Game Launch

	B	C	E	F	G	H	I	J	K	L	M	N	O	P	Q	R	S	T	U	V	W
1
2	Assumptions:			Marketing Costs
3	DNU (After Global Launch)	30000		Soft Launch CPI	2.5
4	Prototyping Phase (months)	3		Soft Launch Volume	10000
5	Timeline to Feature Complete (months)	9		US Burst CPI	3
6	Soft Launch (Months)	3		US Burst Volume	100000
7	"Fully Loaded" Cost, Founders	$10,000		US Steady State CPI	1.5
8	DAU / DNU	15		Steady State DNU Paid / Total	25.00%
9	ARPDAU (Less Platform Fee)	$0.10
10
11
12
13
14
15	Expenses		Months			Full Development									Soft Launch			Global Launch
16	Employees		1	2	3	4	5	6	7	8	9	10	11	12	13	14	15	16	17	18	19
17		Backend 1	$0	$0	$0	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000
18		Client 1	$0	$0	$0	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000
19		Art 1	$0	$0	$0	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000
20		CEO	$0	$0	$0	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000
21		Backend 2				$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000
22		Client 2				$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000
23		UA Manager										$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000	$10,000
24	Marketing
25		Soft Launch													$25,000	$25,000	$25,000	$0	$0	$0	$0
26		US Burst													$0	$0	$0	$300,000	$0	$0	$0
27		Steady State																$337,500	$337,500	$337,500	$337,500
28	Total Expenses		$0	$0	$0	$60,000	$60,000	$60,000	$60,000	$60,000	$60,000	$70,000	$70,000	$70,000	$95,000	$95,000	$95,000	$707,500	$407,500	$407,500	$407,500
29
30
31	Revenue
32		In-game Purchases																$1,500,000	$1,350,000	$1,350,000	$1,350,000
33	Total Revenue																	$1,500,000	$1,350,000	$1,350,000	$1,350,000
34
35	Profit / Loss		0	0	0	(60,000)	(60,000)	(60,000)	(60,000)	(60,000)	(60,000)	(70,000)	(70,000)	(70,000)	(95,000)	(95,000)	(95,000)	792,500	942,500	942,500	942,500
36	Cumulative Profit / Loss		0	0	0	(60,000)	(120,000)	(180,000)	(240,000)	(300,000)	(360,000)	(430,000)	(500,000)	(570,000)	(665,000)	(760,000)	(855,000)	(62,500)	880,000	1,822,500	2,765,000
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100