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1 | Name:Vanessa Pacheco | House: N/ E/ S/ W | Topic: Marketing Management | ||||||||||
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3 | Three Column Logic Chart | ||||||||||||
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6 | Statements | Reasons | Verification (Source #, Author/Title) | ||||||||||
7 | Topic | Marketing Management | Given | Given | |||||||||
8 | Foundation | a) | Marketing managers develop innovative stratgies using their faculty | a) | The team must work together to brand their product. | a) | Career Planner | ||||||
9 | b) | The strategic plan involves marketing research, and developing a marketing mix. | b) | The team must create a marketing plan | b) | Marketing How To Guide | |||||||
10 | c) | Company managers observe customer responses. | c) | Its essential to know your customers opinion on your product. | c) | Careerealism | |||||||
11 | d) | Marketing planning should be in a written form. | d) | Its importnat to really know your product, customers, and competition. | d) | Marketing Planning | |||||||
12 | EQ | EQ: How can a marketing manager best increase the marketibility of an idea or service to a target emographic? | Given | Given | |||||||||
13 | Answer 1 | a) | Your marketing plan gives your troops something to rally behind. | a) | This will set goals for your team and help them stay on track. | a) | LLC & Incorporation | ||||||
14 | b) | identifying your competitors is important. | b) | this will reduce risks, time, required resources, and expenses. | b) | Beloved Brands | |||||||
15 | c) | learn from your competition. | c) | Learning their strengths and weaknesses allows you to use them, as a learning tool. | c) | Burue of Labor and Statistics | |||||||
16 | d) | Answer 1: Working with your team to create a competitve edge for your company. | d) | My first answer, answers my eq because it talks about the role of a maketing manager to lead its team to create a competitive analysis enabiling your product to compete with your competitors in a way that makes your product stand out, therefore reaching your target demographic. | d) | Mentor | |||||||
17 | Answer 2 | a) | Teams develop customized marketing and communication programs. | a) | This allows them to meet revenue and profit objectives. | a) | Entrepenuer | ||||||
18 | b) | Brainstorm Prioritization Technique (BPT) | b) | BPT will draw out all possible answers, weed out any bad options and build concensus with the team. | b) | All About Building Relationships | |||||||
19 | c) | The best companies are the ones that invest in making sure customers get the best experince. | c) | This This brings customers coming back as well as good recomendations. | c) | University of Florida Research | |||||||
20 | d) | Answer 2: Build relationships with team and customers. | d) | My second asnwer, answers my eq because it talks about finding ways to incorporate good communication skills amongts the team, so they are able to feed that back to their customers keeping them satisfied with your product. | d) | Mentor | |||||||
21 | Answer 3 | a) | Many forms of social media are free for businesses are paid options are usually low cost. | a) | This proves social media to be affordable, meaning any company/entrepenuer can access it. | a) | Social Media Promotes Busnisses | ||||||
22 | b) | With little or no delay between receiving information and disseminating it. Your company can provide rapid social media responses to customers and gain an advantage over competition. | b) | This proves the efficiency of social media reaching target cutomers. It is proven that it is the fastest form of communication. This speed will allow you to reach customers even before your competitors. | b) | Competitive Advantage Through Social Media | |||||||
23 | c) | Many forms of social media allow businesses to target specific groups, often in particular locations. | c) | This will allow businesses to have direct contact with their customers which is every marketing manager's goal. | c) | Marketing Through Social Media | |||||||
24 | d) | Answer 3: The most efficient way to reach any target audience is through social media. | d) | This answers my eq because it uses a modern strategy that has proven to be very succesful in reaching consumers. It also shows very good potential in the future as technology advances. | d) | mentor | |||||||
25 | Best Answer | If: as of right now nearly half of marketers use social media platforms to reach their target customers | |||||||||||
26 | Then: the most efficient way a marketing manager can increase their product's marketability is through social media. | ||||||||||||
27 | Because: In 2011 and 2012 more than a quarter of global consumers say positive comments in social media affect purchasing decisions and 28 percent say negative comments affect their purchasing decisions. | ||||||||||||
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