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Companies Ranked by Finance Value (Col E)TickerReward = Total Return since 3/24/00Risk = Lehman Panic Total Return (10/07-4/09)Finance Value = Reward - Risk (Col C + Col D)10-yr Total Return/yr5-yr Total Return/yrP/E5-yr BetaDividend YieldDividend GrowthBarron's 2013 rankBarron's 2012 rankS&P Credit Rating
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Wal-Mart StoresWMT4.4%20.4%24.8%6%11.5%160.292.4%23.9%265260AA
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McDonald'sMCD10.4%3.8%14.2%17.2%15.3%180.283.3%21%315194A
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SouthernSO13.8%-11%2.8%8.2%8%220.024.9%4.5%455455A
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Abbott LaboratoriesABT10.4%-10.2%0.2%10.3%13.1%200.662.3%10.3%19930A+
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Johnson & JohnsonJNJ10%-17%-7%9.8%15.2%210.522.8%14%200405AAA
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Coca-ColaKO6.6%-20.7%-14.1%8.5%16.1%210.262.8%7.6%205288AA-
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PepsiCoPEP9.5%-27.6%-18.1%8.3%12.9%200.322.7%11.4%274211A
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Borderline S&P 100 Hedge Stocks
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General MillsGIS11.2%-10.7%0.5%11.3%14%190.223%8.5%151177BBB+
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NextEra EnergyNEE14.5%-14.7%-0.2%14.2%17.6%180.433%6.9%489485A-
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Procter & GamblePG11.1%-31.2%-20.1%8.5%10.3%210.382.8%9.8%207275AA-
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Averagen = 1010.2%-11.9%-1.9%10.2%13.4%200.343%11.8%256278
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BENCHMARKS
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Goldbullion11.4%23.4%34.8%12%9.3%NA0.50%0%
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iShares 20+ year Treasury BondTLT6.4%26.4%32.8%6.3%2.5%34~02.9%-2.3%
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Vanguard Interm-Term Bond IndexVBIIX6.6%7.8%14.4%5.5%7%36~02.8%-3.5%
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Vanguard Wellesley IncomeVWINX7.9%-16%-8.1%7.4%12.5%140.572.9%-1.6%
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Berkshire HathawayBRK-A8.8%-27%-18.2%7.6%12.3%150.250%0%131431
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Vanguard Balanced IndexVBINX4.8%-28%-23.2%7%14.7%200.941.9%2.2%
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SPDR S&P Midcap 400MDY8.3%-44.6%-36.3%9.6%24.5%201.121.2%8.8%
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SPDR Dow Jones Industrial AveDIA5%-43.7%-38.7%7.5%17.5%1512.2%-0.8%
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Vanguard 500 IndexVFINX3.1%-46.5%-43.4%7.5%19.7%2011.8%5.6%
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SPDR S&P 500SPY3.1%-46.6%-43.5%7.5%19.7%2011.8%4.5%
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iShares S&P 100 IndexOEF1.7%-47.1%-45.4%5.5%17.7%150.942.1%4.8%
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Vanguard REIT IndexVGSIX11.5%-63.5%-52%8.6%25.7%371.273.6%4.1%
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BLS inflationcpi2.4%2.4%1.6%