QUESTIONNAIRE: Survey for a Launch of new Coffee brand "JAMOCHA" by Pepsi

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This project is intended to do a survey for Pepsi to launch a new coffee brand ’JAMOCHA’. Your valuable data will be secured & won’t be misused for any other purposes.

Name *

Gender *

Male

Female

Neutral

Age *

1. How often do you drink coffee in a day? If answered "Never" to question, please answer question 2 otherwise please skip question 2 and continue from question 3. *

2. Please rank, in order of importance, each of the following reasons for not consuming coffee Allocate a rank of 1 to the Least important reason for not consuming coffee and a rank of 5 to the Most important reason for not consuming coffee.

Reasons for not consuming coffee

I do not like the taste of coffee

I do not like the smell of coffee

Coffee is expensive

I do not drink coffee for health reasons

I cannot sleep when drinking coffee

I prefer drinking tea

Clear selection

The following questions only pertain to people who have consumed coffee.

3. In a typical day, how many cups of coffee do you drink? *

2 cups or less

3-4 cups

5-6 cups

7-8 cups

9 cups or more

4. Please indicate which one of the following types of coffee you CONSUME most and which one you PREFER most. *

(Mark one option only in each of the columns.)

CONSUME

PREFER

Instant

Ground / filter coffee

Instant decaffeinated

Ground decaffeinated

I prefer drinking tea

5. What is the most important reason for consuming the type of coffee specified in question 4. *

(Mark one option only)

It is the type I prefer

It tastes best

It is the most affordable

It is the most readily available

The place where I work / study provides the most used type

Other members in my household prefer most used brand

6. How important is each of the following to you when purchasing/ordering coffee? *

1 Not Important

2 Rarely Important

3 Neutral

4 Fairly Important

5 Most Important

Low price

Smooth taste

Purchasing/ordering a specific brand

The strength of the coffee

Purchasing/ordering a local brand

Purchasing/Ordering and imported brand

7. To what extent do you agree with each of the following statements. Please indicate your answer using the following 5-point scale *

1 Strongly Disagree

2 Disagree

3 Neutral

4 Agree

5 Strongly Agree

I prefer drinking tea to drinking decaffeinated coffee.

Drinking coffee gives me an energy boost.

I drink coffee because my friends do.

I drink coffee for the taste.

I drink coffee because it is fashionable.

Drinking coffee relaxes me.

I prefer drinking tea to drinking any type of coffee.

I cannot fall asleep when drinking coffee in the evening

I drink coffee to help me stay awake.

Drinking coffee makes me feel important.

1 Strongly Disagree

2 Disagree

3 Neutral

4 Agree

5 Strongly Agree

I prefer drinking tea to drinking decaffeinated coffee.

Drinking coffee gives me an energy boost.

I drink coffee because my friends do.

I drink coffee for the taste.

I drink coffee because it is fashionable.

Drinking coffee relaxes me.

I prefer drinking tea to drinking any type of coffee.

I cannot fall asleep when drinking coffee in the evening

I drink coffee to help me stay awake.

Drinking coffee makes me feel important.

Your valuable comments/suggestions for the new brand of coffee

Thank you for your valuable time.

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