2014 Release 2 Table 1 - Google Drive

2014 Release 2 Table 1 : Sheet1


1	Table 1: Ad Totals and Spending* in 2012 and 2014 Senate Races
2
3		Candidates	Parties	Coordinated	Groups	Total
4	2012 Pro-Democratic
5		Ads aired	71,167	11,341	162	33,682	116,352
6	Row %	61.17%	9.75%	0.14%	28.95%
7	Cost	$30,232,120	$2,337,650	$48,210	$15,671,160	$48,289,140
8
9	2012 Pro-GOP
10		Ads aired	154,400	1,712	0	112,428	268,540
11	Row %	57.5%	0.64%	0%	41.87%
12	Cost	$71,513,500	$110,270	$0	$62,966,490	$134,590,260
13
14	2014 Pro-Democratic
15		Ads aired	107,584	9,585	3,644	81,254	202,067
16	Row %	53.24%	4.74%	1.8%	40.21%
17	Cost	$46,902,590	$4,060,906	$1,049,894	$34,042,688	$86,056,078
18	% count change	51.17%	-15.48%	2149.38%	141.24%	73.67%
19
20	2014 Pro-GOP
21		Ads aired	124,389	590	1,214	134,829	261,022
22	Row %	47.65%	0.23%	0.47%	51.65%
23	Cost	$50,867,404	$318,750	$1,082,391	$62,661,758	$114,930,303
24	% count change	-19.44%	-65.54%		19.92%	-2.8%
25
26	Totals are from January 1, 2011, to August 30, 2012 and from January 1, 2013, to August 30, 2014. Numbers include broadcast television. CITE SOURCE OF DATA AS: Kantar Media/CMAG with analysis by the Wesleyan Media Project. *Reflects estimated cost of air time only.