Bottled Water Brand Preferences

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Thank you for participating in this questionnaire. The following questions will be related to your preferred bottled water brand. This product category includes purified water, spring water, mineral water, flavoured water, vitamin water.

Would you like to win a pack of SAN PELLEGRINO MINERAL WATER 24X500ML or EVIAN MINERAL WATER? Find out how in Terms & Conditions:

1. You must be over 16,
2. You must have lived in the United Kingdom in the past 12 months,
3. You must answer ALL questions to be eligible for the price draw.

The winner will be contacted via email to provide a valid UK postal address. Good luck!)

1. Have you purchased bottled water for your own consumption in the past month?

2. How often do you purchase bottled water?

3. Do you tend to buy the same brand?

Now please take a moment to think about your preferred bottled water brand and about the kind of person who typically uses this brand. Try to picture this person in your mind. Now describe him/her using one or more personal adjectives such as stylish, classy, masculine, healthy, or any adjectives you can use to describe this person:

4. I am much like the typical user of this brand.

Strongly Disagree

Strongly Agree

Clear selection

5. My favourite brand reflects who I am.

Strongly Disagree

Strongly Agree

Clear selection

6. I wish I was more like the typical user of this brand.

Strongly Disagree

Strongly Agree

Clear selection

7. If this brand was a person, he/she would be my role model.

Strongly Disagree

Strongly Agree

Clear selection

8. The image of this brand is consistent with how my friends see me.

Strongly Disagree

Strongly Agree

Clear selection

9. The typical user of this brand is similar to how other people see me.

Strongly Disagree

Strongly Agree

Clear selection

10. The image of this brand is similar to how other people want me to be like.

Strongly Disagree

Strongly Agree

Clear selection

11. The typical user of the brand has a personality that the others think I should have.

Strongly Disagree

Strongly Agree

Clear selection

Some people buy new varieties of brands sooner than other people. Please take a moment to think about new flavours, new bottle and cap designs that you may have encountered lately:

12. I am eager to try new varieties of my preferred brand.

Strongly Disagree

Strongly Agree

Clear selection

13. New products excite me.

Strongly Disagree

Strongly Agree

Clear selection

14. I would rather stick to a brand I usually buy than try something I am not very sure of.

Strongly Disagree

Strongly Agree

Clear selection

15. I try the new varieties of this brand before my friends.

Strongly Disagree

Strongly Agree

Clear selection

16. I buy this brand because it makes good impression to others.

Strongly Disagree

Strongly Agree

Clear selection

17. I am usually among the first to try the new varieties of my preferred brand.

Strongly Disagree

Strongly Agree

Clear selection

Based on your past experiences with your preferred water brand, please choose the answer that best describes you:

18. No other brand satisfies me better than the … water.

Strongly Disagree

Strongly Agree

Clear selection

19. The … water provides me with more benefits than other water brands.

Strongly Disagree

Strongly Agree

Clear selection

20. I prefer the flavour of … water to other competitor brands.

Strongly Disagree

Strongly Agree

Clear selection

21. I like … water brand’s variety and offerings.

Strongly Disagree

Strongly Agree

Clear selection

22. I like … water brand more than any other water brands.

Strongly Disagree

Strongly Agree

Clear selection

23. I love drinking … water. It makes me feel better.

Strongly Disagree

Strongly Agree

Clear selection

24. I consider … water as my first choice prior to purchase.

Strongly Disagree

Strongly Agree

Clear selection

25. I have repeatedly found that … water brand is better than others.

Strongly Disagree

Strongly Agree

Clear selection

26. Even if another brand is on sale, I will still buy the … water.

Strongly Disagree

Strongly Agree

Clear selection

27. I can rely on … water; if available I will always buy it.

Strongly Disagree

Strongly Agree

Clear selection

28. I will always continue to favour the offerings of … water brand before other brands.

Strongly Disagree

Strongly Agree

Clear selection

29. I would always continue to choose … water brand before other brands.

Strongly Disagree

Strongly Agree

Clear selection

Information about you

30. What age group do you fall into?

31. What is your gender?

32. Are you:

Full-time employed

Part-time employed

Self-employed

Student

Houskeeping

Other:

Thank you for your participation - it is much appreciated. Your answers will be treated confidentially and all results will be used for academic purposes only. Please, forward this survey to others who live in the UK and drink water! Many thanks!

Please provide your email address to enter the competition:

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