cs ad expenditure dataset v1.1

	A	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q	R
1	U.S advertising expenditure in millions of U.S. dollars, not adjusted for inflation
2	For discussion of this data, see purplemotes.net, "historical U.S. advertising expenditure data", posted on Sept. 14, 2008
3	http://purplemotes.net/2008/09/14/us-advertising-expenditure-data/
4	These data are available as an Excel workbook at:
5	http://www.galbithink.org/cs-ad-dataset.xls
6
7	This is the CS Ad Expenditure Dataset, v. 1.15
8	Changes included in version 1.1:
9		Documented discrepancy between Cohen internet ad expenditure and other sources; see "internet" sheet
10		Improved/corrected pre-1935 category expenditure estimates
11	Changes included in version 1.11:
12		Added additional radio ad source, 1927-30
13	Changes included in version 1.12:
14		Added some advertising expenditure figures for 1900 to 1918.
15	Changes included in version 1.13:
16		Added national and local newspaper advertising expenditure, 1915-1938
17	Changes included in version 1.14:
18		Corrected 1911 grand total; added Service Annual Survey internet (online) advertising data
19	Changes included in version 1.15:
20		Modified title text to make clear that none of the dollar figures are adjusted for inflation
21
22
23	Contributions to improving this dataset are welcomed.
24	Douglas Galbi			http://purplemotes.net
25
26
27	For Yellow Pages (telephone directory) advertising from 1920 to 2007, see
28	http://purplemotes.net/2009/03/08/telephone-directory-advertising-data/
29
30	For U.S. magazine advertising, 1913-1929, see
31	http://purplemotes.net/2009/06/21/media-innovation-doesnt-change-shape-of-ad-spending-distribution/
32
33	For newspaper and periodical advertising, 1880 to 2007, see
34	http://purplemotes.net/2009/06/14/historic-patterns-of-paying-for-content/
35
36	Year	Grand Total	Newspapers	Other Periodicals	Magazines	Other	Miscellaneous	Direct Mail	Farm Publications	Business Papers	Billboards	Out of Home	Yellow Pages	Radio	Television	Broadcast TV	Cable	Internet
37	1900	450
38	1901	500
39	1902	575
40	1903	650
41	1904	750
42	1905	775
43	1906	800
44	1907	850
45	1908	925
46	1909	1,000
47	1910	1,000
48	1911	1,010
49	1912	1,030
50	1913	1,060
51	1914	1,100
52	1915	1,100
53	1916	1,240
54	1917	1,380
55	1918	1,240
56	1919	1,930	567	155		1,208								0	0	0	0	0
57	1920	2,480	670	155		1,655								0	0	0	0	0
58	1921	1,930	792	155		982								0	0	0	0	0
59	1922	2,200	836	182		1,182								0	0	0	0	0
60	1923	2,400	882	213		1,305								0	0	0	0	0
61	1924	2,480	941	236		1,303								0	0	0	0	0
62	1925	2,600	1,005	262		1,334								0	0	0	0	0
63	1926	2,700	1,052	283		1,363								2	0	0	0	0
64	1927	2,720	1,101	305		1,308								6	0	0	0	0
65	1928	2,760	1,155	314		1,277								15	0	0	0	0
66	1929	2,850	1,211	323		1,281								35	0	0	0	0
67	1930	2,450	1,072	280		1,055								43	0	0	0	0
68	1931	2,100	949	244		856								52	0	0	0	0
69	1932	1,620	786	185		586								63	0	0	0	0
70	1933	1,325	651	141		457								76	0	0	0	0
71	1934	1,650	703	162		692								93	0	0	0	0
72	1935	1,720	761		130		342	282	10	51	31			113	0	0	0	0
73	1936	1,930	842		154		382	319	12	61	38			122	0	0	0	0
74	1937	2,100	870		181		418	333	19	70	44			165	0	0	0	0
75	1938	1,930	782		158		381	324	14	61	43			167	0	0	0	0
76	1939	2,010	793		169		401	333	17	69	44			184	0	0	0	0
77	1940	2,110	815		186		420	334	19	76	45			215	0	0	0	0
78	1941	2,250	844		201		444	353	19	89	53			247	0	0	0	0
79	1942	2,160	797		179		435	329	18	98	44			260	0	0	0	0
80	1943	2,490	899		259		487	322	25	142	42			314	0	0	0	0
81	1944	2,700	886		305		528	326	29	177	56			393	0	0	0	0
82	1945	2,840	919		344		555	290	32	204	72			424	0	0	0	0
83	1946	3,340	1,155		405		658	334	36	211	86			455	0	0	0	0
84	1947	4,260	1,471		464		837	579	49	233	121			506	0	0	0	0
85	1948	4,870	1,745		477		958	689	56	251	132			562	0	0	0	0
86	1949	5,210	1,911		458		1,022	756	55	248	131			571	58		0	0
87	1950	5,700	2,070		478		1,122	803	58	251	142			605	171		0	0
88	1951	6,420	2,251		535		1,267	924	64	292	149			606	332		0	0
89	1952	7,140	2,464		575		1,402	1,024	70	365	162			624	454		0	0
90	1953	7,740	2,632		627		1,523	1,099	71	395	176			611	606		0	0
91	1954	8,150	2,685		629		1,600	1,202	71	408	187			559	809		0	0
92	1955	9,150	3,077		691		1,793	1,299	72	446	192			545	1,035		0	0
93	1956	9,910	3,223		758		1,948	1,419	73	496	201			567	1,225		0	0
94	1957	10,270	3,268		777		2,012	1,471	71	568	199			618	1,286		0	0
95	1958	10,310	3,176		734		2,020	1,589	67	525	192			620	1,387		0	0
96	1959	11,270	3,526		832		2,206	1,688	71	569	193			656	1,529		0	0
97	1960	11,960	3,681		909		2,342	1,830	66	609	203			693	1,627		0	0
98	1961	11,860	3,601		895		2,320	1,850	62	578	180			683	1,691		0	0
99	1962	12,430	3,659		942		2,430	1,933	65	597	171			736	1,897		0	0
100	1963	13,100	3,780		1,002		2,567	2,078	66	615	171			789	2,032		0	0