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Created by Brian Casel
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Blog post:http://casjam.com/taming-metrics
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To use, click "File" > "Make a Copy", then adjust rows and columns as you like.
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CategoryMetricStatsNotesInstructions
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Enter the data or view calculationDescribe actionable takeaway from this dataEnter or link to instructions here.
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CustomersNew signups (last 7 days)
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New signups so far this month
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Cancellations (last 7 days)
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Customer count at end of this week
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TrafficUnique Visitors (last 7 days)
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Referral Sources
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Organic Search Queries
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Top Pages
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LeadsConsultation Requests (last 7 days)
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Emails (contact form)
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Live Chats
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Lead Gen Form
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Total New Leads0
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Blog / Email BlastPost Title
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Views
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Social Shares
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Email Opens / Rate
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Email Clicks / Rate
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Email CourseLanding Page Views
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Landing Page Conversions
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Landing Page Conversion Rate
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Email 1 Open Rate
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Email 2 Open Rate
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Email 3 Open Rate
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Email 4 Open Rate
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Email 5 Open Rate
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Email 6 Open Rate
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Google AdwordsImpressions
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Clicks
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Click Through Rate
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Conversions
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Conversion Rate
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Customer Signups
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Total Spend
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Cost Per Click
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Cost Per Conversion
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Cost Per Customer
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