Snapchat Valuation - Twitter

	B	C	D	E
1
2
3		Twitter (June 30, 2013)	Twitter (September 30, 2013)	Snapchat
4	MAUs - US	49,000,000	53,000,000	26,000,000
5	MAUs - International	169,000,000	179,000,000	87,811,321
6	MAUs - Total	218,000,000	232,000,000	113,811,321
7	DAUs - Total	100,000,000	106,422,018	52,207,028
8	DAU / MAU	46%	46%	46%
9	Quarterly Advertising Impressions	150,899,000,000	158,759,000,000	36,000,000,000
10	Daily Advertising Impressions	1,676,655,556	1,763,988,889	400,000,000
11	Advertising Impressions per DAU	17	17	8
12
13	eCPM - US	$2.17	$2.58	$2.58
14	eCPM - International	$0.30	$0.36	$0.36
15	eCPM - Average	$0.80	$0.97	$0.97
16
17	Revenue (Quarterly)	$120,972.00	$153,437,000.00	$34,920,000.00
18	Revenue (Yearly)	$483,888.00	$613,748,000.00	$139,680,000.00
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100