Private label brands questionnaire
Private label brands are the products which are sold as retailers own products.
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How old are you? *
What is your gender? *
Where do you come from? *
Have you lived in the UK *
What is your level of education? *
Are you the person that does the household shopping in your home? *
How often do you do grocery shopping? *
How do you think the prices are in these shops? *
1. is cheap - 5 is expensive
1 Cheap
2
3
4
5 Expensive
Tesco
Marks & Spencer
sainsbury
waitrose
lidl
coop
iceland
How do you think the quality is in these shops? *
1. is bad quality - 5 is good quality
1 Low
2
3
4
5 High
Tesco
Marks & Spencer
sainsbury
waitrose
lidl
coop
iceland
How do you think are the prices of private labels in these shops? *
1. is cheap - 5 is expensive
1 Cheap
2
3
4
5 Expensive
Tesco
Marks & Spencer
sainsbury
waitrose
lidl
coop
iceland
How do you find the quality of private label brands in these retailers? *
1. is bad quality - 5 is good quality
1 Low
2
3
4
5 High
Tesco
Marks & Spencer
sainsbury
waitrose
lidl
coop
iceland
How much do you trust the following retailers private label brands? *
1 High trust
2
3
4
5 Low trust
Tesco
Marks Spencer
Waitrose
Lidl
Coop
Iceland
Sainsbury
What is your households annual income?
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