Measuring Growth

	B	C	D	E	F	G	H
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3		Period 0	Period 1	Period 2	Period 3	Period 4	Period 5
4	Paid New Users	0	50	50	50	50	50
5	Non-Paid New Users	100	150	250	350	750	1450
6	Total New Users	100	200	300	400	800	1500
7	Growth (k-factor)		1.50	1.25	1.17	1.88	1.81
8
9	Cumulative Total Users	100	300	600	1000	1800	3300
10	Cumulative Paid Users	0	50	100	150	200	250
11	Cumulative Non-Paid Users	100	250	500	850	1600	3050
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