Social Content Stack

	A	B	C
1	Layer	Detail	Who
2	Commission	Pay for content to be made	Brands and media / content companies; Guardian, Hearst, BBC etc etc)
3
4	Create	Make content	Agencies, production companies, media companies, brands (OK, ok it's mostly just Redbull Media House)
5
6	Crowdsource	Platform for generating crowdsoucred content	http://en.eyeka.com/ http://www.bazaarvoice.co.uk/
7
8	Optimise	Enhancing content so that it can be more easily seen, found and shared in social channels	http://weareytm.com/
9
10	Hosting: Public	Public and free content hosting	Youtube, Vimeo, Flickr, Picassa, Google docs, Facebook etc etc etc ad nauseum
11	Hosting: Private	Private and paid content hosting	http://www.brightcove.com http://www.akamai.com/
12
13	Moderation	Enable and or manage the moderation of content submissions	http://tempero.co.uk/
14
15	Distribute (Put content in front of an audience)
16	Distribute: Syndicate (Paid)	Send content to other platforms: paid or revenue share	http://www.outbrain.com/
17	Distribute: Aggregate: Commercial	Aggregators of multiple content sources for brands	http://percolate.com/
18	Distribute: Aggregate: Personal	Aggregators of multiple content sources for brands	http://www.postano.com/ and 20 others: http://mashable.com/2007/07/17/social-network-aggregators/
19	Distribute: Owned platforms	Put content onto social platforms owned or operated by the content owner (social CMS)	https://www.thismoment.com/ http://www.wildfireapp.com/ http://www.buddymedia.com/
20	Distribute: Earned	Distribute to communites and influencers	Agencies, http://www.buzzstream.com/social-media
21
22	Marketing (Bring an audience to the content)
23	Marketing: Paid	Paying to bring an audience to the content (aka advertising)	Media properties
24	Marketing: Owned	Using your own media to atract an ahudience	Email, crm, website, brand presence on social properties
25	Marketing: Earned	Tell communities and influencers that the content exists and point them at it	Agencies, http://www.peerindex.com/ http://kred.com/ http://klout.com/home
26
27	Monetise: advertising	Sell or collect advertising revenues	http://rightster.com/
28	Monetise: subscriptions	Sell or collect subscriptions to see content	http://screenlibrary.com/
29
30	Measure	Track and report: audience behaviour and demographics: who saw what	https://bitly.com/http://totally.awe.sm/
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100