required
From which of the following online stores have you previously purchased?
*
Please specify any other websites from which you have previously purchased apparel.
Asos
Topshop
Gilt
Shopbop
Zara
H&M
Other:
Required
What makes you a repeat customer?
*
Your answer
Which online fashion communities do you visit regularly?
*
Polyvore
Fashiolista
Lookbook.nu
IFB (Independent Fashion Bloggers)
Chictopia
Blogs
Refinery29
None
Other:
Required
What would encourage you to purchase from a website selling brands you haven't heard of previously?
*
Your answer
Which fashion blogs/bloggers do you regularly follow?
*
Please mention any other fashion blogs you follow
Style Scrapbook
Fashion Toast
The Blonde Salad
Cupcakes and Cashmere
Sea of Shoes
Fashion Squad
Kenza
Gary Pepper Vintage
Eat Sleep Wear
Buro247
Olivia Palermo
Le Blog de Betty
Man Repeller
None
Other:
Required
In terms of product quality, the outfit on which image would you choose?
*
Please copy paste the links below in order to view the images.
http://www.network-tr.com/Contents/18/201269215424_Network_kadin1280.jpg
http://quitecontinental.files.wordpress.com/2012/08/massimo-dutti18.jpg
Both look the same to me
Required
In terms of product quality, the outfit on which image would you choose?
*
Please copy paste the links below to view the images
http://www.astoria.com.tr/ContentImages/ipekyol/ipekyol_default.png
http://2.bp.blogspot.com/-9G5qNtozCM4/UBDwBloJaOI/AAAAAAAABlE/vw6pnB_nXKs/s1600/river-island-autumn-winter-2012-lookbook-simona-mar-blog-10.jpg
Both look the same to me
Required
Choose one of the following tops: #1 is a top by a Turkish brand FABRIKA and #2 is a top by ZARA.
*
Please copy paste the links below in order to view the images.
http://www.morhipo.com/447029976012-k-gomlek/2242788/detay
http://www.zara.com/webapp/wcs/stores/servlet/product/tr/en/zara-W2012/269186/890589/BLOUSE%20WITH%20STUDDED%20SHOULDER
Both
Required
Are you familiar with any of the following Turkish clothing brands? (e.g. Koton, Network, Park Bravo, Mudo, Fabrika, Beymen Club, Vakko, Mavi, Yargici, Ipekyol etc)
*
Please mention any other brands you can recall
Koton
Network
Park Bravo
Mudo
Fabrika
Beymen Club
Vakko
Mavi
Yargici
Ipekyol
Other:
Required
Would you enjoy creating an outfit when shopping online? For example, being able to put together an outfit while browsing through the e-store.
*
Sounds interesting but I am not sure
I love the idea
No, I prefer regular shopping
I am not sure what you mean
Other:
Required
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