| A | B | C | D | |
|---|---|---|---|---|
1 | Any Collegian Can Do This | You're Halfway There | Ok, You're an Expert | |
2 | Platforms | Twitter, Facebook, LinkedIn, Reddit, YouTube, TripAdvisor, SlideShare | Yelp, StumbleUpon, Wikipedia, Google Profiles, BlogTalkRadio, Delicious, Tumblr, Facebook Ads | Quora, HARO, StackOverflow, Fark, Hacker News, IdeaScale, Ning, AdWords |
3 | Tactics | Comments that contain obvious SEO anchor text will be deleted | Including links to images with [img] label increases click-through rates | Profiles with certain headshot angles increase engagement |
4 | Psychology | Obvious promotional messaging rarely works | The shorter the tweet, the higher the click-through rate | Female profiles received lower engagement on women-centric networks like Etsy |
5 | Creative | Brand mascots may outperform brand logos in social profiles | Facebook contests with a low barrier to entry work well | Videos from YouTube can be embedded; use XML sitemaps to get GG rich snippets |
6 | Analytics | Track clicks with bit.ly; track actions with Google Analytics | Use custom segments in Analytics to partition social visits | Use "rel-canonical" and landing page code to help track specific CTAs and campaigns |
7 | Tools | Tweetdeck, Google Analytics, Bit.ly Pro, | Facebook Insights, Unbounce, Tatango, Hoot Suite | Statdash, Trunk.ly, Rowfeeder, Radian6 |