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Dunkin Donuts K-Cups Survey
This survey is to evaluate the effectiveness of the current Dunkin Donuts strategy of selling K-Cups for the Keurig Brewing System only in Dunkin Donuts retail locations and consumer opinion on making these K-Cups available at alternative purchase locations. Thank you for your time!
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* Indicates required question
Do you currently purchase K-Cups for use in your home or office?
*
Yes
No
Where do you purchase your K-Cups most regularly?
*
Grocery Store
Online
Department/Specialty Stores (Kohls, The Kitchen Store, etc)
Retail locations (Dunkin Donuts stores, Starbucks stores, etc)
How often do you purchase K-Cups
*
Once a week
1-2 times per month
1-2 times every few months
I don't regularly purchase K-Cups
What brand of K-Cups do you purchase most regularly?
*
(Coffee People, Gloria Jeans, Dunkin Donuts, Starbucks, etc)
Your answer
Do you like Dunkin Donuts coffee?
*
Yes
No
Indifferent
Have you purchased Dunkin Donuts K-Cups?
*
Yes
No
Someone else has purchased them for me
Would you prefer to drink Dunkin Donuts coffee over other coffee?
*
Yes
No
Sometimes
How close is your nearest Dunkin Donuts location?
*
If you are unsure, please check here:
http://www.dunkindonuts.com/content/dunkindonuts/en/stores.html
1-5 miles
5-20 miles
20-40 miles
40+ miles
Would you be more likely to purchase Dunkin Donuts K-Cups if they were available in more locations?
*
Yes
No
Maybe
Would you be more likely to purchase a competitor's brand K-Cups (Starbucks, Gloria Jean, etc) out of convenience over Dunkin Donuts K-Cups?
*
Yes
No
Maybe
Where would you most prefer to purchase Dunkin Donuts K-Cups
*
Online
Dunkin Donuts stores
Department Stores/Specialty Stores
Grocery Stores
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