The Art of Social Selling on

LINKEDIN

World’s leading online community for LinkedIn training”

-Huffington Post & Inc Magazine

“Readers Choice Award for Most Innovative Company in 2015”

-Anthill Magazine

On LinkedIn but

not quite sure how to use it
as an effective marketing tool?

Heard about its potential
and curious to find out more!

UNDERSTAND

SOCIAL MEDIA

DON’T

SICK OF RUNNING TELEMARKETING CAMPAIGNS &
COLD CALLING

TIRED OF
TRAVELLING
to networking functions only to meet the wrong people

Found it challenging getting my message
in front of
key decision makers

STRUGGLED
to generate quality
leads consistently

Found it hard to stand out in an overcrowded marketplace

Which one do
you relate to the most?

?

How is that impacting
your business?

MEDIA
EXPOSURE

LEAD
GENERATION

STRATEGIC
PARTNERSHIPS

3 Ways To Leverage LinkedIn

1. Media exposure

MEDIA
EXPOSURE

LEAD
GENERATION

STRATEGIC
PARTNERSHIPS

Sick of going through
press releases

Not having access
to key industry experts

Featured in over 50 media publications

TV Appearances

Front page media appearances

Contributor for several business publications

Featured On LinkedIn’s Marketing Blog

2. Strategic partnerships

MEDIA
EXPOSURE

LEAD
GENERATION

STRATEGIC
PARTNERSHIPS

before

during

after

Getting your message
in front of the masses

Increased revenue by

328%

Generate THOUSANDS of leads

3. Lead generation

MEDIA
EXPOSURE

LEAD
GENERATION

STRATEGIC
PARTNERSHIPS

What business are you in?

What is the sole purpose of marketing?

?

Key decision maker

Generates more leads for B2B companies
than any other social networks

Users & growing by 2 members every second

400

mil

Use as their primary professional
network

>61

%

of members are
KEY DECISION
MAKERS

49

%

50 connections to over 13,500 followers

One day conference with Creel Price

How to become an industry expert event

Martin Martinez

Amanda Fisher

Mark Holtermann

Michelle Duval

Terry Gilsenan

Ken Macleod

Siimon Reynolds

Andrew Roberts

Alex Kain

Stephanie Lowe

Russell Aizen

Sarah Nanclares

Janine Rosa

Secured HUNDREDS
of new clients

PLAN

CONNECT

PROFIT

Step 1:

PLAN

Start with the OUTCOME

Marketing Objectives

Ideal client profile

INDUSTRY

ORGANISATIONAL ROLE

PROFESSION

COMPANY SIZE

LOCATION

Compelling LinkedIn Profile

The outside inside approach

The top 3 objections

The top 3 challenges

Unique point of difference

Design Your Profile

COMPANY

PEOPLE

PRODUCTS

FACTS

ABOUT

About us section
is the second most viewed
page on the internet

Over 1 Billion
searches on LinkedIn for individuals and companies

1 Million
searches for individuals on Google per day

Step 2:

CONNECT

SEGMENT

Your
Contacts

Create
Lead
Folders

Identify The Best Search Criteria

Build Your Sales Funnel

Evaluate Each Connection

Step 3:

PROFIT

CALL TO ACTION strategy

Build a
relationship
with your contacts

Create a
Content Marketing Campaign

Promote
your call to action

your campaign

Test

Measure

Improve

+

+

Systemise
& Outsource

PLAN

CONNECT

PROFIT

  • Outcome for using LinkedIn
  • Marketing objectives
  • Ideal client profile
  • Outside inside approach
  • Compelling
    LinkedIn profile
  • Segmenting
    your database
  • Create your lead folders
  • Identifying the best search criteria
  • Build your
    sales funnel
  • Design a call to action
  • Develop a relationship with your network
  • Promote the
    call to action
  • Celebrate your results
  • Systemise, replicate
    & delegate

Step 1.

Step 2.

Step 3.

CASE STUDY

Leon Rogers

$30K In Sales Per Week

At my company CTRL IT we were struggling to generate leads and get in front of key decision makers. Acquiring a lead was becoming more and more expensive and we knew that we had to try something new, identifying LinkedIn being an integral part of that.

After 2 months of implementation we began connecting with some of the largest companies in our industry. From there we have been generating over $30,000 in sales per week consistently. Hands down this program has completely transformed our business.

CASE STUDY:

Martin Martinez

When I first introduced to Alex I was on the look out for a system that could help us get our message in front of key decision makers, generate quality leads and build our influence within the industry.

 

Under Alex’s mentoring and guidance I started leveraging LinkedIn and in less then 60 days I managed to set up partnerships with over 30 leading brands, generate over 200 leads and get featured in over 10 media publications and generate hundreds of new leads all within 60 days.

Generated 200 Leads In Just 2 Days

CASE STUDY:

Edgard Neves

$32k in 4 Months

“Getting our message in front of key decision makers
and generating quality leads consistently have been two of our biggest challenges to date. Having had no luck with traditional forms of advertising, I decided to look into social media, which is when I came across Linkfluencer.

After attending one of their webinars, I decided to become a member. I’m pleased to say that within the first 4 months we’ve now generated $32K in revenue and build an ongoing supply of leads we can now market to. The support education and resources within the program is phenomenal.”

Edgard Neves
Bondi Films

www.linkfluencer.com/slides

The Art of Social Selling on LinkedIn.pptx - Google Slides