Build Your Own Package - 2013 Finger Lakes Wine Country Cooperative Marketing Program ($3,500 minimum investment)

Deadline for commitment is February 5, 2013. Please fill out the form completely as all categories require an answer. Please PRINT OUT THIS FORM BEFORE HITTING THE SUBMIT BUTTON at the bottom of the form for your records. An invoice will be sent upon receipt of the form. At the bottom of the form you will be able to choose your payment options. Christina Roberts manages the cooperative marketing program. Once your form is received, she will send a confirmation email with your completed package and the price. If you have questions please call her at 607-936-0704 or email at Thank you again for your participation and partnership!
* Required

Digital Display & Search - Must choose at least one category and the investment level.

You must choose to participate in at least one of the three categories below. Please choose your level of investment in each category. Each level guarantees a different level of impressions or clicks. You can choose to participate in more than one category. Each monthly investment will get you a digital media campaign that is professionally managed by Levelwing Media that will send traffic to your website either directly or through your personalized landing page on the Finger Lakes Wine Country website. All ads are geo and demo targeted. Design is included for display ads and prices and estimated impressions or clicks are for a six month consecutive campaign. (Rochester) is a microsite of the Democrat & Chronicle. Finger Lakes Wine Country has been a title sponsor of going on four years. This sponsorship has allowed us to offer our cooperative advertising partners a great deal on digital display advertising on this popular website for the Rochester market. With this sponsorship, we're able to secure three banner sizes (728x90, 300x250, 300x600) on the website including a new feature called a rolling leaderboard. An element of your package is to be a featured business for one to three months. Choose your level of investment below.

AAA Online Contest - $1,200 OR $1,500

An element of your package is to be featured in an online contest through AAA Car & Travel and AAA Traveler in the Metro New York City and Northern New Jersey market. Your investment is $1,200 and you are also required to donate a gift certificate for $100 (can be monetary or a certificate towards an experience). Your business will be featured on the contest microsite including links directed to your website. With the $1,500 investment, you will receive your logo with a direct link to your website as well. Your business will be featured in an email blast to 70,000+ subscribers. You will receive weekly leads via excel file.


Radio has always been an important part of the Finger Lakes Wine Country advertising program. We are in the process of determining the markets where we will buy radio in 2013. This is based on the results of our return on investment study that looks at the effectiveness of our media buy in 2012. Because there may be a shift in markets, we cannot determine the cost of radio and therefore cannot specify the number of commercials/number of weeks your investment level will guarantee. We do have two investment levels, a lower cost and a higher cost. It is guaranteed that the higher investment will receive more commercials. Both investment levels will be featured in added value promotions. We expect to have detailed information about our radio buy before the first of the year. Script writing and audio production is included.

Print - AAA World (Eastern PA & Northern NJ)

Finger Lakes Wine Country will be placing full page ads in AAA World in both the Norther New Jersey market (572,000 circulation) and the Eastern Pennsylvania market (805,195 circulation) in the Spring issue of the magazine. You can be featued in one or both of the ads. In each ad you will receive a photo of your business, a 20 word desctiption, your URL, and phone number.

Payment Options

Please choose your payment option below. Once we receive this completed form, you will be invoiced. For the first option, we will send you one invoice with payment due net 30 days. For the second option we will split your package cost between two invoices, one is due net 30 days and the second is due net 90 days. For the third option, your package cost will be split between three invoices, one is due net 30 days, the second is due net 90 days, and the third is due net 120 days.

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