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Please consider how accurately each statement describes how you shop online and choose the option that is closest.

On average, I visit online stores from my work computer... *

Never

Once or twice per year

Once or twice per month

Once or twice per week

More often

On average, I visit online stores from my home computer... *

Never

Once or twice per year

Once or twice per month

Once or twice per week

More often

I prefer online shopping over visiting the high street or mall *

True

False

I use online stores to find gift ideas *

Never

Almost never

Sometimes

Often

Always

I browse online shopping sites without a need to buy a specific item *

Never

Almost never

Sometimes

Often

Always

I visit several online stores in one browsing period *

Never

Almost never

Sometimes

Usually

Always

I find the wide choice offered by online stores to be confusing *

Never

Almost never

Sometimes

Usually

Always

I prefer to use online stores that offer a wide variety of products over those that specialise in one or two product types *

Never

Almost never

Sometimes

Usually

Always

I prefer to use the search facility over clicking through product categories when shopping online *

Never

Almost never

Sometimes

Usually

Always

I share products found in online stores via email or Facebook or other social networks *

Never

Almost never

Sometimes

Usually

Always

I use the "wish-list" facility of Amazon or other online stores *

Never

Almost never

Sometimes

Usually

Always

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