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Advertisement analysis
Choose an advertisement that you know, or find one on the internet to analyze and answer the questions below.
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Name
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Advertisement Summary (Description)
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What symbols are used in this advertisement? Be as descriptive as possible.
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What emotions does this advertisement target?
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How does targeting these emotions help the advertiser persuade people?
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Personal response: Do you think that this ad is effective? Do you feel that it is manipulative? Why? Why not? Describe.
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