1 | Table 7: Policy v. Personal Focus of Attacks by Party and Sponsor in Senate Ads | ||||
|---|---|---|---|---|---|
2 | |||||
3 | Personal | Policy | Both | ||
4 | Pro-Dem | Candidate | 39% | 47% | 14% |
5 | Groups | 0% | 80% | 20% | |
6 | Party/Coord. | 0% | 92% | 7% | |
7 | |||||
8 | Pro-GOP | Candidate | 0% | 100% | 0% |
9 | Groups | 7% | 81% | 12% | |
10 | Party/Coord. | 10% | 75% | 15% | |
11 | |||||
12 | Figures are from September 12, 2014, to September 25, 2014. Numbers include broadcast television. Percentages are based on ongoing Wesleyan Media Project coding of Kantar Media/CMAG data. | ||||