Sample Comps Analysis - Food & Drinks

	A	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q	R	S	T	U	V	W	X	Y	Z	AA	AB	AC
1		$$$$	Content							App Experience			Recipe Discovery				Recipe Selection				Recipe Preparation
2		Business Model	Use Case	# of Recipes	Aggregator	UGC	OC	Magazine	Video	Education	Design	Require Login	Personalization	Search	Collections	New Feed	Favorites	Nutrition	Yield	Time	Shopping List	Notes	Rating	Comments	Q&A	Calendar	Social	Camera	Differentiator
3	Gojee		Meal Planning	7k	y						9	y	y	y	y	y

4
5	Top Free iPhone Apps (By Downloads)
6	Yummly		Meal Planning	10k+	y					y	9		y	y	y	y													Comprehensive online recipe aggregator
7	Saveur	crossell	Entertainment					y
8	Better Homes: Must-Have Recipes	upsell collections, free branded collections, interstitial ad	Meal Planning	500+			y			y	4			y	y	y													Big Brand
9	Cookoo		Entertainment	unlimited		y				y	5	y				y													Social food reviews
10	Allrecipes - Dinner Spinner	crossell, ads	Meal Planning	10k+		y					2			y	y														Quick dinner recipe finder
11	Allthecooks	ads	Meal Planning	40k		y			y	y	5		y	y	y	y													User submitted recipes
12	Category Total				1	3	1	1	1	4	5	1	2	4	4	4	0	0	0	0	0	0	0	0	0	0	0	0
13
14	Others Free iPhone Apps
15	Panna	crossell	Meal Planning	limited			y		y	y	9				y	y													Video recipe app
16	Nigellissima	sell books	Meal Planning	limited			y		y	y	6				y														Celebrity
17	Foodie		Meal Planning	theme				y		y	7				y	y													Established food magazine
18	Foodily		Meal Planning		y						4	y		y		y													Social recipe discovery
19	Tastemade		Entertainment	10k+		y			y	y	5	y		y		y													Video food reviews
20	Cookbooth		Meal Planning			y					7	y		y															User submitted recipes with nice design
21	Category Total				1	1	2	1	3	4	6.20	2	0	2	3	4	0	0	0	0	0	0	0	0	0	0	0	0
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23	Top Paid iPhone Apps (By Downloads)
24	Food Network	paid	Meal Planning	7500			y			y	4			y	y														Celebirty and Established Brand
25	GetCrocked	paid, .99	Meal Planning	200			y				3			y	y														Crockpot Recipes
26	Caveman - Paleo recipes	paid, 2.99	Meal Planning	200			y			y	7			y	y														Paleo Recipes
27	The Whole Pantry	paid, 2.99	Meal Planning	40			y				8			y	y	y
28	MealBoard	paid, 2.99	Meal Planning	40			y			y	2			y															Meal Planning
29	Category Total				0	0	4	0	0	3	#VALUE!	0	0	5	4	1	0	0	0	0	0	0	0	0	0	0	0	0
30
31	Top Grossing iPhone Apps (By $)
32	Wine Spectator	subscription	Entertainment	200k			y		y	y	3			y	y														Wine Reviews
33	Food Network	paid, 1.99	Meal Planning	7500			y			y	4			y	y														Big Brand
34	Jamie Oliver	in-app	Meal Planning				y		y		6			y	y														Celebrity
35	Allrecipes	paid	Meal Planning	10k+		y					2			y	y														Quick Dinner Finder
36	Caveman - Paleo recipes	paid, 2.99	Meal Planning	200			y			y	7			y	y														Paleo Recipes
37	Category Total				0	1	4	0	2	3	4.4	0	0	5	5	0	0	0	0	0	0	0	0	0	0	0	0	0
38	Total iPhone				2	5	11	2	6	14	#VALUE!	3	2	16	16	9	0	0	0	0	0	0	0	0	0	0	0	0
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43
44	Top Free iPad App (By Downloads)
45	Cook - The world's Cook Book		Meal Planning	100		y				y	10				y														ios 7 UI
46	Allrecipes	in-app	Meal Planning	1mm+		y					5			y	y	y													comprehensive recipe management
47	Weight Watchers	club	Meal Planning	1000			y		y	y	5			y		y													health conscious
48	Food Network Magazine	in-app	Entertainment					y
49	Cooking Light Magazine	in-app	Entertainment					y
50	Big Oven	sponsorship and ads	Meal Planning	250k+		y					4			y	y														most comprehensive recipe management
51	Panna	in-app	Meal Planning				y		y	y	9				y	y													Video recipes
52	Category Total				0	3	2	2	2	3	6.6	0	0	3	4	3	0	0	0	0	0	0	0	0	0	0	0	0
53
54	Top Paid iPad Apps (By Downloads)
55	The Recipe Box	paid, 3.99	Meal Planning			y	y				3			y	y														comprehensive recipe management for ugc recipes
56	Nom Nom Paleo	paid, 5.99, amazon store	Meal Planning	100			y			y	7			y	y														Paleo recipes
57	Food Network in The Kitchen	paid, 1.99, ads	Meal Planning	20 chefs			y		y	y	5			y	y	y													Celebrity
58	Paprika Recipe Manager	paid, 4.99	Meal Planning	17 large websites	y					y	3			y															brows web's largest food sites and save them to your app
59	Food Gawker	paid, 1.99	Meal Planning	unlimited	y	y				y	8			y	y	y													recipe search engine
60	Category Total				2	2	3	0	1	4	5.2	0	0	5	4	2	0	0	0	0	0	0	0	0	0	0	0	0
61
62	Top Grossing iPad Apps (By $)
63	Cook's Illustrated		Entertainment					y
64	Cooking Light Magazine		Entertainment					y
65	Food Network Magazine		Entertainment					y
66	Bon Appetit		Entertainment					y
67	Food & Wine		Entertainment					y
68	Category Total
69	Total iPad				2	5	5	2	3	7	5.9	0	0	8	8	5	0	0	0	0	0	0	0	0	0	0	0	0
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71
72	All Top Recipe Apps				4	10	16	4	9	21	#VALUE!	3	2	24	24	14	0	0	0	0	0	0	0	0	0	0	0	0
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