RSVP - CASE Webinar: Introduction to Communications and Marketing

Tuesday, January 29, 2013 - Room 254, 8:45am Marketing in higher education presents its own set of unique challenges, from decentralized organizational infrastructures to a distrust of the work itself, yet it is integral to the success of our institutions.
This seminar will offer a basic foundation in two key areas: developing a marketing plan that can be used to achieve a variety of strategic objectives such as increasing enrollment, donors or active alumni; and generating university-wide buy-in to the process and benefits of marketing
Speaker: Susan Mesheau, Executive Director-U First: Student Recruitment, University of New Brunswick
Who Should Attend - Employees with less than one year of experience in marketing, communications, recruitment, alumni or donor relations - Employees with more than one year of experience in a post-secondary education institution who are transitioning into these areas - Managers in these areas who want to refresh their skills in marketing plan development and buy-in processes Benefits of Attending - Walk away with a marketing plan framework that can be put to use at your own institution. - Understand the step-by-step process of generating university-wide buy-in to increase success in your marketing efforts See more information about this webinar at http://www.case.org/Conferences_and_Training/1_29_2013_Introduction_to_Communications_and_Marketing.html#.UQBWSR1EScw
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