Wikimedia UK December 2011 Direct Mail results (as at 28th Dec)

	A	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q
1	Segment	Donation value	Volume	Response DD	Response one-off	DD value	One-off value	Total Response	Total Value	Response Rate	Average Gift	% of responses DDs	Cost	Profit	Profit per name	ROI (1 year)	Potential volume for 2nd mailing (as at 28 Dec)

2	1	£5-£20	2801	14	1	£ 568.00	£ 20.00	15	£ 588.00	0.5%	£ 39.20	97%	£ 1,162.45	-£ 574.45	-£0.21	0.51	12,081
3	2	£20-£50	1680	24	3	£ 1,204.00	£ 90.00	27	£ 1,294.00	1.6%	£ 47.93	93%	£ 697.22	£ 596.78	£0.36	1.86	5,598
4	3	£50+	502	5	3	£ 364.00	£ 200.00	8	£ 564.00	1.6%	£ 70.50	65%	£ 208.34	£ 355.66	£0.71	2.71	1,863
5	TOTAL		4983	43	7	£ 2,136.00	£ 310.00	50	£ 2,446.00	1.00%	£ 48.92	87%	£ 2,068.00	£ 378.00	£0.08	1.18	19,542
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