2014 Release 2 Table 2 - Google Drive

2014 Release 2 Table 2 : Sheet1


1	Table 2: Ad Totals and Spending* in 2012 and 2014 House Races
2
3		Candidates	Parties	Coordinated	Groups	Total
4	2012 Pro-Democratic
5		Ads aired	60,221	3,688	1,997	14,397	80,303
6	Row %	74.99%	4.59%	2.49%	17.93%
7	Cost	$25,749,980	$1,616,420	$601,190	$7,924,710	$35,892,300
8
9	2012 Pro-GOP
10		Ads aired	65,384	6,562	1,028	23,869	96,843
11	Row %	67.52%	6.78%	1.06%	24.65%
12	Cost	$24,386,270	$2,461,200	$380,440	$15,636,130	$42,864,040
13
14	2014 Pro-Democratic
15		Ads aired	40,877	4,765	79	15,135	60,856
16	Row %	67.17%	7.83%	0.13%	24.87%
17	Cost	$18,258,265	$2,182,342	$27,411	$8,486,496	$28,954,514
18	% count change	-32.12%	29.2%	-96.04%	5.13%	-24.22%
19
20	2014 Pro-GOP
21		Ads aired	86,297	3,111	317	34,341	124,066
22	Row %	69.56%	2.51%	0.26%	27.68%
23	Cost	$28,658,522	$1,789,639	$117,838	$15,109,496	$45,675,494
24	% count change	31.98%	-52.59%	-69.16%	43.87%	28.11%
25
26	Totals are from January 1, 2011, to August 30, 2012 and from January 1, 2013, to August 30, 2014. Numbers include broadcast television. CITE SOURCE OF DATA AS: Kantar Media/CMAG with analysis by the Wesleyan Media Project. *Reflects estimated cost of air time only.