This survey is carried out to study University students’ (Undergraduate and Postgraduate) views of advertising in general. Kindly answer ALL the questions in the questionnaire. It should take you not more than 15 minutes to complete the questionnaire. Please note that your confidentiality and anonymity is assured. The information gathered will be used as aggregate data for analysis for the purpose of the study conducted and any subsequent publications. Data gathered will be stored safely and can only be accessed by the researchers. Thank you for your assistance in this matter.
Researchers: Professor Dr Ernest Cyril de Run, Universiti Malaysia Sarawak,
drernest@feb.unimas.my and Mr. Hiram Ting.