| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | |
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1 | Research Towers | |||||||||||||||||||
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3 | Name ___________Stefanie Paz_________________ | Topic _______________________________________________________ | Marketing Medical Supplies | |||||||||||||||||
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5 | House South | EQ ___What is most important when marketing medical supplies?______________ | ||||||||||||||||||
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7 | Marketing plans and the company | Getting to know your TA/client | Background knowledge (products) | Background Knowledge (marketing) | Skills and Misc. | |||||||||||||||
8 | #1 Encyclopedia.com- marketing | #13d- market Research Tactics | #29 Oxygen therapy intro from Oxygen Concentrator Inc. | #1 Encyclopedia.com- marketing | #2 Accounting- US Labor Bearau | |||||||||||||||
9 | #7 Crash course in Marketing and Planning | #16 How to sell to and identify your target audience | # 32 Mayo Clinic- Sleep Apnea | #4 Marketing on a day-to-day basis (blurb) | #3 Accounting as a major- CSULB | |||||||||||||||
10 | #10 Brand management | #19b How to gauge consumer behavior and apply to buisness | #34 History of Wheelchairs | #5 US Labor Dept- Marketingand Advertising Job Summary | #11 Article about different advertising jobs | |||||||||||||||
11 | #13a Textbook intro | #21 Endless list of bias that can occur in surveys | #35 Traveling w/ a wheelchair | #6 UCSC Asst. Professor of Clinical Marketing Article- intro to marketing | #12 First Interview- Andrea Haupert | |||||||||||||||
12 | #14 Argument/persuassive article in favor of advertising | #22 Implicit bias (race focused) article | #36 Journalist's temporary life in a wheelchair in London | #8 Careers in Marketing- University of Notre Dame | #19a (textbook) Marketing Environment | |||||||||||||||
13 | #15 Favorite article on marketing and planning | #23 Herd mentality- comparing to nature | #37a Sleep to Save your Life- Chapter 6- Sleep Apnea Intro/ Health problems | #9 About.com- Jobs in different branches of marketing | #20 Second interview- Sherry Yuasa | |||||||||||||||
14 | #13c Business Portfolio usage for marketing | #24 Excerpt from "Wisdom of Crowds" | #37b Sleep to Save Your Life- Chapter 7- Sleep Apnea Benefits and Treatment | #13a (textbook) Marketing Intro | 39- Public speaking for an ELL | |||||||||||||||
15 | #27 MAP Policy of Phillips Respironics | #19c How to target the Right Consumers | #40 Intro to crutches and proper usage | #13b Intro and marketing Philosophies | #43 The Marketing Rule of Seven | |||||||||||||||
16 | # 28 Supply Companies | #19d Getting the consumers hooked | #17 How to market a service, along with a plan | #49 How to be Charming | ||||||||||||||||
17 | #30 Medicare DME Payment policy | #25 Social Psychology handout (w/ milligram's shock article) | #53 Social responsibilities of marketing and ethics | #50 inc.com- CRM | ||||||||||||||||
18 | #31 Third Interview- Susan Esquivel | #26 Idiot's Guide- Situationalism | #54 inc.com- business relationships | |||||||||||||||||
19 | #42 Marketing Medical supplies- basics | #33a Stats- Chapter 6- Null/Alt. Hypothesis and chi-Squared test | #55 108 tips for effective presentations | |||||||||||||||||
20 | #44 Excerpt of marketing trends around the world | #33b Stats- Chapter 3- Basics; Calculate the averages | ||||||||||||||||||
21 | #46 Academic paper on findings of elderly market | #38 Chernandez in Edwards | ||||||||||||||||||
22 | #47 Fourth Interview- Maria Bonus | #41 Article arguing about the potential market of seniors | ||||||||||||||||||
23 | #48 Obama's cuts to Medicare and Medical and what they mean. | #42 Marketing Medical Devices | ||||||||||||||||||
24 | #52 businessballs- basics of business networking | #45 Summary about the consumer behavior of the elderly market | ||||||||||||||||||
25 | #56- NY Times Economix Blog- Investing in workers | # 51 Today/msnbc- baby boomers retiring | ||||||||||||||||||
26 | # 56 how to talk to the elderly- caring.com | |||||||||||||||||||
27 | # 57 Diagonostic approach to the confused elderly patient | |||||||||||||||||||