Do you own a motor vehicle?
If so, what make and model of car do you currently own?
(ex: Honda Civic)
What are the top three determining factors when making a car purchase?
(check 3 boxes)
Extra features (mp3 player, electric doors, blue tooth, etc)
Think of Nissan Automotive Company: Rate Nissan on the following attributes.
1 - Poor
5 - Excellent
If you are not a fan of Nissan vehicles, what do you not like about them?
Do you speak more than one language fluently?
If “Yes”, in what language do you prefer to view media?
(TV, Internet,magazines, books, radio)
What type of media do you most prefer to view?
Network (local) TV
Print (Magazines, Newspapers, Books)
What are your favorite network/cable television channels to watch?
What is your age?
What ethnicity do you consider yourself?
What kind of cultural events (if any) do you attend?
What is your current household size?
(ie: how many people live in your place of residence)
6 or more
What is your relation to the people with whom you live?
(ie: roommates, family members, spouse, children, etc)
What gender are you?
What is your current income per year?
What is the highest level of education you have completed?
4- year college graduate
About how often do you use your car to travel or go on vacation?
1-2 times a month
3-4 times a month
1-2 times a year
3-5 times a year
> 5 times a year
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