Strategic Measurement Worksheet

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1	Strategic Impact Measurement Worksheet
2	This woksheet was created by Lauren Girardin, communications consultant and speaker. If you need help setting goals and strategy, and measuring impact, contact Lauren at lg@laurengirardin.com.							laurengirardin.com
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4	GOAL:
5	AUDIENCE:
6	USER STORY:
7		As a [type of person], I want [some goal] so that [some reason].
8	STRATEGY:
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10	OBJECTIVE	TACTICS / KEY RESULTS		INPUT METRICS	OUTPUT METRICS		OUTCOME METRICS
11	OBJECTIVE	TACTICS / KEY RESULTS		Capacity	Activity	Reach	Engagement	Impact
12			TARGET
13			REALITY
14			TARGET
15			REALITY
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17	Worksheet by Lauren Girardin
18	laurengirardin.com
19	lg@laurengirardin.com
20	twitter.com/girardinl
21	Get your copy at
22	bit.ly/strategicmeasurement
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