Umpf research - Social Media Usage in the UK

	A	B	C	D	E	F	G
1	How frequently do you use the following social media platforms?	Facebook	Twitter	Flickr	YouTube	Linkedin	Location-based platforms e.g. Foursquare, Gowalla or Facebook Places

2	Less than once a month	7.8%	9.3%	6%	14.5%	5.6%	5.8%
3	More than five times a day	19.9%	3.3%	1.1%	3.5%	1.1%	1.6%
4	Never/I do not have an account	23%	67.9%	86.3%	33.9%	83.7%	85.2%
5	Once a day or more	31.8%	7.2%	1.4%	11%	2.2%	2.2%
6	Once a month or more	5.1%	5.3%	2.3%	15.3%	3.4%	2.1%
7	Once a week or more	12.5%	7.1%	2.8%	21.7%	3.9%	3.1%
8
9	Total	2387
10
11	Male
12	How frequently do you use the following social media platforms?	Facebook	Twitter	Flickr	YouTube	Linkedin	Location-based platforms e.g. Foursquare, Gowalla or Facebook Places
13	Less than once a month	7.4%	8.3%	7.1%	8.7%	6.7%	6.3%
14	More than five times a day	17.5%	4.2%	2%	5.9%	2%	2.3%
15	Never/I do not have an account	28.1%	68.1%	82.3%	30.3%	77.8%	83.1%
16	Once a day or more	27.6%	7%	1.8%	15.5%	4.3%	3.7%
17	Once a month or more	5.9%	5.4%	3.2%	14.8%	3.2%	1.8%
18	Once a week or more	13.5%	7%	3.6%	24.8%	6%	2.8%
19
20	Total	815
21
22	Female
23	How frequently do you use the following social media platforms?	Facebook	Twitter	Flickr	YouTube	Linkedin	Location-based platforms e.g. Foursquare, Gowalla or Facebook Places
24	Less than once a month	8%	9.7%	5.5%	17.6%	5%	5.6%
25	More than five times a day	21.2%	2.9%	0.7%	2.3%	0.7%	1.3%
26	Never/I do not have an account	20.4%	67.7%	88.3%	35.8%	86.8%	86.3%
27	Once a day or more	33.9%	7.3%	1.2%	8.7%	1.1%	1.4%
28	Once a month or more	4.6%	5.2%	1.9%	15.5%	3.5%	2.2%
29	Once a week or more	12%	7.1%	2.4%	20.1%	2.9%	3.2%
30
31	Total	1572
32
33	18 to 24
34	How frequently do you use the following social media platforms?	Facebook	Twitter	Flickr	YouTube	Linkedin	Location-based platforms e.g. Foursquare, Gowalla or Facebook Places
35	Less than once a month	1.45	7.54	7.25	10.72	4.35	9.57
36	More than five times a day	44.35	8.12	2.61	8.7	2.03	4.93
37	Never/I do not have an account	5.22	57.1	82.03	11.3	86.09	71.01
38	Once a day or more	39.13	9.57	2.03	25.51	1.74	3.19
39	Once a month or more	1.74	7.25	2.32	14.2	2.9	5.51
40	Once a week or more	8.12	10.43	3.77	29.57	2.9	5.8
41
42	Total	345
43
44	25 to 34
45	How frequently do you use the following social media platforms?	Facebook	Twitter	Flickr	YouTube	Linkedin	Location-based platforms e.g. Foursquare, Gowalla or Facebook Places
46	Less than once a month	4.27	12.62	7.42	12.99	7.24	8.53
47	More than five times a day	30.06	5.94	2.23	5.57	2.04	2.6
48	Never/I do not have an account	12.62	58.07	81.26	20.59	77.55	77.55
49	Once a day or more	38.03	10.95	2.41	13.73	3.53	4.27
50	Once a month or more	3.71	5.01	3.34	19.29	5.01	2.6
51	Once a week or more	11.32	7.42	3.34	27.83	4.64	4.45
52
53	Total	539
54
55	35 to 44
56	How frequently do you use the following social media platforms?	Facebook	Twitter	Flickr	YouTube	Linkedin	Location-based platforms e.g. Foursquare, Gowalla or Facebook Places
57	Less than once a month	8.32	9.19	5.47	14.88	5.69	4.81
58	More than five times a day	18.82	2.84	0.66	2.19	1.31	0.88
59	Never/I do not have an account	20.13	63.68	86.21	34.79	82.71	85.34
60	Once a day or more	31.95	9.85	1.97	8.32	2.19	2.19
61	Once a month or more	6.56	6.78	2.41	18.6	2.84	2.41
62	Once a week or more	14.22	7.66	3.28	21.23	5.25	4.38
63
64	Total	457
65
66	45 to 54
67	How frequently do you use the following social media platforms?	Facebook	Twitter	Flickr	YouTube	Linkedin	Location-based platforms e.g. Foursquare, Gowalla or Facebook Places
68	Less than once a month	9.38	8.89	4.81	19.47	5.29	3.61
69	More than five times a day	11.3	1.2	0.72	2.64	0.72	0.96
70	Never/I do not have an account	29.81	74.04	89.66	37.5	83.41	91.59
71	Once a day or more	31.97	4.33	0.96	9.13	2.88	1.92
72	Once a month or more	4.81	3.85	1.44	14.66	3.37	0.72
73	Once a week or more	12.74	7.69	2.4	16.59	4.33	1.2
74
75	Total	416
76
77	55 to 64
78	How frequently do you use the following social media platforms?	Facebook	Twitter	Flickr	YouTube	Linkedin	Location-based platforms e.g. Foursquare, Gowalla or Facebook Places
79	Less than once a month	11.45	8.64	5.61	15.19	4.67	3.97
80	More than five times a day	5.61	0.23		0.7
81	Never/I do not have an account	36.45	79.44	90.42	50.93	88.08	94.86
82	Once a day or more	24.3	3.04	0.23	3.74	1.4
83	Once a month or more	6.78	4.44	1.87	11.21	3.04	0.7
84	Once a week or more	15.42	4.21	1.87	18.22	2.8	0.47
85
86	Total	428
87
88	65 and above
89	How frequently do you use the following social media platforms?	Facebook	Twitter	Flickr	YouTube	Linkedin	Location-based platforms e.g. Foursquare, Gowalla or Facebook Places
90	Less than once a month	15.35	5.45	4.95	12.87	5.45	2.97
91	More than five times a day	1.98
92	Never/I do not have an account	45.05	84.65	91.09	62.87	90.1	96.04
93	Once a day or more	17.33	1.98		4.46
94	Once a month or more	7.92	3.96	2.48	8.91	1.98
95	Once a week or more	12.38	3.96	1.49	10.89	2.48	0.99
96
97	Total	202
98
99	Central England
100	How frequently do you use the following social media platforms?	Facebook	Twitter	Flickr	YouTube	Linkedin	Location-based platforms e.g. Foursquare, Gowalla or Facebook Places