fl comparison chart final

	A	B	C
1		Flock vs. RockMelt
2		FLOCK	ROCKMELT
3	1	Flock foresaw the need for social integration into the browser experience 3 years ago and pioneered the development of the social browser.	RockMelt only launched beta on 11/7/10. We welcome them into the social browser space.
4	2	We have been talking to users for 3 years and have based Flock on this wealth of user data and testing.	Beta users just started using RockMelt.
5	3	Flock is the leading social browser with 9 million users.	RockMelt just launched their first beta on 11/7/10.
6	4	Flock’s approach is much better suited to a broad market (reduced clicks, see what's happening now, see everything in one place, easy, powerful, simple to set up, no pop ups, etc.). We stress streamlined value and simplicity. This has clearly resonated with 9 million Facebook users.	We think RockMelt will be difficult for average users to use—given the configuration and clicking required. Three years of user testing and input has told us that they don’t want to go to all this work in their social browser and they don’t want to open up multiple windows to see what’s going on. They want to see what's important to them in a glance.
7	5	With Flock, you can group your social friends any way you want while still having your social media updates continually streaming in the sidebar. You don't have to click down layers to see real value and content. You glance to the right or discover relevant content and/or communications with Flock's unique search "what your friends are saying" feature.	RockMelt only gives you two modes--Grouping layer can be set by who is online and who’s your favorite—this doesn’t relate to Facebook groups. You're going to miss the latest updates from Everyone—no immediate time-based stream of all your social media friends and content, can’t see who updated last.
8	6	Flock can group social media friends and can search to "see what your friends are saying."	RockMelt has no social search, no search across feeds, no what my friends are saying, no combining or grouping of friends—Twitter, Facebook are in different places (can’t customize groups.)
9	7	When searching with Flock, you receive real Google results.	RockMelt’s search experience is cumbersome and it doesn’t give you all the goodness of Google. RockMelt has added a Firefox era-like features of two search boxes—you put something in search box, a panel pops up that just gives you Google results in a panel without taking you to Google. This introduces a pop up window on top of Google and duplicates functionality already available from Google.
10	8	With Flock you get a complete stream of all your social media in one place, so you can stay up to date with your friends and content by simply glancing to the right at the Flock Sidebar. This allows you to stay productive while keeping in touch and informed.	With RockMelt all you see is someone’s picture or a RSS feed logo within Edges. When you click on one of the faces or icons it opens up another window that inserts a panel over the browser. RockMelt adds windows and complexity. It takes multiple clicks which distracts you from what you’re doing right now. And there’s no stream of "Everyone," it’s either your Favorites or who is online.
11	9	RSS feeds stream in the sidebar along with other social media updates. You can also group just your RSS feeds all together.	Subscribing to RSS is not obvious when you land on a site with a feed. The ubiquitous RSS icon is not shown; you have to enter a subpanel and either type in an address or pick from recent sites. Once a feed is subscribed, the feed reader lacks options for viewing the full feed, and more clicks are needed to get to the full content.
12	10	You create an account with Flock (this is entirely optional), you're not required to sign in with Flock, Facebook or Twitter.	RockMelt requires that you log into Facebook to get to your browser. That’s cumbersome. And some users don’t want to be forced to use Facebook. It also means that you’re relying on Facebook to protect your privacy when you’re in a browser.
13	11	Flock integrates with Facebook, Twitter (up to 8 accounts), Flickr, YouTube and LinkedIn.	RockMelt integrates with your Facebook and Twitter accounts
14	12	Flock lets you see all your friends and feeds in one place.	RockMelt has separate UIs for Twitter and Facebook
15	13	You can quickly send out updates and share content across all your social networks with one click.	Sharing is multi-click and cumbersome. You have to click the Share button—pick what you want from a drop down box. Several clicks are involved—up to three clicks.
16	14	Flock grows entirely via user-to-user recommendation.	In limited RockMelt beta
17	15	Flock has received broad industry recognition (Webby, Eddy, PC World: #6 on Top 100 Products, 5/5 CNET, etc.) and is widely recognized for innovation and is frequently recommended as among the "best" free software available on the Internet.	Just launched 11/7/10.
18	16	Flock's software has won dozens of prominent awards and has been in the commercial market for three years, with four major releases (v1, v2, v2.5, v3.0, v3.5) and 42 software updates to the field.	Only in limited beta.
19	17	The original version of Flock is the #1 non-mobile desktop app on Facebook and the new version is #6 on the non-mobile desktop app list and climbing.	Just launched 11/7/10.
20	18	Search within Flock browser is the #1 most used feature across all user groups.	Just launched 11/7/10.
21	19	Flock's products have 63 times more active users than the popular Seesmic application on Facebook (as reported by Facebook/app).	Only in limited beta.
22	21	Monetization is from Flock's search partnerships with Google, Yahoo, ASK, Amazon and Ebay.	No business model disclosed.
23	22	Flock has been cloud-based with an API since June 2010.	RockMelt just launched with a cloud-based option.
24	23	Regarding the Chrome UI—Flock is still lean and thin— we require a minimum amount of effort with maximum value.	RockMelt has added many buttons and windows to the Chrome UI which is not Chrome-like.
25	24	We have two versions of Flock—the original, Mozilla-based version and the completely redesigned Chromium 7-based version which launches 12/1/10	First users in limited beta now.