Digital Merchandising survey #1
Hey Guys, I can't thank you enough for checking this out. Obviously, this is an anonymous survey. :D But if you would like to leave an email address below, then I will update you as the project develops! If not, no worries! Greg
Do you buy merchandising?
Say you attend the gig of a band / artist you really dig. How would you rate the likelihood of you buying merchandise from that band / artist at the actual gig?
What is your favorite type of Merchandising at gigs?
You can click more than one.
Music (CDs, Vinyl, etc)
Clothing (T-shirts, Hoodies, etc)
Accessories (Stickers, badges, keyrings, posters, etc)
Have you ever seen a band / artist selling their music digitally at a gig?
I.e. Selling access to online music (iTunes, etc) with promo codes, etc.
Do you think this is a good idea?
Would you buy digital content directly from the band / artist at a gig, given the fact that the band / artist would benefit more from your direct purchase?
Approximately, what would you be willing to pay for access to a digital download?
Assuming the average price of a CD is ~ £10 ($15) and the average price of a Vinyl is ~ £15 ($23)
£0.00 - £2.00 ($0.00 - $3.00)
£3.00 - £5.00 ($4.50 - $7.50)
£6.00 - £9.00 ($9.00 - $13.50)
Over £10.00 ($15.00)
Which of the following do you think would provide better value for money with access to digital content?
Videos (Acoustic sessions, etc)
Bonus Tracks (Covers, Alternate versions of tracks, etc)
Live gig recordings (Video & Audio)
Exclusive interviews with the band / artist (Video & Audio)
Music tracks from related Artists, bands, etc
As I mentioned above, if you would like to leave an email address, please feel free to do so and I will keep you updated as the project develops!
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