Perceptions and Outcomes of Sponsorship Fit: A Consumer Perspective
Participant Information

This survey asks questions regarding the sponsors of the UEFA Europa League season 2012/2013

- The purpose of the study is to investigate the impact sponsorship fit as perceived by consumers/fans, has upon their attitude towards the sponsorsing brand and their purchase intentions

- You have been selected to take part as you meet these sample criteria (Over 18 and a Newcastle United fan that has been exposed to the UEFA Europa League sponsorships), however if you do not meet any of the criteria please do not take part in the study

- PLEASE BE AWARE THAT YOU DO NOT HAVE TO PARTICIPATE AND YOU HAVE THE RIGHT TO WITHDRAW FROM THE STUDY AT ANY TIME BY E-MAILING: michael-mcmullen@hotmail.com

- This study has been approved through the Department of Sport Development Ethics review process at Northumbria University.

- You have been asked to complete the following survey which will take approximately 2 minutes to complete, should you require any additional information, please e-mail:  michael-mcmullen@hotmail.com
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Please enter your e-mail address *
E-mail addresses provided will not be used within the study but are required for proof of participation. Confidentiality will remain throughout the study.
Informed Consent *
Required
Please state your Gender *
Please specify your age category *
Please state whether you have attended a live UEFA Europa League match or viewed one on television involving Newcastle United *
From the list below, please identify the sponsor of the UEFA Europa League season 2012/13 *
One of the brands below is a sponsor of the UEFA Europa League
From the list below, please identify the sponsor of the UEFA Europa League season 2012/13 *
One of the brands below is a sponsor of the UEFA Europa League
From the list below, please identify the sponsor of the UEFA Europa League season 2012/13 *
One of the brands below is a sponsor of the UEFA Europa League
For you personally, how accurately do the following describe football to you?
Football matters to me *
Not Accurate
Very Accurate
Football is relevant to my lifestyle *
You participate in football in some capacity (5-a-side etc.)
Not Accurate
Very Accurate
Football is a valuable part of my life *
You are a huge football fan who spectates and/or attends matches regularly
Not Accurate
Very Accurate
Football means a lot to me *
Not Accurate
Very Accurate
Football is of high concern to me *
you consume football regularly via newspaper, television, twitter etc.
Not Accurate
Very Accurate
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