Marketing Content Launch Calendar

	A	B	C	D	E	F	G
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2	Theme/Story	Channel	Details	Month	Dates?	L10n	Status

3	Brand	Social	Facebook & Twitter posts with brand graphics	Dec			in progress
4	Brand	Social	Facebook & Twitter posts with brand messaging	Dec			in progress
5	Brand	Email	Brand verbiage incorporated in copy	Dec			in progress
6	Brand	Snippet	Non-profit awareness	Dec			in progress
7	Brand	Web	Homepage	Dec			done
8	Brand	Web	First Run	Dec			done
9	Brand	Web	Thank You	Dec			done
10	Brand	Web	Welcome	Dec			done
11	Brand	The Den	Brand verbiage incorporated into 3.6 release copy	Dec			done
12	Brand	Campaign	Firefox Live verbiage	Dec			in progress
13	3.6 Upgrade	Social	Facebook & Twitter messaging	Dec			in progress
14	3.6 Upgrade	Campaign	How Fast Is Your Firefox Speed Page	Dec			done
15	3.6 Upgrade	Campaign	Firefox Live verbiage	Dec			in progress
16	3.6 Upgrade	Snippets	3.6 snippet	Dec			in progress
17	3.6 Upgrade	Snippets	4.0-7.0 snippets	Dec			in progress
18	3.6 Upgrade	Email	Speedometer page promo in EN email	Dec			in progress
19	3.6 Upgrade	Email	Persistent email footer	Q1			in progress
20	3.6 Upgrade	Social	Facebook & Twitter messaging	Dec			in progress
21	3.6 Upgrade	The Den	10 Reasons to Upgrade post	Dec			done
22	3.6 Upgrade	Affiliates	Upgrade Buttons	Q1			postponed
23	3.6 Upgrade	Affiliates	JS buttons	Dec			in progress
24	Firefox Flicks	Campaign	Firefox Flicks page	Dec			in progress
25	Firefox Flicks	Social	Firefox Flicks messaging	Dec			in progress
26	Firefox Flicks	Snippet	Launch msg	Dec			in progress
27	FF9	Social	Firefox & Twitter messaging	Dec			TK
28	FF9	Email	Tablet UI & Desktop speed msg	Jan			TK
29	FF9	The Den	4 Firefox Features That Make Tablet Browsing Easy	Jan			TK
30	FF9	Blog	Blog post	Dec			TK
31	FF9	Snippet	Tablet				TK
32	Foundation	Snippet	EOY	Dec			TK
33	Foundation	Social	Facebook & Twitter messaging (4 in Dec)	Dec			in progress
34	Foundation	Email	EOY video blurb	Dec			in progress
35	Foundation	Email	EOY email from Mark Surman	Dec			TK
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37	Add-ons	Snippet	Holiday Shopping Add Ons	Dec			in progress
38	Add-ons	Snippet	Add Ons Video	Dec			in progress
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41	Firefox Live	Email	promotion	Dec			in progress
42	Firefox Live	Social	Facebook & Twitter messaging	Dec			in progress
43	Firefox Live	Snippet	promotion	Dec			in progress
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