Copy of WCSF 2013 Budget

	A	B	C	D	E	F	G	H
1	1000	Attendees	ticket price (keep below $20/person /day)	$40.00	Days:	2	Comments
2	500	Live Stream		$20		2
3
4	EXPENSES
5
6	FIXED COSTS
7	Venue	$31,350.00					2 days: $14350 for venue rental; $13k for furniture rental, AV equip and misc charges; $4k for venue-required AV techs
8	Wifi	$0.00					included in venue costs
9	Event insurance	$600.00
10	Printing	$1,600.00					in-kind sponsor?
11	Video recording/live stream	$9,000.00					for top-level, professional livestream and video recording for wordpress.tv
12	A/V costs	$0.00					included in venue costs
13	Tables/chairs/linens rental	$0.00					included in venue costs
14	Speaker happy hour/dinner	$1,200.00	$30.00	per speaker		40	<-- Approx number of speakers
15	Comped tickets/scholarships	$8,000.00				200	<-- Speakers plus sponsors and about 50 volunteers plus org team
16	Attendee special needs	n/a
17
18	VARIABLE COSTS						MBCC doesn't allow outside food and drink
19	Lunch (Fri & Sat)	$68,850.00	$40.50	Price includes base $ per person + required 20% service charge + 8.5% sales tax	36 + 45 / 2 = 40.50 (average daily lunch cost)		Their BBQ lunch ($45/pp),Their cheapest lunch - sandwiches ($36/pp). We'll do one on Fri and one on Sat.
20	Beverages (drink stations)	$28,398.50	$16.71	Price includes base $ per person + required 20% service charge + 8.5% sales tax		<--	This is for coffee/tea/water/soft drinks to be available all day
21	T-shirts	$14,000.00	$10.00	per person			Includes 400 live stream shirts; not all live stream includes shirts
22	Paypal fees for ticketing	$1,500.00	$1.50	per person, on average
23	Stickers	$0.00					donated
24	Lanyards	$0.00					from Foundation
25	After-party	$0.00					sponsored and hosted by Automattic
26	Contributor Day (food, drink, location)	$0.00					sponsored and hosted by Automattic
27	TOTAL EXPENSES	$164,498.50	Cost per person =	$82.25	ouch!		46.26
28
29	INCOME
30	Tickets	$50,000.00
31	Sponsorships	$120,500.00
32
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35	TOTAL INCOME	$170,500.00
36
37				Sponsorship levels			Number of sponsors	Max Tix
38	Variance	$6,001.50		Golden Gate	30000	60000	2	12
39				BIGGiER	15000	15000	1	4
40				BIGGIE	7500	7500	1	4
41				Still a lot	5000	25000	5	10
42				medium, considering	1000	3000	3	3
43				individual ticket-level	200	10000	50	50
44
45						120500	62	83
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