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1 | Timestamp | What is your gender? | Which age bracket do you fall into? | Where are you located? | For what kind of organisation do you work? | How many people does your organisation employ? | In which of the following areas are you competent? | To what extent do the following form part of your responsibilities and competencies? [Accessibility testing/guidelines] | To what extent do the following form part of your responsibilities and competencies? [Back-end development (e.g. PHP, ASP)] | To what extent do the following form part of your responsibilities and competencies? [CMS requirements] | To what extent do the following form part of your responsibilities and competencies? [Communication plans] | To what extent do the following form part of your responsibilities and competencies? [Competitive analyses] | To what extent do the following form part of your responsibilities and competencies? [Content auditing] | To what extent do the following form part of your responsibilities and competencies? [Content delivery plans (channels)] | To what extent do the following form part of your responsibilities and competencies? [Content editing] | To what extent do the following form part of your responsibilities and competencies? [Content reuse strategies] | To what extent do the following form part of your responsibilities and competencies? [Content sourcing plans] | To what extent do the following form part of your responsibilities and competencies? [Content style guides] | To what extent do the following form part of your responsibilities and competencies? [Content templating] | To what extent do the following form part of your responsibilities and competencies? [Copy/asset production] | To what extent do the following form part of your responsibilities and competencies? [CSS coding] | To what extent do the following form part of your responsibilities and competencies? [Editorial planning (calendars)] | To what extent do the following form part of your responsibilities and competencies? [Front-end development (e.g. JavaScript)] | To what extent do the following form part of your responsibilities and competencies? [Gap analyses] | To what extent do the following form part of your responsibilities and competencies? [Graphic design] | To what extent do the following form part of your responsibilities and competencies? [Information modelling] | To what extent do the following form part of your responsibilities and competencies? [Interface design] | To what extent do the following form part of your responsibilities and competencies? [Markup (HTML, XHTML)] | To what extent do the following form part of your responsibilities and competencies? [Metadata recommendations] | To what extent do the following form part of your responsibilities and competencies? [Page layout] | To what extent do the following form part of your responsibilities and competencies? [Policies and guidelines (compiling)] | To what extent do the following form part of your responsibilities and competencies? [Research plans] | To what extent do the following form part of your responsibilities and competencies? [Taxonomies] | To what extent do the following form part of your responsibilities and competencies? [Traffic analyses] | To what extent do the following form part of your responsibilities and competencies? [Translation] | To what extent do the following form part of your responsibilities and competencies? [Usability testing] | To what extent do the following form part of your responsibilities and competencies? [User profiling] | To what extent do the following form part of your responsibilities and competencies? [Wireframing] | To what extent do the following form part of your responsibilities and competencies? [Workflow recommendations] | To what extent has your educational route related to your work? [Your educational route in relation to your work] | Which subject(s) provided your highest level of educational attainment? | To what extent does your work now relate to what you were doing five years ago? [Your work in relation to what you were doing five years ago] | What job title, if anything, did you have written on your business card five years ago? | How, if at all, have your professional responsibilities and competencies changed from five years ago? | To what extent does your work now relate to what you were doing ten years ago? [Your work in relation to what you were doing ten years ago] | What job title, if anything, did you have written on your business card ten years ago? | How, if at all, have your professional responsibilities and competencies changed from ten years ago? | If you could add a further question to this survey, what would it be and why? | |
4 | 19/04/2011 18:55:47 | Female | 26-30 | United States (West) | Design, web agency/consultancy | 26-50 employees | Content analysis, Content curation, Content development, Content management, Content sourcing, Digital marketing, Editorial strategy, Information architecture, Localisation, Search engine optimisation, Web writing/editing | Not very much | Not at all | A great deal | A great deal | A fair amount | A fair amount | A fair amount | A great deal | Not very much | A fair amount | A fair amount | A great deal | A fair amount | Not at all | A great deal | Not at all | A fair amount | Not at all | A fair amount | Not at all | Not very much | A fair amount | A great deal | Not very much | Not very much | A great deal | A fair amount | Not very much | Not very much | A fair amount | A fair amount | A great deal | I studied journalism with an emphasis on feature writing (along with a second major in German and a strong liberal arts bent) during my undergrad. What I fell in love with then, and what still drives me now, is the concept of storytelling -- of leading readers (or users or whatever you choose to call people) through information in a way that is compelling and meaningful. What I loved about journalism, at least in my program, was that it also wasn't all about creative writing or all about "the news" (though both valid in their own right). It was also about designing structures that support the stories you want to tell, and tinking about hierarchies and relationships between information. I think that this, combined with the general critical thinking/close reading/analysis components of traditional liberal arts and sciences programs -- and frankly, even the way foreign language changes your perspective on commuication and written structures -- really set me up with the skill set to think strategically about content, long before I worked on my first content-rich web project. Whew. Good question. | A fair amount | Copywriter | OMG...soooo different. Will try to keep this one short, though. In the past five years, I moved from a more traditional ad agency to a digitally focused one (that was over four years ago), then moved up the ranks from a web writer to a content strategy lead (made that title up a couple years ago), and then became the director of content and marketing strategy (since November). Now I oversee all content strategy during both web development and ongoing strategic support for clients, as well as tactical executions that I see as content-related, including social media, email/loyalty campaigns, etc. The result of all this change is that I am routinely involved in both large-scale strategy discussions, as well as leading the charge on designing complex structures for content -- like sitemapping, content modeling, segmented messaging, etc. | Not very much | HS student, newspaper cntributor, receptionist at a gym, | ||||
5 | 19/04/2011 19:28:54 | Male | 41-45 | United States (South) | Design, web agency/consultancy | More than 3000 employees | Accessibility, Content analysis, Content curation, Content development, Content management, Content sourcing, Creative direction, Editorial strategy, Information architecture, Localisation, Technical communication, User experience design, Web writing/editing | Not very much | Not at all | A fair amount | Not very much | A great deal | A great deal | A fair amount | A fair amount | A fair amount | A fair amount | A great deal | A fair amount | A fair amount | Don't know | A great deal | Don't know | A great deal | Not at all | Not very much | Not at all | Don't know | A great deal | Not very much | A fair amount | Not at all | A great deal | Not very much | Not very much | Not very much | Not at all | A fair amount | A great deal | A fair amount | English Literature | A great deal | Senior Content Strategist | Not much change in responsibilities, but there's definitely more work in this area. | A fair amount | Content Strategist | I've seen more emphasis on workflow and other organizational content governance. | What do you think the title your business card will be in five years. | |
6 | 19/04/2011 19:32:28 | Female | 26-30 | United States (Northeast) | Self-employed/freelance | Self-employed/freelance | Content analysis, Content curation, Content development, Content management, Creative direction, Digital marketing, Editorial strategy, Information architecture, Interface design, Interaction design, Project management, Search engine optimisation, User experience design | Not very much | Not very much | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | Not very much | A great deal | A great deal | Not very much | Not very much | A great deal | Not very much | A great deal | Not very much | A great deal | A great deal | Not very much | A great deal | A great deal | A fair amount | A fair amount | A great deal | A fair amount | Not very much | A fair amount | A fair amount | A great deal | A great deal | Not very much | Philosophy Art History | A fair amount | Online Marketing Manager | It has shifted towards a focus on upfront strategy/research, along with an increasing emphasis on workflow | Wasn't working | ||||
7 | 19/04/2011 19:34:51 | Female | 31-35 | United States (South) | For-profit enterprise (corporation) | 51-100 employees | Content analysis, Content curation, Content development, Content management, Digital marketing, Editorial strategy, Search engine optimisation, Technical communication, Web writing/editing | Not at all | Not at all | Not very much | Not very much | Not very much | A fair amount | A fair amount | A great deal | Not very much | Not very much | A fair amount | A fair amount | A great deal | Not at all | A fair amount | Not at all | Not at all | Not at all | Not at all | Not at all | A fair amount | A fair amount | A great deal | A great deal | Not at all | A fair amount | A fair amount | Not very much | Not very much | Not very much | Not at all | A great deal | A fair amount | English (literature) | Not very much | Stay-at-home mom/freelance writer | Hugely. I manage workflow, make recommendations on voice and style, manage a team, create navigation. Before, I just wrote articles. | A fair amount | Technical writer | Hugely. Before, I just wrote documentation. (I also planned some design and layout.) I published nothing online. Now 100% is published online, and I deal more with managing content and personnel. | What industry do you work in? What type of content do you manage - UI text, documentation, marketing copy, blog posts, other? Do you have journalism experience? | |
8 | 19/04/2011 19:37:19 | Female | 31-35 | United States (Midwest) | Design, web agency/consultancy | 26-50 employees | Content analysis, Creative direction, Digital marketing, Information architecture, Interface design | Not very much | Not at all | A fair amount | A fair amount | A great deal | A great deal | A great deal | Not very much | Not at all | Not very much | Not very much | A fair amount | Not at all | Not at all | A fair amount | Not at all | A fair amount | A fair amount | Not very much | Not very much | Not at all | Not very much | A fair amount | A fair amount | A fair amount | Not very much | A fair amount | Not at all | Not very much | Not at all | A fair amount | A fair amount | A fair amount | Graphic design | Not very much | Interactive Art Director | Within the last year I have been in the process of moving from an interactive art director to a content strategist. Now I am much more involved with strategy, editing, writing and project management. | Not very much | Graphic designer | Ten years ago I was a print graphic designer primarily responsible for production work. | Why have you ended up at this spot? | |
9 | 19/04/2011 19:44:15 | Female | 36-40 | United States (Midwest) | School, college, university | More than 3000 employees | Accessibility, Content analysis, Content development, Content management, Information architecture, Project management, Search engine optimisation, Technical communication, Web writing/editing | Not very much | Not at all | A fair amount | Not very much | Not at all | A fair amount | Not at all | A fair amount | Not very much | Not at all | A fair amount | Not very much | A fair amount | A great deal | Not very much | Not at all | Not at all | Not very much | Not at all | Not at all | A great deal | Not very much | A fair amount | Don't know | Not at all | Not at all | Not very much | Not at all | Not very much | Not very much | Not very much | Not very much | Not very much | urban and regional planning | A great deal | Web manager | I'm involved more in deciding what the life cycle of content is, versus the set it and forget it mentality. I'm more involved in deciding the relationship between email communications and our website. | Not very much | Compensation Analyst | They all have | ||
10 | 19/04/2011 19:50:54 | Male | 31-35 | United States (Northeast) | Government agency | 101-300 employees | Content analysis, Content development, Content sourcing, Creative direction, Digital marketing, Editorial strategy, Project management, Technical communication, User experience design, Web writing/editing | Not very much | Not at all | Not very much | A great deal | Don't know | A fair amount | A fair amount | A fair amount | A fair amount | A great deal | A fair amount | A fair amount | A fair amount | Not at all | A fair amount | Not at all | Don't know | Not at all | Don't know | Not at all | Not at all | A fair amount | A fair amount | A fair amount | A fair amount | Not very much | Don't know | Don't know | Don't know | A fair amount | Don't know | A fair amount | A great deal | Master of Arts in Professional Writing | Not at all | Not at all | Microbiologist | |||||
11 | 19/04/2011 19:58:19 | Male | 36-40 | United States (Northeast) | Self-employed/freelance | Self-employed/freelance | Content analysis, Content curation, Content development, Content management, Content sourcing, Editorial strategy, Information architecture, Localisation, Project management, Technical communication, User experience design, Web writing/editing | A fair amount | Not very much | A fair amount | Not very much | A fair amount | A fair amount | A fair amount | A great deal | A great deal | A great deal | A fair amount | A great deal | A great deal | Not very much | Not at all | Not very much | Not very much | Not very much | A fair amount | A fair amount | A fair amount | A fair amount | A fair amount | A fair amount | A fair amount | Not very much | A fair amount | A fair amount | A fair amount | Not very much | A fair amount | A great deal | A great deal | Global Documentation Manager | Higher level of sofistication for eliminating content redundancy. More focus on global content. | A great deal | Technical Writer | Less writing, more managing. | ||||
13 | 19/04/2011 20:10:57 | Female | 36-40 | United States (West) | For-profit enterprise (corporation) | 301-800 employees | Content analysis, Content curation, Content development, Content management, Content sourcing, Editorial strategy, Information architecture, Project management, Technical communication, Web writing/editing | Not at all | Not at all | Not very much | A great deal | A fair amount | A fair amount | A fair amount | A fair amount | A great deal | A great deal | A fair amount | A fair amount | Not very much | Not very much | Not very much | Not very much | Not at all | Not at all | A fair amount | Not very much | A great deal | A fair amount | Not at all | Not at all | Not very much | Not at all | Not at all | Not at all | Not at all | Not at all | Not at all | Not at all | A great deal | American literature. | A great deal | Senior Technical Writer | Switched from FrameMaker to XML. Spend a lot more time now dealing with the build.xml file and troubleshooting code. | A great deal | Senior Technical Writer | About the same in the big picture. | ||
15 | 19/04/2011 20:52:11 | Female | 46-50 | United States (South) | Self-employed/freelance | Self-employed/freelance | Accessibility, Content analysis, Content development, Content management, Creative direction, Editorial strategy, Information architecture, Interface design, Project management, Technical communication, User experience design, Web writing/editing, e-learning | Not very much | Not at all | A fair amount | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | A fair amount | A fair amount | A fair amount | Not very much | Not at all | A great deal | Not at all | A great deal | Not very much | Don't know | A fair amount | Not at all | A fair amount | A fair amount | A great deal | A great deal | A great deal | A great deal | Not at all | A great deal | A great deal | Not very much | A fair amount | Not at all | Marketing, human resource development (training) | A great deal | Director, Portal Development | Less technical responsibilities, e.g. site production. More strategic planning, market research, user research, content governance. | A fair amount | Director, training development | My entire career has been about how people access and use information. It started from a training/learning discipline, and in the past ten years, the lines have blurred greatly. Learning is integrated into daily work and research. The design guidelines I used to create online learning programs are pretty much the same as the ones I use today to create content-appropriate websites. | ||
16 | 19/04/2011 20:54:39 | Male | 26-30 | United States (West) | For-profit enterprise (corporation) | 11-25 employees | Content analysis, Content curation, Content development, Content management, Content sourcing, Digital marketing, Editorial strategy, Project management, Web writing/editing | A fair amount | Not very much | A fair amount | A great deal | A fair amount | A great deal | A fair amount | A fair amount | A great deal | A great deal | A fair amount | A fair amount | A great deal | Not very much | A fair amount | Not at all | Not very much | Don't know | A fair amount | Don't know | A fair amount | A great deal | A fair amount | A fair amount | A great deal | A fair amount | A great deal | Not very much | A fair amount | A great deal | A great deal | A great deal | A fair amount | Journalism, communication studies, advertising. | Not very much | Student | My balls are bigger. I speak up more often and do more work. | Wasn't working | Where do you think it's all going? Today? Tomorrow? In five years? | |||
21 | 19/04/2011 22:33:45 | Female | 36-40 | United States (Midwest) | Non-profit | 26-50 employees | Accessibility, Content curation, Information architecture, Interface design, Project management, User experience design | Not very much | Not very much | A fair amount | Not very much | Not at all | A fair amount | A fair amount | A fair amount | Not very much | Not very much | Not very much | A fair amount | Not very much | Not at all | A fair amount | Not at all | A fair amount | Not at all | Not very much | Not very much | Not very much | Not very much | Not very much | A fair amount | Not at all | A fair amount | A fair amount | Not at all | Not very much | A fair amount | Not very much | Not very much | A great deal | library science | A great deal | Lead Information Specialist | A great deal | Digital Resource Librarian | broader target audience, greater opportunity for impact | |||
24 | 19/04/2011 23:07:15 | Male | 31-35 | United States (South) | Design, web agency/consultancy | 11-25 employees | Content analysis, Content development, Content management, Content sourcing, Creative direction, Digital marketing, Editorial strategy, Information architecture, Search engine optimisation, Web writing/editing | Not very much | Not at all | A fair amount | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | A fair amount | A great deal | A great deal | A great deal | Not at all | A fair amount | Not at all | A fair amount | Not at all | A fair amount | Not very much | Not at all | A great deal | Not very much | Not very much | A fair amount | A fair amount | Not very much | Not at all | A fair amount | A fair amount | Not very much | Not at all | A great deal | English/Literature Creative Writing Communications (Film/Video) Comm Research | A great deal | Copywriter | Finally involved more in the strategy, less often joining the team later as the writer. | Wasn't working | What kind of formal/professional education or training has helped you the most? (Online courses, seminars, night/professional development classes, etc.) What kind of informal education or training has helped you the most? (professional groups, conferences, etc.) | |||
26 | 19/04/2011 23:10:04 | Male | 31-35 | United States (West) | Non-profit | 301-800 employees | Content analysis, Content curation, Content development, Content management, Content sourcing, Editorial strategy, Information architecture, Project management, Search engine optimisation, User experience design, Web writing/editing | Not very much | Not at all | A great deal | A fair amount | A fair amount | A fair amount | A great deal | A great deal | A great deal | A fair amount | A fair amount | A fair amount | Not very much | Not very much | A great deal | Not very much | A fair amount | Not at all | Not very much | Not very much | A fair amount | A fair amount | A fair amount | A fair amount | Not very much | Not very much | A fair amount | Not at all | A fair amount | Not very much | A fair amount | Not very much | A fair amount | Public Relations | A great deal | Director of Online Communications | A fair amount | University Webmaster | More content, less technical | |||
28 | 20/04/2011 00:07:21 | Male | 31-35 | United States (West) | Design, web agency/consultancy | 101-300 employees | Content analysis, Content development, Creative direction, Digital marketing, Information architecture, Interface design, Project management, User experience design, Web writing/editing, brand strategy | Not at all | Not very much | Not very much | A fair amount | A great deal | A great deal | Not very much | A fair amount | Not very much | Not at all | A fair amount | A great deal | A fair amount | Not very much | Not very much | A fair amount | A fair amount | A great deal | A fair amount | A great deal | A fair amount | Not very much | A great deal | Not very much | Not very much | Not very much | Not very much | Not very much | A great deal | A fair amount | A great deal | A fair amount | A great deal | MBA in Marketing | A fair amount | Project Manager | Much more focused on overall brand strategy, more writing instead of graphic design, less project management and more strategy and naming, supervising production of content rather than just creating it, more access to decision makers and C-level personnel | A great deal | Web Desginer | Only use my design skills to create graphics for PPT presentations, much less illustration, hardly ever code anything anymore | I would add: "Can you provide 3 examples of brands that use content strategy successfully to engage their audiences?" because case studies and best practice examples are hard to come by. | |
31 | 20/04/2011 08:07:04 | Female | 31-35 | United States (West) | For-profit enterprise (corporation) | 1001-3000 employees | Content analysis, Content development, Editorial strategy, Interface design, Project management, User experience design, Web writing/editing | Not very much | Not at all | Not very much | A fair amount | A fair amount | A fair amount | Not very much | A great deal | Not very much | Not very much | A great deal | Not very much | A great deal | Not at all | Not very much | Not at all | Not very much | Not very much | Not very much | A fair amount | Not very much | Not very much | A great deal | A fair amount | A fair amount | Not very much | Not very much | Not very much | A fair amount | Not very much | Not very much | Not very much | A fair amount | A fair amount | Senior Content Manager | A fair amount | Senior Editor | |||||
46 | 20/04/2011 13:50:29 | Male | 41-45 | United States (West) | Design, web agency/consultancy | 51-100 employees | Community management, Content analysis, Content curation, Content development, Content management, Content sourcing, Creative direction, Digital marketing, Editorial strategy, Information architecture, User experience design, Web writing/editing | A fair amount | Not very much | A fair amount | A great deal | A great deal | A great deal | A great deal | A great deal | A fair amount | A fair amount | A great deal | A great deal | A great deal | A fair amount | A great deal | Not very much | A great deal | A great deal | A fair amount | A fair amount | A great deal | A great deal | A great deal | A great deal | A great deal | A fair amount | A fair amount | A fair amount | A fair amount | A fair amount | A great deal | A great deal | A fair amount | Surprisingly, theatre. | A fair amount | Creative | More strategy meetings, deeper conversations beyond production issues... But real user and business issues. | A fair amount | Senior Art Director | |||
48 | 20/04/2011 14:04:00 | Female | 36-40 | United States (Northeast) | Design, web agency/consultancy | 1001-3000 employees | Content analysis, Content curation, Content development, Content management, Content sourcing, Creative direction, Editorial strategy, Information architecture, Interface design, Interaction design, Localisation, Project management, Technical communication, User experience design, Web writing/editing | Not very much | Not at all | A fair amount | A fair amount | A fair amount | A fair amount | Not very much | A fair amount | A fair amount | A fair amount | A fair amount | A great deal | Not very much | Not at all | Not very much | Not at all | A fair amount | Not very much | A great deal | A great deal | Not at all | A great deal | A great deal | A great deal | A fair amount | A great deal | A fair amount | Not very much | A fair amount | A fair amount | A great deal | A fair amount | A fair amount | Graduate work | A great deal | Product owner for content, taxonomy and tagging standards | More client-facing work. More UX leadership. Same amount or less of leadership and program-related meetings/communications. These changes are since I moved from in-house to agency work. | A great deal | Information Architect / Product Designer | More seniority/leadership. More informed clients/management. Very similar otherwise, though. | Why is the assumption that people "arrived" at content strategy? Relatively speaking, there has never been a lack of content, just a lack of good business strategy and experience, and a lack of engagement online. In other words, CS doesn't seem like the new kid on the block to me, unless your only frame of reference is working in a digital agency. | |
51 | 20/04/2011 14:27:56 | Male | 26-30 | United States (Midwest) | Design, web agency/consultancy | 801-1000 employees | Accessibility, Community management, Content analysis, Content curation, Content development, Content management, Content sourcing, Creative direction, Digital marketing, Editorial strategy, Information architecture, Interface design, Interaction design, Project management, Search engine optimisation, Technical communication, User experience design, Web writing/editing | A fair amount | A fair amount | A fair amount | A great deal | A fair amount | A great deal | A great deal | A fair amount | A great deal | A fair amount | A great deal | A great deal | Not very much | Not very much | A fair amount | Not at all | A great deal | Not very much | A fair amount | Not very much | Not very much | A fair amount | A fair amount | A great deal | A fair amount | A fair amount | A great deal | Not at all | A fair amount | A great deal | A fair amount | A great deal | A fair amount | Neuroscience (research, context and profiling), Journalism (writing, editing, planning and understanding multiple audiences) | A great deal | Web Editor / Web Master | I find myself doing a lot more research that requires a deeper look at users at present. With the explosion of mobile and with clients finally starting to come to grips with the fact that their web sites are not brochures, there is a great deal more insight going into what we've been doing. I'm also not as deep into the code as I used to be. When I was "Web Editor" that meant I built the site, built the CMS, organized all of the writers and was the one who posted everything to the site and was the first one to get beaten up when something broke. That meant I was responsible for up to 60 updates a week, four weekly e-mail newsletters and the building and maintenance of dozens of micro or sister sites. Now, I'm called on to work more in the realm of fixing bigger content problems, helping companies become publishers and teaching them the benefits of being more user-centric. | Not very much | Reporter | Ten years ago I was getting my start in newspapers and playing on the web as part of my hobby. I was in bands, and started playing with HTML to help publicize our performances. I was blogging, coding and starting to dip my toes into CSS. I wasn't doing content strategy yet, but I was learning why it was necessary. | I'd love to see a forecasting question. Where do you see your skills being needed in two to five years. I understand tech is moving VERY quickly, but I'm already seeing requests for CS for apps, mobile sites and even one company that has approached me for CS for outdoor digital signage. I'd be interested to see the rest of the industry take on that question. | |
52 | 20/04/2011 14:30:19 | Male | 36-40 | United States (South) | Design, web agency/consultancy | 2-10 employees | Community management, Content analysis, Content curation, Content development, Content management, Content sourcing, Creative direction, Editorial strategy, Information architecture, Interaction design, Project management, Technical communication, User experience design, Web writing/editing, research/ testing | Not very much | Not at all | A fair amount | A great deal | A great deal | A great deal | A fair amount | A fair amount | A great deal | A fair amount | A fair amount | A fair amount | A fair amount | Not at all | A fair amount | Not at all | A fair amount | Not at all | A fair amount | Not very much | Not at all | Not very much | A fair amount | Not very much | A great deal | A fair amount | A fair amount | Not at all | A fair amount | A fair amount | A great deal | A fair amount | Not very much | MS.Ed. Higher Education Post Graduate Certificate Higher Education Enrollment Management | A great deal | Managing Director of Consulting Services | More focused on content | A fair amount | Director of Electronic Communications | Was in an organization (University) then. Now I serve universities. I have business development responsibilities, sales, managing the business, etc. to deal with now. More involvement now in a narrower set of tasks now than in an org where you do everything. More research, content strategy, IA and UX now than then (again narrower task set on more projects for more organizations). | 10 years ago doesn't explain how I got into this field in the first place. I started on web stuff in 1999 and it wasn't related to my job title, experience or degrees. I might ask people how they first came to be involved in a web/content career and what prepared them for it. | |
53 | 20/04/2011 14:38:25 | Female | 36-40 | United States (South) | Design, web agency/consultancy | 2-10 employees | Community management, Content analysis, Content curation, Content development, Content management, Content sourcing, Editorial strategy, Information architecture, Interaction design, Project management, Technical communication, User experience design, Web writing/editing | Not very much | Not at all | A fair amount | Not very much | A fair amount | A great deal | A fair amount | A fair amount | A fair amount | A great deal | A fair amount | A fair amount | A fair amount | A fair amount | A fair amount | Not at all | A fair amount | Not at all | A great deal | A fair amount | Not very much | A great deal | Not very much | A fair amount | A fair amount | A great deal | Not very much | Not at all | Not at all | Not at all | A fair amount | A great deal | Not very much | I have a BA in European History. However, I start grad school this fall to get an MS in Information Sciences, related to my work. | A great deal | Director of Digital Media | I own my own consultancy now and we focus purely on content and community strategy. We don't spend much time on marketing, as we did when we worked for a custom publishing firm. | A great deal | Director of Content and Community | more experience. Environment has changed, too, and now people outside the bleeding-edge dot com world also value content strategy. | ||
54 | 20/04/2011 14:42:04 | Male | 36-40 | United States (Midwest) | Design, web agency/consultancy | 51-100 employees | Accessibility, Community management, Content analysis, Content curation, Content development, Content management, Creative direction, Digital marketing, Editorial strategy, Information architecture, Interface design, Interaction design, Project management, Search engine optimisation, Technical communication, User experience design, Web writing/editing, Wow. Really hard list actually. There are 2 levels at play: competency and specialization. I'd be suspect of anyone claiming to be a specialist in more than a couple. | A fair amount | Not very much | A great deal | A fair amount | A fair amount | A fair amount | A great deal | A great deal | A great deal | A great deal | A fair amount | A fair amount | A fair amount | A fair amount | A fair amount | Not very much | A fair amount | Not very much | A fair amount | Not very much | A fair amount | A fair amount | A fair amount | A great deal | A fair amount | A great deal | A fair amount | Not very much | A fair amount | A fair amount | A fair amount | A fair amount | A fair amount | Strangly worded question...but if you're asking what discipline I advanced furthest in (academically), it's English and Writing. 20+ grad credit hours. Taught at Uni and College. | A great deal | Sr. Technical Writer | Content strategy used to be something we practiced, not something we called ourselves. Now, with discipline becoming trendy, more people are paying attention to the fundamentals of content strategy and are willing to commit to the requisite best practices (or hire consultants to help). | A great deal | Technical Writer | 10 years ago (maybe longer now) the web was still the wild wild west. It wasn't uncommon that engineering got a company's first web site up just to be there, and marketing wanted nothing to do with it (didn't understand it, was too technical, wasn't going anywhere, etc...). In those heady days the technical writers often wound up owning the web sites. Fast forward 10 years (or more) and marketing has thoroughly claimed web presence as their own domain and the seeds of content curation and strategy are bearing fruit in the newly fashionable Content Strategy industry. | How would you chart the lineage of content strategy as a profession? Can you be a successful content strategist without having had direct experience creating content (of any kind)? | |
55 | 20/04/2011 14:42:31 | Male | 36-40 | United States (Northeast) | Design, web agency/consultancy | 301-800 employees | Content analysis, Content development, Content sourcing, Creative direction, Editorial strategy, Project management, Web writing/editing | Not very much | Not at all | A great deal | A fair amount | A fair amount | A great deal | A great deal | A great deal | A fair amount | A fair amount | A great deal | A great deal | A fair amount | Not at all | A fair amount | Not at all | A fair amount | Not at all | Not very much | Not at all | Not at all | A fair amount | Not very much | A fair amount | Not very much | A fair amount | A fair amount | Not very much | Not very much | Not very much | Not very much | A great deal | A fair amount | Isn't clear language a part of good survey design? | A fair amount | Communication Manager | A fair amount | Web Producer | ||||
59 | 20/04/2011 15:36:14 | Female | 26-30 | United States (Northeast) | Design, web agency/consultancy | 26-50 employees | Accessibility, Content analysis, Content curation, Content management, Content sourcing, Information architecture, Interface design, Interaction design, User experience design | A fair amount | Not at all | A fair amount | A fair amount | A fair amount | A fair amount | Not very much | Not very much | Not very much | Not very much | Not very much | A fair amount | Not very much | Not at all | Not very much | Not at all | A fair amount | A fair amount | Not very much | A great deal | Not at all | A great deal | A great deal | Not very much | A fair amount | A great deal | A fair amount | Not at all | A great deal | A great deal | A great deal | A fair amount | A fair amount | Graphic Design | A fair amount | Content Strategy Lead | A fair amount | Information Architect | "What is the biggest area of growth you've seen in the last ten years?" (example answers - ux for mobile, content inventories, usability testing, content testing, etc). | |||
61 | 20/04/2011 16:18:56 | Female | 31-35 | United States (Northeast) | Design, web agency/consultancy | 26-50 employees | Content analysis, Content development, Content management, Creative direction, Digital marketing, Editorial strategy, Information architecture, User experience design, Web writing/editing | Not very much | Not at all | A fair amount | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | Not at all | A great deal | Not at all | A great deal | Not at all | Not at all | Not at all | Not at all | A great deal | A great deal | A fair amount | A fair amount | A great deal | Not very much | Not at all | A great deal | A great deal | A great deal | A great deal | A fair amount | creative writing, film & media studies | A fair amount | Proposal Manager | Five years ago, I was doing broader marketing and business development work -- over the past five years, I have come to specialize in agency-style strategic marketing and communications, particularly in the fields of interactive design and social media strategies. Five years ago, I'd never created a sitemap or designed wireframes. I hadn't used a complex CMS like Drupal, never mind planned how it would be used as part of a website user experience. | A fair amount | Editorial Assistant | Ten years ago, I was just starting out in journalism -- helping with the magazine's editorial calendar, editing stories, coordinating with authors and photographers. | ||
63 | 20/04/2011 16:30:48 | Female | 26-30 | United States (Northeast) | For-profit enterprise (corporation) | More than 3000 employees | Accessibility, Content analysis, Content curation, Content development, Content management, Content sourcing, Creative direction, Digital marketing, Editorial strategy, Information architecture, Interface design, Interaction design, Project management, Search engine optimisation, Technical communication, User experience design, Web writing/editing | A fair amount | Not at all | Not very much | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | Not at all | Not very much | Not at all | Not very much | Not very much | Not very much | Not very much | Not very much | Not very much | A fair amount | A fair amount | A great deal | A fair amount | A fair amount | Not at all | A great deal | A great deal | A great deal | A great deal | A great deal | Creative writing, literature, academic writing | A great deal | Writer | Content strategy has become more prevalent in the ux world. Now we are invited to the visioning meetings to provide content mapping and workflows. We also now have more say in the architecture and design. It's not just shoving words into predetermined boxes. | Not at all | Party animal | I couldn't drink legally ten years ago, so it was hard to make friends. | Why do you want to be a content strategist? I ask bc it's a relatively new accepted field. What makes people want to do this work? From personal experience, it's a thankless job, yet I wouldn't do anything else. | |
64 | 20/04/2011 17:01:19 | Female | 31-35 | United States (West) | Startup | 1001-3000 employees | Accessibility, Community management, Content analysis, Content curation, Content development, Content management, Content sourcing, Digital marketing, Editorial strategy, Information architecture, Interface design, Project management, Search engine optimisation, Technical communication, User experience design, Web writing/editing | Not very much | Not at all | Not at all | Not very much | Not very much | A fair amount | A fair amount | A great deal | A fair amount | A fair amount | A great deal | A great deal | A great deal | Not at all | A fair amount | Not at all | A fair amount | Not very much | Not very much | A fair amount | Not at all | Not very much | Not very much | A fair amount | Not very much | A fair amount | Not very much | Not very much | Not very much | A fair amount | Not very much | A fair amount | A fair amount | English/Communications | Not very much | Communications Manager | I've become more content centric. Although I always valued content, it was often treated as an after thought. | Not very much | Communications Officer | They've completely changed. I was 21 ten years ago and was in total learning/sponge mode. | ||
65 | 20/04/2011 17:09:47 | Female | 26-30 | United States (West) | For-profit enterprise (corporation) | 1001-3000 employees | Community management, Content curation, Content development, Creative direction, Editorial strategy, Project management, User experience design, Web writing/editing | Not at all | Not at all | Not at all | A fair amount | A fair amount | A fair amount | Not very much | A great deal | Not very much | Not very much | A fair amount | A fair amount | A great deal | Not at all | A fair amount | Not at all | A fair amount | Not at all | Not at all | A fair amount | Not at all | Not at all | A fair amount | Not very much | Not very much | Not very much | Not very much | Not at all | Not at all | A fair amount | A fair amount | Not at all | Not very much | Master's degree in Philosophy | A great deal | Community Manager, Account Manager | More writing (yay), more meetings with engineers, more high-level planning ("this is what we want to say") | Not at all | Manager of a cafe / Student | I'm expected to wear clean clothes to work. I never have to scrape out ramekins of soy butter. | ||
67 | 20/04/2011 17:23:26 | Male | 36-40 | United States (West) | Self-employed/freelance | Self-employed/freelance | Content analysis, Content curation, Content development, Content management, Content sourcing, Digital marketing, Editorial strategy, Information architecture, Technical communication, User experience design, Web writing/editing | Not very much | Not at all | A great deal | A fair amount | A great deal | A great deal | A great deal | Not very much | A great deal | A great deal | A fair amount | A great deal | Not at all | Not at all | A fair amount | Not at all | A great deal | Not at all | Not very much | Not at all | Not at all | A fair amount | Not very much | Not at all | Not at all | A fair amount | Not very much | Not at all | Not very much | Not very much | Not very much | A great deal | Not at all | History, Classical Languages | A great deal | Director of Content Development | I am in more meetings, doing more strategy and assessment work. I do no writing and very little editing anymore (for which I am glad). I am much more entrenched in marketing and editorial strategies as well as setting CMS direction and development of content types in addition to the traditional audits, competitive assessments, CS briefs and plans, etc. | A fair amount | Web Managing Editor | See above. Same thing. Was doing much more writing and editing 10 years ago. | Where did you start out in your career? This only goes back 10 years but I've been in the workforce for 15 years. I started in publishing and editorial production as a lowly editorial assistant. | |
68 | 20/04/2011 17:24:58 | Female | 31-35 | United States (Northeast) | Non-profit | 26-50 employees | Content development, Content management, Editorial strategy, Information architecture, Interface design, Project management, Technical communication, User experience design, Web writing/editing | Not very much | Not at all | A fair amount | A great deal | Not very much | A fair amount | A great deal | A great deal | Not very much | Not very much | A great deal | Not very much | A great deal | A fair amount | A great deal | Not at all | A fair amount | Not very much | Not at all | Not very much | A great deal | Not very much | A great deal | A great deal | Not very much | Not very much | A great deal | Not at all | Not very much | Not very much | Not at all | Not very much | A great deal | MS in Technical Communication | A great deal | Director for Online Communications | Looking more at communications as a whole as opposed to siloing just online communications. More involved in strategy. | Not very much | Legislative Intern | Now part of management. Setting the direction for the organization I work for, not just carrying out others' directions. More highly trained and specialized in the communications and content field. | Who are your peers in the content strategy field? (someone in the organization, in the same role in another organization, an online group, a professional society, etc.) As someone who is not part of a team thinking about these issues but is doing a lot of work solo, I'm curious about what communities of support there are in this field to talk about strategy/policy and to what extent people who are doing this work feel connected to a field of endeavor (as opposed to just writing stuff for their organization's website). | |
69 | 20/04/2011 17:29:35 | Female | 56-60 | United States (Midwest) | For-profit enterprise (corporation) | More than 3000 employees | Community management, Content analysis, Content curation, Content development, Content management, Content sourcing, Creative direction, Digital marketing, Editorial strategy, Project management, Search engine optimisation, Web writing/editing | Not at all | Not at all | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | A fair amount | Not at all | A great deal | Not at all | Not very much | Not very much | A fair amount | Not at all | Not at all | A fair amount | A fair amount | A great deal | A great deal | A fair amount | A fair amount | Not at all | Not very much | A great deal | Not very much | A great deal | Not very much | Business and leadership (masters degree) | Not very much | communications director | Much more about technology ... at the strategic planning and visioning level as well as the granular level ("Why aren't we employing HTML5 yet?") | Not very much | communications director | Scope of responsibility is broader now, but mostly due to the growth of our company (new markets, new products). Competencies, of course, have significantly changed with digital (Web 2.0) advancements ( both technical and mindset). | ||
70 | 20/04/2011 17:31:30 | Male | 36-40 | United States (Midwest) | For-profit enterprise (corporation) | More than 3000 employees | Content analysis, Content curation, Content development, Content management, Content sourcing, Editorial strategy, Project management, Search engine optimisation, Web writing/editing | Not very much | Not at all | A fair amount | A fair amount | Not very much | A fair amount | A fair amount | A great deal | Not very much | A fair amount | A great deal | Not very much | A great deal | Not very much | A fair amount | Not at all | Not very much | Not at all | Don't know | Not at all | Not very much | Not at all | Not very much | A fair amount | Not at all | Not very much | A great deal | Not at all | Not very much | Not very much | Not very much | A great deal | Not very much | I majored in Spanish. Journalism was an extra-curricular activity. I probably learned more helpful information from my argumentative writing (English) course than anything else in terms of journalism in the classroom. | A fair amount | Copy Desk Chief | I have found myself in more meetings where organizational strategy is discussed. I spend less time handling the content itself and more time dealing with the big picture. Also experimenting with how copy is presented, reading code to help clueless developers figure out what problems exist, reading web analytics. | A fair amount | Copy Editor | I did basically nothing but edit copy and read page proofs for a national news publication. | Do you feel valued at your current job? When you search for jobs, what search terms do you use? | |
71 | 20/04/2011 17:35:43 | Female | 36-40 | United States (West) | For-profit enterprise (corporation) | 1001-3000 employees | Content analysis, Content development, Content management, Editorial strategy, Information architecture, Web writing/editing | Not very much | Not at all | Not very much | A fair amount | Not very much | A fair amount | A fair amount | A great deal | Not very much | Not very much | A great deal | A fair amount | A great deal | Not at all | A fair amount | Not very much | A fair amount | Not very much | Not very much | A fair amount | A fair amount | Not very much | A fair amount | A fair amount | A fair amount | A fair amount | Not very much | Not very much | A fair amount | A fair amount | A fair amount | A fair amount | A fair amount | Psychology | A great deal | Director of Communications | A great deal | Director of Content | Very similar work in terms of content audit, planning, creation and strategy but have added more experience design in terms of personas, user research, and mental modeling. | What percentage of your time (if any) is spent actually creating content? If you create content as part of your content strategy work, what type of content do you create (check all that apply): written content for web/mobile, visual design for web/mobile, interaction design for web/mobile, video, etc. | ||
72 | 20/04/2011 18:04:47 | Male | 41-45 | United States (West) | Self-employed/freelance | Self-employed/freelance | Content analysis, Content curation, Content development, Content sourcing, Creative direction, Editorial strategy, Web writing/editing | Not very much | Not at all | A fair amount | A fair amount | A fair amount | A great deal | A great deal | A great deal | A great deal | A fair amount | A great deal | A great deal | A great deal | Not at all | A fair amount | Not at all | Not very much | Not at all | Not at all | Not very much | Not very much | Not very much | Not very much | Not at all | Not at all | Not very much | Not very much | Not at all | Not very much | Not very much | Not very much | Not very much | A fair amount | English | A fair amount | Writer | Five years ago, I was employed for a large company and was responsible for writing copy. Now I'm freelancing and taking on responsibility for content strategy. So my responsibilities have expanded, but my audience has changed. | A fair amount | Copywriter | Ten years ago I was doing copy for print catalogs and a little bit for websites. The notion of anything resembling content strategy had not crossed my mind at all. | "How comfortable are you calling yourself a content strategist. If you are comfortable doing so, when did that happen?" | |
73 | 20/04/2011 18:11:42 | Male | 51-55 | United States (South) | Design, web agency/consultancy | 101-300 employees | Content analysis, Content development, Content management, Content sourcing, Information architecture, Project management, Technical communication, Web writing/editing | Not very much | Don't know | A fair amount | A great deal | Not very much | A fair amount | A great deal | A great deal | A great deal | A great deal | A fair amount | A fair amount | Not very much | Not very much | Not very much | Not at all | Not at all | Not very much | Not very much | Not very much | A fair amount | A great deal | A fair amount | Not very much | Not at all | A fair amount | Not very much | Not very much | Not very much | A fair amount | Not at all | A fair amount | A fair amount | English language & literature Philosophy | A great deal | Senior Technical Writer | My responsibilities & competencies have expanded a great deal -- from technical communication to information architecture, content strategy, and consulting on workflow/process improvements. | A great deal | Advisory Information Developer | See above -- they've expanded greatly. | As you look toward what you'll be doing a year or two from now, what are the biggest gaps in your knowledge that need to be filled? Why? Because some of the things for which I checked "not very much" or "not all" in your list will come into play in the very near future. (And some will not.) I need to understand this so that I can develop the skills I need. I'd also be very interested to see how others would answer the question. | |
74 | 20/04/2011 18:29:41 | Female | 36-40 | United States (Northeast) | Design, web agency/consultancy | 26-50 employees | Community management, Content analysis, Content curation, Content development, Content management, Content sourcing, Digital marketing, Editorial strategy, Information architecture, Project management, Search engine optimisation, User experience design, Web writing/editing | Not very much | Not at all | Not very much | A great deal | A fair amount | A fair amount | A great deal | A fair amount | A great deal | A great deal | Not very much | Not very much | A fair amount | Not very much | A great deal | Not at all | A great deal | Not very much | Not very much | Not at all | Not at all | Not very much | Not very much | Not very much | Not very much | Not very much | A fair amount | Not at all | Not very much | A fair amount | A fair amount | A fair amount | A fair amount | MA, Communications | A fair amount | Editor in Chief (print magazine) | Am now a strategic lead and in a true management role. I've moved from an online experimenter to an "expert." I produce less, but advise more. | A fair amount | Webmaster | Back then I was an implementer -- had no strategic role at all. | how long have you been doing work that could be considered "content strategy"? | |
76 | 20/04/2011 18:38:52 | Female | 31-35 | United States (West) | Design, web agency/consultancy | 101-300 employees | Community management, Content analysis, Content curation, Content development, Content management, Content sourcing, Creative direction, Digital marketing, Editorial strategy, Information architecture, Interface design, Interaction design, Project management, Search engine optimisation, Technical communication, User experience design, Web writing/editing | Not very much | Not very much | A fair amount | Not very much | A fair amount | A great deal | A fair amount | A great deal | Not very much | Not very much | Not very much | Not very much | A great deal | Not very much | A fair amount | Not at all | A great deal | Not at all | Not at all | Not at all | Not at all | A fair amount | A fair amount | A fair amount | A fair amount | A fair amount | A fair amount | Not at all | Not at all | A fair amount | A fair amount | A fair amount | Not very much | Copywriting - NYU school for continuing education | A fair amount | Web Editor | The nature of social media. | Not very much | Staff Writer | Much more strategic planning across multiple platforms, devices, etc. | ||
77 | 20/04/2011 18:47:32 | Female | 31-35 | United States (South) | Self-employed/freelance | Self-employed/freelance | Content analysis, Content curation, Content development, Content management, Editorial strategy, Information architecture, Interaction design, Project management, Search engine optimisation, User experience design, Web writing/editing | Not very much | Not at all | Not very much | Not very much | Not at all | A fair amount | Not at all | A fair amount | Not very much | Not very much | A fair amount | A fair amount | Not very much | Not at all | A fair amount | Not at all | Not very much | Not at all | Not at all | A great deal | Not at all | A great deal | A fair amount | Not very much | Not very much | A great deal | A great deal | Not at all | Not at all | Not very much | A great deal | A fair amount | A fair amount | English Writing | A fair amount | Senior Editor | Five years ago, I was an editor for a membership association's print magazine. Shortly thereafter, I moved to the website as the organization's first web editor. The organization had 20,000+ pages but no CMS or web governance. The organization recognized this model was producing chaos. My job quickly moved into leading the content audit & content migration into a new CMS; serving as point person for information architecture work along with a vendor brought in to do the heavy lifting; content lead for a new search engine and new e-commerce/identity management system; and project manager for the content side. I'm a consultant now for this organization, and although it's come along way in terms of web governance, there is still a long way to go in terms of planning for the content life cycle, gap analysis, and continuing to fight back against siloed content. On the IT side, there's been a marked increase in collaboration between developers, visual designers, content editors and IAs. Five years ago, IT would have put things into production without anybody but a developer or PM reviewing it. Now, a designer is involved every step of the way--design, QA, deployment. | Not very much | Editorial Assistant | I was a newbie to the workforce, working for a small technical journal whose website was unbelievably embarrassing! Picture a homepage full of icons arranged in a rectangle. Really. No kidding. I spent a lot of time reading and summarizing press releases for the journal's industry news section. | ||
78 | 20/04/2011 19:21:03 | Female | 26-30 | United States (South) | For-profit enterprise (corporation) | More than 3000 employees | Content management, Project management, Technical communication, Web writing/editing | Not at all | Not at all | A fair amount | A great deal | Not very much | A fair amount | A fair amount | Not at all | A fair amount | A fair amount | Not very much | A fair amount | Not very much | Not at all | Not very much | Not at all | A great deal | Not at all | Don't know | Not very much | Not at all | Not very much | Not very much | A fair amount | A great deal | A fair amount | Not very much | Not at all | A fair amount | A fair amount | Not at all | A fair amount | A great deal | Technical Communications | Not very much | Technical Writer | Let me say that I consider myself an emerging content strategist, but that my company doesn't really have a content strategy. In the last 5 years, my role has changed a lot. When I started as a technical writer, I spent 75% of my day copying and pasting other people's text into a correct format. That shifted to actually looking at the text and then to actually writing the text. Then came planning projects, managing other writers and working across other groups to create templates, implement user testing and a whole lot of other things. Now, I'm spending most of my time developing the strategy for the future of my department. In the next 3 years, I'm hoping to be developing the content strategy for my company. | Wasn't working | Stay at home mom | Vastly. | What job title do you currently have? | |
79 | 20/04/2011 19:44:51 | Female | Above 60 | United States (Northeast) | Self-employed/freelance | Self-employed/freelance | Accessibility, Content analysis, Content curation, Content development, Content management, Content sourcing, Information architecture, Project management, Technical communication, User experience design, Web writing/editing | Not very much | Not very much | Not very much | A fair amount | Not very much | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | A fair amount | A great deal | A great deal | A great deal | A fair amount | A fair amount | A great deal | A fair amount | A great deal | A fair amount | A fair amount | A fair amount | A fair amount | Not very much | A fair amount | A fair amount | Not very much | Not very much | Not at all | Mathematics | A great deal | Senior Technical Writer | Freelancing instead of being part of a techcomm department. Doing more marketing of my services than actual technical writing work. | A great deal | Director of Engineering | I am on my own scrapping for crumbs from the tables instead of sitting at the table. | How has your income and social class status changed from 10 years ago? | |
82 | 20/04/2011 20:57:15 | Female | 21-25 | United States (Midwest) | Design, web agency/consultancy | 11-25 employees | Content analysis, Content management, Information architecture, Project management, Technical communication, User experience design, Web writing/editing | Not at all | A fair amount | Not very much | Not very much | A fair amount | Not very much | A fair amount | A fair amount | A fair amount | Not very much | A great deal | A great deal | A great deal | Wasn't working | Wasn't working | |||||||||||||||||||||||||||
83 | 20/04/2011 21:14:36 | Female | 31-35 | United States (Midwest) | For-profit enterprise (corporation) | 1001-3000 employees | Community management, Content analysis, Content development, Content management, Content sourcing, Digital marketing, Editorial strategy, Project management, Web writing/editing | Not very much | Not very much | Not very much | A great deal | A fair amount | A great deal | A great deal | A great deal | A fair amount | A great deal | A great deal | Not very much | A fair amount | Not at all | A great deal | Not at all | Not very much | Not at all | Not at all | Not at all | Not at all | A fair amount | Not at all | A fair amount | A fair amount | A fair amount | A fair amount | A fair amount | Not very much | Not at all | Not very much | A great deal | A fair amount | A fair amount | Marketing communications manager | More strategy, more internal and external "clients," more content via different media. | Not very much | Media relations coordinator | ||||
84 | 20/04/2011 21:53:15 | Female | 31-35 | United States (South) | For-profit enterprise (corporation) | 11-25 employees | Content analysis, Content curation, Content development, Content management, Content sourcing, Creative direction, Editorial strategy, Project management, Web writing/editing | Not at all | Not at all | A fair amount | A great deal | Not very much | A fair amount | A fair amount | A great deal | A fair amount | A fair amount | A fair amount | A fair amount | A fair amount | Not very much | A great deal | Not at all | Not at all | Not very much | Not at all | Not at all | A fair amount | A fair amount | A fair amount | Not very much | Not very much | Not very much | A fair amount | Not at all | Not very much | Not at all | Not very much | A fair amount | A great deal | Communications | Not very much | Assistant Presentation Editor | Five years ago, I was a graphic designer for a newspaper company, and I was promoted to manage a team of between 6-8 graphic designers. I was squarely on the production side of things. Two+ years ago, I was promoted again, to a newspaper section editor, leading a team of 16, with two managers beneath me. I was squarely on the content side. At that point, I was focused on daily, weekly and monthly editorial content planning. I left that job for my current job, which is part communications, part marketing. I'm still focused on content planning, but most especially content planning as it fits into the big picture of our brand. | Not very much | Graphic Designer | I don't design infographics anymore. | Did you have a job, and decide to move from it to content strategy? Or were you laid off and then discovered this niche? | |
87 | 20/04/2011 22:39:49 | Female | 36-40 | United States (South) | Design, web agency/consultancy | 2-10 employees | Content development, Editorial strategy, Project management, Web writing/editing | Not at all | Not at all | A fair amount | A great deal | A fair amount | A fair amount | A great deal | A great deal | A fair amount | A fair amount | A great deal | Not very much | A great deal | Not at all | A great deal | Not at all | Not at all | Not very much | Not at all | Not at all | Not at all | A fair amount | Not very much | Not at all | Not at all | Not at all | Not at all | Not at all | Not very much | A great deal | Not very much | Not at all | Not very much | learning how to create proposals, budgets and use quickbooks | A fair amount | Director of Marketing | Less meetings, more doing | A fair amount | PR Account Executive | |||
89 | 21/04/2011 00:53:48 | Male | 31-35 | United States (West) | Self-employed/freelance | Self-employed/freelance | Content development, Content management, Editorial strategy, Project management, Search engine optimisation, Technical communication, Web writing/editing | Not at all | Not at all | Not very much | Not very much | A fair amount | A fair amount | Not very much | A great deal | Not very much | Not very much | A fair amount | A great deal | Not at all | Not at all | Don't know | Don't know | Don't know | Not at all | Not at all | Don't know | A fair amount | A fair amount | Not very much | A fair amount | Not at all | Not very much | Don't know | A fair amount | A great deal | Not very much | A fair amount | Not very much | Self-study in copywriting/SEO/content strategy | A fair amount | Freelance Copywriter | The role of content creation has grown in overall marketing. As has SEO. I've taken on more involvement in creating web/content strategy for clients in recent years. | Not very much | IT Administrator | I worked in IT ten years ago. Creating content was a part of my job, but a very small part. Half the time it was for technical communications instead of marketing-related, anyway. | |||
90 | 21/04/2011 02:42:12 | Female | 41-45 | United States (Midwest) | For-profit enterprise (corporation) | Self-employed/freelance | Accessibility, Community management, Content analysis, Content curation, Content development, Content management, Content sourcing, Creative direction, Digital marketing, Editorial strategy, Information architecture, Interface design, Interaction design, Project management, Search engine optimisation, Technical communication, User experience design, Web writing/editing | Not very much | Not very much | A fair amount | A great deal | A fair amount | A great deal | A fair amount | A great deal | A great deal | A great deal | A fair amount | Not very much | A fair amount | Not very much | A great deal | Not very much | A great deal | Not very much | A great deal | Not very much | Not very much | A fair amount | Not very much | A fair amount | A great deal | A fair amount | A fair amount | Not at all | A fair amount | A great deal | Not very much | A fair amount | A great deal | I have a BA in English/Technical Communication and an MA in English/Technical Communication (minor in Information Systems Design). | A great deal | Technical Communication Consultant | They've steadily deepened. Then, I was a consultant who did business analysis and project management on document management and content management projects. Now I'm in a corporate setting working on content strategy/content management projects. | A great deal | Business Analyst | Ten years ago I was with a document management software firm. I was fortunate that they gave me customer projects to manage on my own, and that gave me a lot of confidence while learning about customer management, project management, and our industry. My responsibilities/competencies have deepened since then. | ||
92 | 21/04/2011 03:41:02 | Female | 51-55 | United States (Northeast) | Self-employed/freelance | Self-employed/freelance | Content analysis, Content development, Content management, Digital marketing, Web writing/editing | Don't know | Not at all | A fair amount | Not very much | A fair amount | A great deal | Not very much | A great deal | A fair amount | Not very much | A fair amount | Not very much | A great deal | A fair amount | A fair amount | Not very much | A fair amount | Not very much | Not at all | Not very much | Not very much | Not very much | A fair amount | Not very much | Not very much | A fair amount | A fair amount | Not very much | Not very much | Not very much | Not very much | Not very much | A fair amount | English Literature, French language & literature. Despite being an airy-fairy liberal art ;-) my English major really is where I learned to find information, read and analyze it critically, imagine seeing things from a variety of points of view, and develop persuasive arguments from my analysis--that's pretty much what marketing and business communication in general is all about. | A fair amount | Freelance marketing/copy writing/web development | My responsibilities haven't changed much since I've been an underemployed work-from-home mom for more than 5 years, and helping my partner with another small business for longer than that. However, my responsibilities have changed from my corporate employment. My official titles were Marketing Manager and related things, but a lot of what I did was very similar to content strategy, but not restricted to the web. Finding and interpreting research, crafting persuasive copy from it, keeping track of what needed updating when and so on. As a freelancer I'm more of a jack of all trades but if I could specialize I would focus on content. | A fair amount | Marketing Communications Manager | Apparently I radiate harmlessness, since can *always* get past security, it's lucky I haven't used my powers for evil! My responsibilities and competencies have changed. I am much more knowledgeable in web technology and trends such as social media an open-source communities. I am responsible for entire (small) sites rather than handing off content to others for implementation. I am looking to transition more into nonprofit rather than commercial organizations. I'm no longer responsible for promoting a specific product or service, nor doing much with print or other offline media. | I'm interested in how different paths into CS match up to different sub-disciplines within CS - is doing CS in agencies very different from doing it in-house and that sort of thing. Where is a marketing background vs and advertising background vs an editorial background most useful? What kinds of organizations or gigs are the best fits for my skill set? Et cetera. | |
93 | 21/04/2011 04:54:48 | Male | 51-55 | United States (South) | Government agency | 1001-3000 employees | Accessibility, Content analysis, Content curation, Content development, Content management, Information architecture, Interaction design, Project management, Technical communication, User experience design, Web writing/editing, Usability assessment and evaluation | A great deal | Not very much | A fair amount | A great deal | Not at all | A great deal | A great deal | A great deal | A great deal | A fair amount | A fair amount | Not very much | Not at all | Not very much | Not very much | Not very much | A great deal | Not at all | A fair amount | A fair amount | A fair amount | A great deal | Not very much | A great deal | A great deal | A fair amount | A fair amount | Not very much | A great deal | A great deal | A great deal | A great deal | Not very much | Chemistry and Molecular Biology | A great deal | Publishing coordinator | The biggest change in my competencies in the last five years have been in the areas of accessibility, open-source software, and CSS. I've gone from barely being aware of what accessibility is to being an authority on it for not only my governmental agency but also others in my state and a few federal agencies. I've been teaching content creators how to use their software to create accessible information, forms, and Web applications. I've participated in the development of an open-source content management system, especially with regard to making it more accessible to use and more capable of being used to produce accessible content. I've redesigned the user interface for Word to better support the creation of accessible documents. And I've started learning advanced techniques in CSS (through and including CSS3) so I can quickly offer viable alternatives to the table-based Web-page formats my boss insists on having our designers churn out. (She does support accessibility, except when it interferes with her getting what she wants right away. But I digress.) | A great deal | Publishing coordinator | Yes, but my being allowed past security has more to do with 9/11 than with professional development. (Until then, we didn't have security. Now, we have not only a security guard in the lobby but three rubber traffic cones that you'd have to run over first if you wanted to drive into our building. Well, I guess that, unless your car or truck was really wide, you'd actually have to run over only one of them, but, still, they would make a terrorist think twice before trying that!) Still, I've developed quite a bit professionally. At that time, I was just starting out in Web development in earnest after 10–15 years in teaching and technical editing. Inspired mainly by Ginny Redish and Bill Horton, 10 years ago I was using content strategy to redevelop Web pages and applications while everyone around me was wondering why I was spending so much time with whiteboards, Post-Its with thumbnails of pages glued to them, huge sheets of newsprint, and colored strings to represent links between related content. Why wasn't I just cranking out the pages? Of course, I didn't call it content strategy until I read Kristina Halvorson's book last year, went through the motions of doing a content audit, and realized I was mostly going through the same steps I had taken on my own 10 years ago. In the meantime, I've also learned much more about usability assessment and user-centered design. And then, of course, accessibility, as mentioned above. | What, if anything, have you done to strengthen (or broaden) your professional background? What, if anything, have you done to strengthen your professional network? Especially in the last 5 years, I've been attending webinars regularly, going to conferences (UPA, SxSW), going to unconferences (DrupalCamp, AccessCamp), and joining professional groups online (Google groups, LinkedIn, and Twitter). When my employer won't pay for training, which is almost always, I've paid my own way, if I felt that particular event was essential to my professional development. And I've participated in chats and other online conversations as much as I can. | |
99 | 21/04/2011 14:44:47 | Female | 46-50 | United States (Northeast) | For-profit enterprise (corporation) | More than 3000 employees | Accessibility, Content analysis, Content development, Content management, Content sourcing, Editorial strategy, Information architecture, Localisation, Project management, Search engine optimisation, Technical communication, Web writing/editing | A fair amount | Not at all | A fair amount | A fair amount | A fair amount | A fair amount | A great deal | A great deal | A fair amount | A fair amount | A fair amount | A fair amount | A great deal | Not very much | A fair amount | Not at all | Not very much | Not at all | Not very much | Not at all | A fair amount | Not very much | Not very much | Not very much | A fair amount | A fair amount | Not at all | A fair amount | A fair amount | A fair amount | Not very much | Not very much | A fair amount | Computer Science. | A great deal | Technical Writer | Not at all. | A great deal | Technical Communications Manager | More writing, less management now. | ||
100 | 21/04/2011 16:13:12 | Female | 21-25 | United States (Northeast) | Design, web agency/consultancy | 101-300 employees | Community management, Content analysis, Content curation, Content development, Content management, Content sourcing, Editorial strategy, Information architecture, Search engine optimisation, Web writing/editing | Not at all | Not at all | Not very much | A fair amount | A fair amount | A great deal | A fair amount | A fair amount | A fair amount | A fair amount | A fair amount | Not very much | Not very much | Not at all | A great deal | Not at all | A fair amount | Not at all | Not at all | Not at all | Not at all | A fair amount | Not very much | Not at all | Not at all | A great deal | Not at all | Not very much | Not very much | A fair amount | Not very much | A fair amount | Not very much | BA in Anthropology and Middle East Studies | A fair amount | Journalist | I was a reporter at a regional newspaper. I was on the ground writing and researching. Now, I'm much more involved with high-level strategic planning, though I still do some web writing from time to time. I'm much more involved with the web, so social media and internet literacy play a larger role in my job. | Wasn't working | NA | |||
101 | 21/04/2011 16:14:11 | Male | 41-45 | United States (Northeast) | Design, web agency/consultancy | 301-800 employees | Content analysis, Content management, Creative direction, Digital marketing, Editorial strategy, Information architecture, Interface design, Interaction design, Project management, Search engine optimisation, User experience design, Web writing/editing, Social Media, Data modeling and database design, Web scripting and programming, knowledge management, market research | Not very much | A great deal | A great deal | A great deal | A great deal | A fair amount | A fair amount | A great deal | A fair amount | A fair amount | A fair amount | A great deal | A fair amount | A great deal | A great deal | A fair amount | A fair amount | A fair amount | A great deal | A fair amount | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | Not very much | Not very much | A fair amount | A fair amount | Not very much | A great deal | Not very much | English Literature, City and Regional Planning | A great deal | Webmaster | On the one hand, the breadth of my day-to-day work has narrowed and I have much more time to spend on creating specific content strategy deliverables such as workflows, taxonomies, content inventories, etc.; On the other hand, as a consultant, I am much less "in the trenches" and much more involved with higher level staff and executives, providing guidance and recommendations. I suspect this has happened because the value of content strategy is being recognized more widely. | A great deal | Digital Strategist | The big change is that now my work involves close collaboration with others in UX or IA rather than IT and engineering. | Who relies on the work you do? It would be valuable to see what the roles are that depend on content strategists. What is the final form your work product or deliverables take? It would be good to know if there are typical expectations of how content strategists are being asked to deliver the results of their research. | |
102 | 21/04/2011 16:34:53 | Female | 36-40 | United States (Midwest) | Design, web agency/consultancy | 26-50 employees | Accessibility, Content analysis, Content curation, Content development, Content management, Digital marketing, Editorial strategy, Information architecture, Interface design, Interaction design, Search engine optimisation, User experience design, Web writing/editing, taxonomy | Not very much | Not at all | A great deal | A fair amount | A great deal | A great deal | Not very much | Not very much | Not very much | Don't know | Not very much | A great deal | Not at all | Not at all | Not at all | Not very much | A fair amount | Not very much | Not at all | A great deal | Not very much | A fair amount | A great deal | Not at all | Not very much | A fair amount | A great deal | Not very much | Not very much | A fair amount | A fair amount | A great deal | A great deal | Library Science, Archives Management | Not very much | Archivist, Records Manager | I switched careers, and although I still provide services pertaining to the organization of information (now more digital than paper), I am now fully involved in web consulting and strategy services. Therefore I know much more about SEO, SEM, Social Media, IA, web usability and am in more of an advisory position rather than an assistant position. | Not at all | Archivist, grad student | See above. I was fully immersed in library, archival and history graduate studies and served as a pt archivist at Harvard Medical School. The closest I got to website work was learning how to encode finding aids in EAD online to describe paper-based archival collections. | Where do you see yourself in 5 years? Because the landscape of the web is changing rapidly and I'd love to see what people think they will be doing related to content strategy in the future. | |
103 | 21/04/2011 16:46:05 | Male | 21-25 | United States (Midwest) | Startup | 11-25 employees | Community management, Content analysis, Content curation, Content development, Content management, Creative direction, Digital marketing, Editorial strategy, Web writing/editing | Not very much | Not very much | A great deal | A great deal | Not at all | A great deal | A great deal | A great deal | Not very much | Not very much | A great deal | Not very much | Not at all | Not at all | A great deal | Not at all | Not at all | Not very much | Not at all | Not at all | Not very much | A great deal | Not very much | A great deal | A great deal | Not very much | A great deal | Not very much | A fair amount | A fair amount | A fair amount | A fair amount | A fair amount | English, Rhetoric Studies | Wasn't working | Wasn't working | ||||||
104 | 21/04/2011 17:23:21 | Female | 31-35 | United States (Midwest) | Design, web agency/consultancy | More than 3000 employees | Community management, Content analysis, Content curation, Content development, Content management, Content sourcing, Editorial strategy, Information architecture, Localisation, Project management, Search engine optimisation, Technical communication, User experience design, Web writing/editing | Not very much | Not at all | A fair amount | A fair amount | A fair amount | A fair amount | A great deal | A fair amount | A great deal | A great deal | A great deal | A great deal | A fair amount | Not at all | A fair amount | Not very much | A fair amount | Not at all | A great deal | Not very much | A fair amount | A great deal | A fair amount | A great deal | Not very much | A great deal | Not very much | Not at all | Not very much | Not very much | Not at all | A great deal | A fair amount | I'm not sure I totally understand this question, but my undergraduate degree is in business management. | A great deal | editorial manager | I was just cutting my teeth on managing an online repository of support information. Suddenly, this was about harnessing organizational knowledge and turning into something customers can find and consume wherever they are in their experience with the company. Now I deal with the technologies that enable the creation, management, and delivery of the content, social media, and new platforms, all on top of all the strategy and experience considerations. | A fair amount | Editor | I managed print publications for an industry association. They were just navigating the scary "print is dead" waters and exploring a web portal...for small and medium print shops. My contributions mainly centered around editing, development and management of editorial calendars, and production management. There's way more than that now. | What is your current title? How long in your current position? How many hours a week do you typically work? What is your salary range? What opportunities for growth do you see? | |
105 | 21/04/2011 18:52:47 | Female | 51-55 | United States (West) | Other | 101-300 employees | Content analysis, Content curation, Content development, Editorial strategy, Information architecture, Web writing/editing | Not at all | Not at all | Not at all | Not at all | Not at all | Not very much | Not very much | A great deal | A great deal | A great deal | A fair amount | Not at all | A great deal | Not at all | Not very much | Not at all | Not at all | Not at all | Not at all | Not at all | Not at all | Not at all | Not at all | Not at all | Not at all | Not at all | Not at all | Not at all | Not at all | Not at all | Not at all | Not at all | A fair amount | journalism | A fair amount | consultant, biotech PR | I used to do much more original work. Now I'm an aggregator. However, my expertise in my content area - medicine - has continued to grow. | A great deal | public information rep, large medical research institution | I'm going backwards | will aggregation end up ruining content altogether? How can we sustainably provide original content, e.g., pay writers? | |
106 | 21/04/2011 20:15:31 | Male | 31-35 | United States (Northeast) | Self-employed/freelance | Self-employed/freelance | Content analysis, Content curation, Content development, Content management, Digital marketing, Editorial strategy, Interface design, User experience design, Web writing/editing | Not very much | Not at all | Not very much | Not very much | A fair amount | A great deal | A fair amount | A fair amount | A great deal | Not very much | A fair amount | A great deal | Not very much | Not at all | A great deal | Not at all | A fair amount | Not at all | A great deal | A fair amount | Not at all | A fair amount | A fair amount | Not at all | Not at all | A fair amount | Not very much | Not very much | Not very much | A fair amount | A fair amount | A great deal | Not at all | Literature | A fair amount | Sr. Content Strategist | More "management consulting," more tech. | Not very much | Content Strategist | Much less writing and editing, much more templates, taxonomy, wireframing, etc., etc. | ||
107 | 21/04/2011 20:38:21 | Female | 36-40 | United States (Midwest) | Design, web agency/consultancy | 11-25 employees | Content analysis, Content curation, Content development, Content sourcing, Editorial strategy, Web writing/editing, workflow and governance | Not at all | Not at all | Not very much | A fair amount | A fair amount | A great deal | A fair amount | A fair amount | A fair amount | A fair amount | A great deal | A great deal | A fair amount | Not at all | A fair amount | Not at all | A great deal | A fair amount | Not at all | Not at all | Not very much | Not at all | A great deal | Not very much | Not very much | Not very much | Not very much | Not at all | A great deal | A fair amount | A great deal | Not very much | public and non-profit administration/management | A fair amount | corporate communications manager | A fair amount | public relations account executive | |||||
108 | 21/04/2011 20:38:41 | Male | 26-30 | United States (Midwest) | Self-employed/freelance | Self-employed/freelance | Accessibility, Interface design, Interaction design, Project management, Search engine optimisation, User experience design, front-end development | A fair amount | A fair amount | A great deal | Not very much | Not very much | Not very much | Not very much | Not very much | Not very much | Not very much | A fair amount | A fair amount | Not very much | A great deal | Not very much | A great deal | Not very much | A fair amount | Not very much | A fair amount | A great deal | A fair amount | A great deal | A fair amount | Not very much | A fair amount | Not very much | Not at all | Not very much | Not very much | A fair amount | A fair amount | Not very much | Biology | Not very much | Botanist | Wasn't working | |||||
109 | 21/04/2011 20:39:03 | Female | 36-40 | United States (Northeast) | Design, web agency/consultancy | 2-10 employees | Accessibility, Content analysis, Content development, Content management, Content sourcing, Information architecture, Interaction design, Search engine optimisation, User experience design, Web writing/editing | Not very much | Not very much | A great deal | Not very much | Not very much | Not very much | Not very much | A fair amount | Not very much | Not at all | A fair amount | A fair amount | Not very much | Not very much | Not very much | Not at all | A fair amount | Not very much | Not very much | Not very much | Not very much | Not very much | A fair amount | Not very much | Not very much | A fair amount | Not very much | Not at all | Not very much | Not very much | Not very much | A fair amount | Not very much | A fair amount | Design Editor | I have more control over the big picture now, working for a very small agency. | A fair amount | Web Designer | I don't do much markup now, but I'm expected to know some. I'm more about strategy and site building. | Where do you want to be in 5 years? | ||
110 | 21/04/2011 20:39:43 | Female | 51-55 | United States (Midwest) | Design, web agency/consultancy | Self-employed/freelance | Accessibility, Content analysis, Content curation, Content development, Content sourcing, Information architecture, Interface design, Localisation, Project management, Search engine optimisation, Technical communication, User experience design, Web writing/editing | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | A fair amount | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | Not very much | A great deal | A fair amount | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | A fair amount | A fair amount | A great deal | A great deal | A great deal | A great deal | A fair amount | Information architecture technical writing | A great deal | Web specialist | Took on several leadership roles in professional organizations. | A great deal | Webmaster | Again, additional roles of leadership. | ||
112 | 21/04/2011 20:42:20 | Female | 26-30 | United States (West) | Self-employed/freelance | Self-employed/freelance | Content analysis, Content curation, Content development, Content management, Digital marketing, Editorial strategy, Information architecture, Project management, Search engine optimisation, Technical communication, User experience design, Web writing/editing | Not at all | Not very much | Not very much | A great deal | A fair amount | A great deal | A great deal | A great deal | A great deal | A fair amount | A great deal | A fair amount | A great deal | Not very much | A fair amount | Not very much | Not very much | Not at all | Not very much | Not at all | Not at all | A fair amount | A great deal | A fair amount | Not very much | Not very much | A fair amount | Not at all | Not very much | Not very much | A fair amount | A fair amount | A great deal | English/writing | A fair amount | Sales Supervisor | I've moved from sales and customer service into marketing and content strategy. I still spend a lot of time analyzing users and determining what a customer needs, but now I create a lot more documentation and work almost exclusively with web content, rather than face-to-face interactions. | Wasn't working | ||||
113 | 21/04/2011 20:43:45 | Male | 31-35 | United States (Northeast) | Design, web agency/consultancy | 801-1000 employees | Accessibility, Community management, Content analysis, Content curation, Content development, Content management, Content sourcing, Creative direction, Editorial strategy, Information architecture, Interface design, Interaction design, Localisation, Project management, Technical communication, User experience design, Web writing/editing | Not very much | Not at all | A fair amount | A fair amount | A fair amount | A fair amount | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | A fair amount | Not very much | A fair amount | Not at all | A fair amount | Not at all | Not very much | A fair amount | Not very much | A fair amount | A fair amount | Not very much | Not very much | A great deal | A fair amount | Not at all | Not very much | Not very much | A fair amount | A fair amount | A great deal | I have a Masters of Science in Information from the University of Michigan. So, pretty much that, taught me some stuff. | A great deal | Information Architect | Five years ago I made wireframes. Now I still do that - but spend more time in meetings and more time with spreadsheets. Similar work, different level of wrestling it to the ground until it says "submit" | Not at all | Barista | Um, I was a shift manager at a Starbucks and worked in a Barnes & Noble bookstore 10 years ago. | What are your biggest complaints about the field of content strategy? What are you gonna do about them? | |
114 | 21/04/2011 20:44:01 | Male | 31-35 | United States (Midwest) | Design, web agency/consultancy | 11-25 employees | Content analysis, Content curation, Content development, Content management, Creative direction, Editorial strategy, Information architecture, Project management, User experience design, Web writing/editing | Not very much | Not at all | A fair amount | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | A fair amount | Not at all | Not at all | A great deal | Not at all | A great deal | Not at all | Not very much | Not very much | Not at all | A great deal | A fair amount | A great deal | A great deal | A great deal | A fair amount | Not at all | A fair amount | A fair amount | A fair amount | A fair amount | Not very much | Biology Education | A fair amount | Copywriter | Change in jobs, more focus on content on the Web | Not at all | Substitute teacher | No more kids. Now, I have clients. Oh. You were looking for "changes." | |||
115 | 21/04/2011 20:46:49 | Male | 46-50 | United States (West) | Design, web agency/consultancy | 11-25 employees | Content analysis, Content curation, Content development, Content management, Content sourcing, Creative direction, Digital marketing, Information architecture, Interface design, Interaction design, Project management, Search engine optimisation, User experience design, Web writing/editing | Not very much | Not very much | Not very much | A great deal | A fair amount | A fair amount | A great deal | A great deal | A great deal | A fair amount | A great deal | A great deal | A fair amount | Not at all | A fair amount | Not at all | Not very much | A fair amount | Not very much | A fair amount | Not at all | A fair amount | A fair amount | A fair amount | A fair amount | Not very much | A fair amount | Not at all | A fair amount | A fair amount | A fair amount | A fair amount | A fair amount | Bachelor in Business Administration-Marketing Major Continuing Education Certificate-Digital Marketing Strategy | Not very much | General Sales Manager | More focused on content strategy and user design. Still focused on marketing and clients. | Not very much | Account Manager | Less sales driven, more strategic, and content driven. | Considering yourself practicing Content Strategy, what is on your business card today. Mine is Senior Strategist. I'd like to know what other titles are. My guess is less than half have "Content Strategist" as their title. PS: I'd like to see a way to get the results, which would be a great way for you to collect contact information. | |
116 | 21/04/2011 20:47:09 | Female | 31-35 | United States (Northeast) | Startup | 11-25 employees | Accessibility, Community management, Content analysis, Content curation, Content development, Content management, Content sourcing, Creative direction, Digital marketing, Editorial strategy, Information architecture, Interface design, Project management, Search engine optimisation, Technical communication, Web writing/editing | Not very much | Not at all | Not very much | A great deal | Not very much | A fair amount | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | A fair amount | A great deal | Not at all | Not very much | A fair amount | Not at all | Not very much | A great deal | A great deal | A fair amount | A great deal | Not very much | A fair amount | Not very much | Not at all | Not at all | Not at all | Not very much | A great deal | A fair amount | Physics and English. Obviously, the English degree is more relevant. | A great deal | Creative Director | I've moved from being focused mostly on interface design and design management to focused more on content strategy and editorial needs. And I'm a business owner now, with a stake in the company, not only a hired hand. | A fair amount | Copywriter | Oh, so much. I was just out of college ten years ago. I could write a decent sentence, and knew how to show up on time, but that's about it. Now I run one company, contribute to another startup, have dozens of freelance engagements, and a respectful readership of people who actually give a damn about what I have to say. Fancy that! | ||
117 | 21/04/2011 20:48:08 | Female | 31-35 | United States (Northeast) | Self-employed/freelance | Self-employed/freelance | Content analysis, Content curation, Content development, Content management, Information architecture, Interface design, Project management, User experience design, Web writing/editing | Not at all | Not very much | A fair amount | Not very much | Not very much | A great deal | A fair amount | A great deal | A fair amount | A fair amount | A great deal | A great deal | A fair amount | A great deal | A fair amount | Not very much | Not very much | A great deal | Not at all | A great deal | A great deal | A fair amount | A great deal | Not at all | Not at all | A fair amount | Not at all | Not at all | Not very much | Not very much | A great deal | Not very much | A fair amount | I'm not sure what this question means. I have a BA; studied (and liked) writing, printmaking, photography, and what was then called "theory of new media." Har. | A fair amount | web creative director | Moving more toward systems of organization and planning for content and IA, away from visual design itself. | A fair amount | interactive designer | I was in the weeds with HTML tables ten years ago, mostly producing static, hand-coded pages or working with templates for ASP. No high-level thinking, but I was involved in a major redesign that started to change my line of thought about process and top-down approaches. | ||
118 | 21/04/2011 20:51:29 | Male | 26-30 | United States (South) | Other | 1001-3000 employees | Community management, Content curation, Content development, Content management, Creative direction, Digital marketing, Information architecture, Interface design, Interaction design, Project management, Technical communication, User experience design | A fair amount | A fair amount | A fair amount | Not very much | A fair amount | Not at all | Not very much | Not at all | Not very much | Not very much | Not at all | A great deal | Not very much | A great deal | Not at all | A great deal | Not very much | A fair amount | A fair amount | A fair amount | A great deal | Not very much | A great deal | Not very much | A fair amount | A fair amount | A fair amount | Not at all | A fair amount | A fair amount | A great deal | A fair amount | A fair amount | I acquired a BA in Philosophy. The modes of thought I learned help in my day-to-day UX work. | Not very much | Online Production Content Coordinator | My knowledge of UX and front-end development have skyrocketed in the past 5 years | Wasn't working | Student | |||
119 | 21/04/2011 20:54:49 | Male | 26-30 | United States (Midwest) | Self-employed/freelance | 2-10 employees | Accessibility, Community management, Content analysis, Content curation, Content development, Content management, Content sourcing, Creative direction, Editorial strategy, Information architecture, Interface design, Interaction design, Project management, User experience design, Web writing/editing | A great deal | Not very much | A great deal | A fair amount | Not very much | A great deal | A fair amount | A fair amount | A fair amount | A fair amount | A great deal | A fair amount | Not very much | A great deal | A fair amount | A fair amount | A fair amount | A fair amount | A fair amount | A great deal | A great deal | A fair amount | A great deal | A fair amount | A fair amount | A fair amount | A fair amount | Not very much | A fair amount | Not very much | A fair amount | Not very much | A fair amount | Political Science and Philosophy (particularly Logic and Philosophy of the Social Sciences) | Not very much | Research Assistant | While I had input on organizational strategy when working in a small organization and was more of an underling with interesting ideas. I now run my own small consultancy and am brought in as an outside expert, so while I have as much decision making power, my input has more clout with organizational leaders. | Wasn't working | Student | |||
120 | 21/04/2011 21:01:54 | Male | 26-30 | United States (Midwest) | Design, web agency/consultancy | 2-10 employees | Creative direction, Digital marketing, Interface design, Interaction design, Project management, Search engine optimisation, User experience design, Web writing/editing | Not very much | Not very much | Not very much | Not very much | Not very much | Not very much | Not very much | A great deal | Not at all | Not at all | A fair amount | A fair amount | A fair amount | Not very much | Not at all | Not very much | Not at all | A great deal | Not at all | A fair amount | A fair amount | A great deal | A great deal | Not very much | Not at all | Not at all | A fair amount | Not at all | A fair amount | A fair amount | A fair amount | Not very much | Not very much | Not very much | Product Manager | Not at all | Photographer | I was a student. | How would you characterize clients' knowledge of content strategy? | |||
121 | 21/04/2011 21:09:46 | Male | 36-40 | United States (Midwest) | For-profit enterprise (corporation) | More than 3000 employees | Content analysis, Content development, Content management, Editorial strategy, Information architecture, Project management, Search engine optimisation, Technical communication, Web writing/editing | Not very much | Not at all | A fair amount | A great deal | A fair amount | A great deal | A fair amount | A great deal | Don't know | Not very much | A fair amount | A great deal | A fair amount | Not very much | A fair amount | Not at all | A fair amount | Not at all | Not at all | Not at all | A fair amount | A great deal | Not very much | Not very much | A fair amount | A fair amount | A fair amount | Not at all | Not very much | Not at all | A fair amount | Not very much | Not very much | BA in History Masters degree in Journalism | Not very much | More analysis/recommendations to stakeholders on "content effectiveness". More discussions on how content fits into overall marketing strategies. More discussion/training on content types (outside of text) with stakeholders. | A fair amount | Managing Editor (trade magazine) | Completely changed. There really is no comparison since they are so divergent from what I was doing 10 years ago. At that point I was managing the editorial operations of a trade magazine, with the ultimate end-product a monthly printed magazine. Now it is providing direction and guidance to online content owners of a corporate website, maintaining and updating our Web content guidelines, editing copy, project management, analyzing reach and effectiveness of content on our site. | |||
122 | 21/04/2011 21:14:30 | Male | 31-35 | United States (Midwest) | Design, web agency/consultancy | 11-25 employees | Community management, Content analysis, Content curation, Content management, Digital marketing, Editorial strategy, Web writing/editing | Not at all | Not at all | Not very much | A great deal | A great deal | A fair amount | A great deal | A great deal | A great deal | A great deal | A fair amount | Not very much | A great deal | Not at all | A great deal | Not at all | A fair amount | Not very much | Don't know | Not at all | Not very much | A great deal | Not very much | Not at all | Not at all | Not very much | Not very much | Not at all | Not at all | Not very much | Not very much | A great deal | A fair amount | Communications in Electronic Media | A great deal | Senior Manager, Interactive Content | More strategy, less "throw it all against the wall and see what sticks." | A fair amount | Client Relations Manager | Less focus on the technology, more focus on the "why" of situations than the "how." | ||
123 | 21/04/2011 21:20:48 | Female | 31-35 | United States (West) | For-profit enterprise (corporation) | 26-50 employees | Community management, Content analysis, Content curation, Content development, Content management, Digital marketing, Interface design, Project management, Search engine optimisation, Technical communication, Web writing/editing | Not very much | Not very much | A great deal | A fair amount | A great deal | A fair amount | A great deal | A great deal | A fair amount | A fair amount | A fair amount | A fair amount | A fair amount | Not very much | A fair amount | Not very much | A fair amount | Not very much | Not very much | Not very much | Not very much | Not very much | Not very much | Not very much | Not very much | Not very much | Not very much | Not very much | Not very much | Not very much | A fair amount | Not very much | A fair amount | A fair amount | Not very much | |||||||
124 | 21/04/2011 21:26:43 | Female | 41-45 | United States (Northeast) | Design, web agency/consultancy | 11-25 employees | Content analysis, Content curation, Content development, Content management, Creative direction, Digital marketing, Editorial strategy, Project management, Web writing/editing | A fair amount | Not at all | Not very much | A fair amount | A fair amount | Not very much | Not very much | Not very much | A fair amount | Not at all | Not very much | Not very much | Not at all | Not very much | Not at all | Not very much | Not at all | Not very much | Not at all | Not at all | Not very much | Not very much | Not very much | A fair amount | Not very much | Not at all | Not very much | A fair amount | Not very much | Not at all | Not very much | Not very much | International Relations, Political Science, French, Italian, International Law, Project Management | A great deal | Marketing Consultant | Responsible for content strategy, where there was no acknowledgment of the need for it then. Now work from concept through execution on all projects and don't have to fight for the right to participate from the beginning, mold strategy and lobby for user testing. Social media is constant element demanding more time daily, where it wasn't part of my work day then. Networking is part of work when it used to be on personal time. Now have official acknowledgment for project management work, rather than it being ignored. Do direct user testing when that used to be done by services or contractors. Sigh. All is more integrated, blessedly, but help is hard to come by now. | A fair amount | Production Manager, WorldWidePrint Design | Handled production and influenced strategy with only some clients. Functions were more separated then. Responsible then for data management and organization. Art directed and oversaw production of elements. Managed brand elements worldwide. Organized photo shoots and performed press checks. Color and print resource. Work was 70%-80% print / 20%-30% digital, now it's 99.7% digital. | "What formal education, if any, do you think would be useful in developing strong content strategists?" because I think we need to think about how to help the formal education structure support and develop the field. | ||
126 | 21/04/2011 21:52:09 | Male | 46-50 | United States (Midwest) | Design, web agency/consultancy | 51-100 employees | Content analysis, Content curation, Content development, Editorial strategy, Web writing/editing | Not very much | Not very much | Not very much | A fair amount | A fair amount | A fair amount | A fair amount | A great deal | A fair amount | A fair amount | A fair amount | A fair amount | A fair amount | Not very much | A fair amount | Not very much | A fair amount | Not very much | Not very much | Not very much | Not very much | A fair amount | A fair amount | Not very much | Not very much | Not very much | Not very much | Not at all | A fair amount | A fair amount | Not very much | A fair amount | Not very much | BA English, minor Journalism | Not very much | Web Editor | Project, team work compared with journalism daily content creation | Not at all | Editor | Management, producer from guild drone | ||
127 | 21/04/2011 21:52:13 | Male | 51-55 | United States (South) | Self-employed/freelance | Self-employed/freelance | Content analysis, Content curation, Content development, Content management, Editorial strategy, Information architecture, Project management, User experience design | Not very much | Not very much | A fair amount | A fair amount | Not very much | A fair amount | A fair amount | A fair amount | A fair amount | A fair amount | A fair amount | A fair amount | A fair amount | A great deal | A great deal | A fair amount | A fair amount | Not very much | A fair amount | A great deal | Not very much | A great deal | A great deal | Not very much | Not very much | Not at all | Don't know | Not very much | Not very much | A fair amount | Not very much | Not very much | A great deal | A great deal | ||||||||
128 | 21/04/2011 22:10:39 | Male | 41-45 | United States (Northeast) | Design, web agency/consultancy | 2-10 employees | Content analysis, Content curation, Content development, Content management, Content sourcing, Creative direction, Digital marketing, Editorial strategy, Information architecture, Interface design, Project management, Technical communication, User experience design, Web writing/editing | A fair amount | A great deal | A fair amount | A fair amount | A great deal | A fair amount | A great deal | A great deal | A great deal | A fair amount | Not very much | A fair amount | A great deal | A great deal | A fair amount | A great deal | Not very much | A great deal | Not very much | Not very much | A great deal | A fair amount | A great deal | A fair amount | A great deal | A fair amount | Not very much | Not at all | Not at all | A fair amount | A great deal | A fair amount | Not very much | art english philosophy | A fair amount | Director of Technology Project or grumpy naysayingdickhead | Realization that change management is at the core of everything we do. | Not very much | Magic Pony - really | Less R & D more execution and meeting business goals | Would you rather have the pen or the paper? | |
129 | 21/04/2011 22:27:57 | Male | 26-30 | United States (South) | Non-profit | 101-300 employees | Content curation, Content management, Digital marketing, Information architecture, Project management, Search engine optimisation, Technical communication, User experience design | Not very much | Not very much | A fair amount | A fair amount | Not very much | A fair amount | A fair amount | A fair amount | A fair amount | Not very much | A fair amount | A fair amount | Not at all | A fair amount | Not very much | Not very much | Not very much | Not very much | Don't know | A fair amount | A great deal | A fair amount | Not very much | Not very much | Not very much | Not very much | Not very much | Not at all | Not at all | Not very much | Not very much | A fair amount | Not at all | A great deal | Owner | Spending most of my time on designing for brand experience and interface design, less on graphic design. | A great deal | Web Designer | ||||
131 | 22/04/2011 00:14:47 | Male | 31-35 | United States (Northeast) | Design, web agency/consultancy | 801-1000 employees | Content analysis, Content curation, Content development, Editorial strategy, Information architecture, Interaction design, User experience design, Web writing/editing | Not at all | Not at all | Not very much | Not very much | A great deal | A great deal | A great deal | A great deal | A great deal | A fair amount | A great deal | A fair amount | Not very much | Not at all | A fair amount | Not at all | A fair amount | Not at all | Not at all | Not at all | Not at all | A fair amount | A fair amount | A fair amount | Not very much | A great deal | Not at all | Not at all | Not very much | Not very much | A fair amount | A fair amount | Not very much | Uh... writing essays about Brian DePalma films. | A fair amount | Senior Web Copywriter | Not very much | Project Administrator | ||||
132 | 22/04/2011 03:28:30 | Female | 36-40 | United States (Northeast) | Government agency | 101-300 employees | Content analysis, Content curation, Content development, Content management, Creative direction, Digital marketing, Information architecture, Localisation, Project management, Search engine optimisation, User experience design | A fair amount | Not very much | A great deal | A fair amount | A fair amount | A fair amount | A fair amount | Not very much | Not very much | Not at all | A fair amount | A fair amount | Not at all | Not very much | Not very much | Not very much | A great deal | A fair amount | A fair amount | A fair amount | Not very much | A great deal | A fair amount | A fair amount | A fair amount | A great deal | A fair amount | Not very much | A great deal | A fair amount | A fair amount | A great deal | A great deal | A great deal | Web programs manager | No change apart from different organizational focus [government and transparency versus B2B marketing and messaging] | A fair amount | Web Production Specialist | more control over content and decision making authority | |||
133 | 22/04/2011 05:17:17 | Female | 31-35 | United States (Northeast) | Design, web agency/consultancy | 11-25 employees | Content analysis, Content curation, Content development, Content management, Content sourcing, Creative direction, Editorial strategy, Interface design, Project management, User experience design, Web writing/editing | Not at all | Not at all | Not at all | A great deal | A fair amount | A fair amount | A fair amount | A fair amount | A fair amount | A great deal | A fair amount | A fair amount | A fair amount | A fair amount | Not very much | A great deal | A great deal | A great deal | Not very much | Not very much | Not very much | Not at all | Don't know | A fair amount | A fair amount | A great deal | A fair amount | A great deal | i have an MA in English Lit and a law degree, yet I have no idea what this question means. | A great deal | partner | A great deal | ||||||||||
134 | 22/04/2011 05:24:04 | Female | 51-55 | United States (West) | For-profit enterprise (corporation) | More than 3000 employees | Community management, Content analysis, Content development, Content management, Creative direction, Digital marketing, Information architecture, Project management, Technical communication, User experience design | Not very much | Not at all | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | Not very much | A great deal | Not very much | A great deal | Not very much | A great deal | Not very much | Not very much | Not very much | Not very much | A great deal | A great deal | A great deal | Not very much | Not at all | A fair amount | A fair amount | Not very much | A fair amount | Not very much | Theatre | A great deal | Business Analyst | A fair amount | Marketing Representative | ||||
135 | 22/04/2011 06:30:32 | Male | 41-45 | United States (Midwest) | Design, web agency/consultancy | 11-25 employees | Content analysis, Content management, Information architecture, User experience design | Not very much | Not at all | A fair amount | A great deal | A great deal | A great deal | Not very much | Not very much | Not at all | Not at all | Not at all | A fair amount | Not at all | Not at all | Not at all | Not at all | Not very much | Not at all | A fair amount | Not at all | Not at all | A great deal | A great deal | Not very much | Not very much | A great deal | Not at all | Not at all | Not very much | A fair amount | A great deal | A fair amount | A great deal | Information Science | Not very much | Competitive Intelligence | Completely different area. | Not at all | Adjuster | Content strategy, in my professional experience, falls under the rubric of information architecture. I would add the question "is content strategy a subset or completely different discipline than info arch?" | ||
136 | 22/04/2011 12:24:55 | Female | 31-35 | United States (Northeast) | Design, web agency/consultancy | 301-800 employees | Content analysis, Content curation, Content development, Content management, Content sourcing, Creative direction, Editorial strategy, Information architecture, Search engine optimisation, User experience design, Web writing/editing | Not very much | Not at all | A fair amount | A fair amount | A fair amount | A great deal | A great deal | A fair amount | A great deal | A great deal | A great deal | A great deal | A fair amount | Not at all | A fair amount | Not at all | A great deal | A fair amount | A great deal | Not very much | Not at all | A great deal | A great deal | Not very much | Not very much | A great deal | A fair amount | Not very much | A fair amount | A fair amount | Not at all | A great deal | A fair amount | Library Science | A fair amount | Visual Resources Curator | My role often involves more guidance and consultation regarding organizational change management. | Not very much | Special Projects Coordinator | As a content strategist or related title, what is your salary range? | ||
137 | 22/04/2011 15:49:40 | Female | 41-45 | United States (Northeast) | Design, web agency/consultancy | 26-50 employees | Content management, Digital marketing, Information architecture, Project management | Not at all | Not at all | A fair amount | Not very much | A fair amount | A fair amount | Not very much | A fair amount | Not very much | Not very much | Not very much | A fair amount | A fair amount | Not at all | Not very much | Not at all | Not very much | Not at all | Not at all | Not at all | Not at all | Not very much | Not very much | Not very much | Not very much | Not very much | Not very much | Not at all | Not very much | Not very much | Not very much | Not at all | A fair amount | MA in Museum Studies; MA certificate in Information Design | A great deal | Senior Project Manager | Yes, more strategic, and more concerned with communications and editorial planning across channels. | Not very much | Exhibition Coordinator | I actually sort of do the same thing - except digitally, as opposed to in museum galleries. Crafting messages, collecting "artifacts", organizing everything, coordinating all the players - now, I just do it on the Web. | What are the key skills that you use in your job every day? | |
138 | 22/04/2011 16:05:07 | Male | Above 60 | United States (Midwest) | Design, web agency/consultancy | 11-25 employees | Community management, Content development, Digital marketing, Search engine optimisation | Not at all | Not at all | Not very much | A fair amount | Not very much | A fair amount | A fair amount | A fair amount | A fair amount | Not very much | Not at all | Not at all | A fair amount | Not at all | A fair amount | Not at all | Not very much | Not at all | Not at all | Not at all | Not at all | A great deal | Not at all | Not very much | Not at all | Not at all | A great deal | Not at all | Not at all | Not at all | Not at all | Not at all | Not at all | Public Policy | A great deal | Internet marketing strategy | More content development and developing strategies for content development & distribution. Five years ago I was focused on optimizing content for search engines and helping develop effective content. | A great deal | marketing director | 10 years ago I was marketing an internet startup business | What is the single most valuable skill you have acquired (or desire to acquire) to improve your effectiveness in your job today? I think this question is important as it reflects the fact that our skillset must continue to grow. It also implies that there are identifiable skills that need to be learned to be an effective content marketer. | |
139 | 22/04/2011 17:14:44 | Female | 36-40 | United States (Midwest) | Design, web agency/consultancy | 101-300 employees | Community management, Content analysis, Content curation, Content development, Content management, Content sourcing, Creative direction, Digital marketing, Editorial strategy, Information architecture, Search engine optimisation, Technical communication, Web writing/editing | Not at all | Not at all | A fair amount | A great deal | A fair amount | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | A fair amount | Not at all | A great deal | Not at all | A great deal | Not at all | Not very much | Not very much | Not at all | A great deal | Not very much | A fair amount | Not very much | A fair amount | Not very much | Not at all | Not at all | Not very much | Not very much | Not very much | A great deal | Technical Communications and Information Design | A great deal | Content Strategist | Less content production and management more upfront digital strategy and best practices. | A great deal | Content Strategist | I was just starting out as a content strategist during the first Dot Com boom at a large interactive agency. The discipline was still quite undefined but tied a lot closer to copywriting and production than long-range planning and organizational governance. | I would add, what about this industry do you like the most/least. | |
140 | 22/04/2011 17:16:04 | Female | 46-50 | United States (West) | For-profit enterprise (corporation) | More than 3000 employees | Content analysis, Content curation, Content development, Content management, Content sourcing, Editorial strategy, Information architecture, Project management, Search engine optimisation, Technical communication, Web writing/editing | Not at all | Not at all | A fair amount | Not at all | Not very much | A fair amount | A fair amount | A fair amount | A fair amount | A fair amount | A fair amount | A fair amount | Not at all | Not at all | Not at all | Not at all | Not at all | Not at all | A fair amount | Not very much | Not at all | A fair amount | Not at all | Not very much | Not at all | A fair amount | Not at all | Not very much | Not very much | Not very much | Not very much | Not at all | Not very much | B.S. Computer Science | A fair amount | Senior Technical Writer | Half documentation (actual writing) and half supporting the tools and processes used by other doc teams | Not very much | Documentation Manager | Full time support of the tools and processes used by other doc teams. | ||
141 | 22/04/2011 17:30:06 | Male | 36-40 | United States (West) | For-profit enterprise (corporation) | More than 3000 employees | Accessibility, Content analysis, Content curation, Content development, Content management, Web writing/editing | Not very much | Not at all | Not very much | Not very much | Not at all | A fair amount | Not very much | Not very much | Not very much | Not at all | A fair amount | Not very much | Not at all | Not at all | Not very much | Not at all | Not at all | Not at all | Not at all | Not at all | Not very much | A fair amount | Not very much | A great deal | Not at all | Not at all | Not at all | Not at all | Not at all | Not at all | Not at all | Not very much | Not very much | cultural anthropology and psychology | Not very much | grants coordinator | five years ago, I did html/web stuff as a personal hobby and used Microsoft Access to create a grant database for organizing grant applications for my non-profit employer. Today, I am fully immersed in CMS use and applying content strategy to content on the web. | Not at all | accounts receivable | Total career change. | I would ask, "What is the value of social media as a participant and as a professional?", because I think it is important to think about how we connect those two perspectives in our work. | |
144 | 22/04/2011 18:16:08 | Female | 31-35 | United States (South) | Design, web agency/consultancy | 11-25 employees | Content analysis, Content development, Editorial strategy, Information architecture, Web writing/editing | Not very much | Not at all | Not at all | A fair amount | A fair amount | A great deal | A great deal | A great deal | Not very much | Not very much | Not very much | A great deal | A great deal | Not at all | A great deal | Not at all | Don't know | Not very much | web designer | Wasn't working | ||||||||||||||||||||||
145 | 22/04/2011 19:17:48 | Male | 36-40 | United States (Midwest) | Design, web agency/consultancy | More than 3000 employees | Community management, Content analysis, Content curation, Content development, Content management, Content sourcing, Creative direction, Digital marketing, Editorial strategy, Project management, Search engine optimisation, Web writing/editing | Not at all | Not at all | Not very much | Not very much | Not very much | A fair amount | Not very much | A fair amount | Not at all | Not at all | Not at all | Not very much | A fair amount | Not at all | A fair amount | Not at all | Not at all | Not at all | Not at all | Not at all | Not at all | Not very much | Not at all | Not very much | Not at all | Not at all | Not at all | Not at all | Not at all | Not at all | Not at all | Not very much | A fair amount | I have a journalism degree and I believe there's value in that for this field. | A great deal | Executive Producer | Content Strategy is a new role and I was previously in roles that were more editorial in nature and involved content creation rather than strict CS. | Not very much | Writer/Editor | I now do very little writing and editing, but mostly direct what we are looking for in regard to content instead of the actual specifics of what is created. | ||
146 | 22/04/2011 19:42:45 | Female | 26-30 | United States (Northeast) | Startup | 26-50 employees | Accessibility, Content development, Content management, Content sourcing, Editorial strategy, Project management | A great deal | Not at all | Not at all | A fair amount | A fair amount | A great deal | A great deal | A great deal | A great deal | A great deal | Not very much | Not very much | Not very much | Not at all | A great deal | Not at all | Not at all | Not at all | Not at all | Not at all | A great deal | A great deal | Not very much | A great deal | A great deal | Not very much | Not very much | Not very much | A great deal | A great deal | Not very much | A great deal | Not very much | English, but now I'm going to get a degree in Instructional Technology. | A great deal | Assistant | Wasn't working | |||||
148 | 24/04/2011 01:06:11 | Female | 41-45 | United States (West) | For-profit enterprise (corporation) | 101-300 employees | Content analysis, Content development, Content management, Content sourcing, Editorial strategy, Web writing/editing | Not at all | Not at all | Not at all | Not at all | Not at all | Not very much | Not at all | A great deal | Not very much | Not very much | A great deal | A fair amount | A fair amount | Not at all | A great deal | Not at all | Not at all | Not at all | Not at all | Not at all | Not very much | Not at all | Not at all | Not at all | Not at all | Not at all | Not at all | Not at all | Not very much | Not at all | Not very much | Not very much | A fair amount | Russian language & literature; other language & linguistic studies | A great deal | Managing Editor | Career path hasn't been directly vertical, so I can't really answer this question. | A great deal | Web Manager/Editor | See previous answer | ||
149 | 24/04/2011 03:50:09 | Female | 36-40 | United States (West) | Non-profit | 101-300 employees | Accessibility, Content analysis, Content curation, Content development, Content management, Content sourcing, Digital marketing, Information architecture, Interface design, Interaction design, Search engine optimisation, Technical communication, User experience design, Web writing/editing | A great deal | A great deal | A great deal | Not very much | Not very much | A great deal | A great deal | A fair amount | A fair amount | A fair amount | Not very much | A great deal | Not very much | A great deal | Not very much | A great deal | Not very much | A fair amount | A great deal | A great deal | A great deal | A great deal | A great deal | A fair amount | Not very much | A great deal | A great deal | A fair amount | A great deal | A great deal | Not very much | Not very much | Biology | A fair amount | Web Technician | more meetings, more coordinating, more work, more editing | A fair amount | IR/PA/Tech Librarian | ||||
153 | 26/04/2011 21:50:14 | Female | 41-45 | United States (Northeast) | Design, web agency/consultancy | 301-800 employees | Content analysis, Content curation, Content development, Content management, Content sourcing, Editorial strategy, Web writing/editing | Not at all | Not at all | A fair amount | A fair amount | A fair amount | A great deal | A great deal | A fair amount | A great deal | A great deal | A fair amount | Not very much | A great deal | Not at all | A great deal | Not at all | A fair amount | Not at all | Not at all | Not very much | Not at all | A fair amount | Not very much | Not very much | Not very much | A great deal | Not very much | Not at all | Not very much | Not very much | Not at all | A fair amount | Not very much | Biology, journalism | A fair amount | Deputy Editor | I changed from publishing to marketing, from being an editor to being a "content strategist" and "content developer" | A fair amount | Senior Editor | I switched from print to digital editorial 10 years ago | What background knowledge is useful for a content strategist? What skills are necessary? What types of people make the best content strategists? | |
154 | 27/04/2011 16:23:07 | Female | 41-45 | United States (Northeast) | School, college, university | 1001-3000 employees | Content analysis, Content curation, Content development, Editorial strategy, Project management, Search engine optimisation, Web writing/editing | Not at all | Not at all | Not at all | Not very much | Not at all | A great deal | A fair amount | A great deal | A great deal | A great deal | Not very much | A great deal | Not at all | A fair amount | Not at all | Not very much | Not at all | Not at all | Not at all | Not at all | A fair amount | Not at all | A fair amount | A fair amount | A fair amount | Not very much | Not at all | Not at all | Not very much | A fair amount | A fair amount | A fair amount | I have two bachelor's degrees--one in English literature and one in art. | A fair amount | Freelance writer | A fair amount | Freelance writer | Does your current title include "content strategy"? | ||||
155 | 27/04/2011 16:58:21 | Female | 41-45 | United States (South) | Design, web agency/consultancy | Self-employed/freelance | Content analysis, Content development, Content sourcing, Creative direction, Editorial strategy, Project management, Web writing/editing | Not very much | Not at all | Not very much | A great deal | A fair amount | Not very much | A fair amount | A great deal | A great deal | Not very much | Not very much | A fair amount | A great deal | Not at all | A fair amount | Not very much | Not very much | Not at all | Not very much | Not at all | Not at all | A fair amount | Not at all | Not very much | Not very much | Not very much | Not very much | Not very much | Not very much | Not very much | Not very much | A fair amount | Editorial journalism | A great deal | marketing director | I find myself working increasingly independently, yet I continue to drive content strategy from "behind the scenes" as I work with various, overworked marketing teams within large corporations. Most meetings are weekly updates/regroup sessions. Also, much more client-specific industry research involved in my day-to-day work, as more organizations are interested in thought leadership-oriented content and they're demanding fresh ideas for developing, managing and distributing that content. | Not very much | Staff reporter | In a small sense my competencies remain very similar, in that as a reporter 10 years ago, I observed, listened, asked questions and retold stories. Now, as a freelance business writer, I observe, listen and ask questions to help clients strategically reposition their stories. Listening and asking the right questions remains as critical as ever. Now, however, every possible angle/sensitivity must be at least considered and collaboration is essential to success. | |||
156 | 27/04/2011 18:08:39 | Female | 41-45 | United States (Northeast) | Design, web agency/consultancy | 101-300 employees | Accessibility, Community management, Content analysis, Content curation, Content development, Content management, Content sourcing, Creative direction, Digital marketing, Editorial strategy, Information architecture, Interface design, Interaction design, Localisation, Project management, Search engine optimisation, Technical communication, User experience design, Web writing/editing, web production | A great deal | Not at all | A great deal | A great deal | A great deal | A great deal | A fair amount | A fair amount | A fair amount | A fair amount | A great deal | A great deal | Not very much | A fair amount | Not at all | A great deal | Not very much | A fair amount | Not very much | Not very much | A fair amount | A fair amount | A great deal | Not very much | A fair amount | A fair amount | Not very much | A great deal | A great deal | A fair amount | A great deal | Not at all | philosophy, economics, cross cultural studies, foreign languages, conflict resolution. This may sound odd, but cross cultural studies applies heavily. The online communities are cultures/sub-cultures in themselves. People often forget this and assume online interaction reflects the off-line culture we occupy when we're not online. | A fair amount | Content Strategist | I'm currently a Business Analyst, but find myself still entrenched in content strategy and user analysis. | Not very much | Web Producer | Rather than becoming a web developer/programmer, I focused on soft skills such as working as a customer liaison, BA, IA and content strategist. | |||
157 | 27/04/2011 18:25:30 | Female | 56-60 | United States (West) | For-profit enterprise (corporation) | 1001-3000 employees | Content analysis, Content development, Content management, Editorial strategy, Information architecture, Interface design, Project management, Technical communication, User experience design, Web writing/editing | A great deal | A fair amount | A great deal | A fair amount | Not at all | A fair amount | A great deal | A great deal | A great deal | A great deal | Not very much | A fair amount | Not very much | A fair amount | A great deal | A fair amount | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | A great deal | Not very much | A fair amount | A fair amount | Not at all | Not at all | A great deal | A fair amount | Not at all | A fair amount | A great deal | Earned a masters in Tech Comm, for which a semester of internship was required. This was by far the most valuable of my graduate level knowledge gained. This internship turned into my first full time job as a tech writer. | A great deal | Sr. Manager, Tech Pubs | The job role hasn't changed much, but the scale and scope of our deliverables has grown tremendously. Strategic planning for delivery of information to a global user group is now paramount in everything we do. We have incorporated online and remote access for our users, and are working on developing a field service portal with focused communities, a technical issues collaboration forum, links to resources and systems - basically a 1-stop shopping venue for our field service engineers. | A great deal | Manager, Information Products | Have far more autonomy in determining what information is delivered where, when, and how. Based on early successes and leading edge systems and processes, my team has achieved a great deal of trust from our company and our users to continue to build on what we started > 10 years ago: moving all documentation from paper, book-based format to topic-based information online and downloadable to the laptop. | This survey did a nice job at forcing some reflection on what we did 5 and 10 years ago. I'd ask a question about future job roles. | |
158 | 27/04/2011 21:44:24 | Female | 31-35 | United States (West) | For-profit enterprise (corporation) | More than 3000 employees | Accessibility, Community management, Content analysis, Content curation, Content development, Content management, Content sourcing, Localisation, Project management, Search engine optimisation, Technical communication, Web writing/editing | Not very much | Not at all | A fair amount | A great deal | A great deal | A fair amount | A fair amount | A fair amount | A great deal | A great deal | A great deal | A great deal | Not very much | A fair amount | Not at all | Not very much | Not at all | Not very much | Not at all | Not very much | Not very much | Not very much | A great deal | A great deal | Not very much | Not very much | A great deal | Not at all | Not at all | Not at all | A fair amount | Not very much | A fair amount | Not very much |