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Sunscreen by Lululemon

Written Report

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Peichen Liu

Alexandra Lucier-Hall

Tania Perales

Shifa Masood

Meet The Team

Madeline Romain

Tianrui Zhu

Chuks Nwene

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What is Lululemon?

Lululemon Athletica Inc., specializes in the design, manufacturing, and retailing of athletic and athleisure apparel

Technical apparel for healthy living in every aspect
Allows for customers to look and feel their best
Specializes in pants, tops, shorts, jackets, and footwear

Lululemon Athletica Inc., specializes in the design, manufacturing, and retailing of athletic and athleisure apparel since it was founded in 1998 in Vancouver, Canada

Direct to consumers, offers stores and online shopping
Commitment to high standards for its employees and customers - both physically and mentally

Key objectives include

Improving lives
Improving health
Exceeding expectations

Focusing on creating technical athletic apparel for health living in every aspect, such as physically, mentally, and socially to inspire customers to live their best lives and reach their highest potential

To elevate the world from mediocrity to greatness
To encourage people worldwide to embrace an active lifestyle that fosters their health and well-being
A high-end athletic and athleisure apparel and categories on the website include women, men, accessories, shoes, and studio

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Financial Background

In 2020, the market size for sunscreen was valued at US$10.8 billion
Expected to expand at an annual growth rate of 4.0% from 2021 to 2028 (Grand View Research, 2023).
Data localized to Canada includes that revenue Sun Protection market amounts to US$120.relation to total population in Canada, per person revenues are expected to be US$3.12 in 2023 and more than 60% of revenue of sun protection products happens offline (Statista, 2023).

In the fiscal year of 2022, ending January 2023, the Canadian athletic apparel company known as lululemon athletica generated net revenue of over 1.1 billion U.S. dollars in Canada, which is a significant increase compared to the previous year. The company’s native net sales have grown positively with each consecutive year since 2015(Statista, 2023).

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Product Summary

A premium unisex sunscreen designed to offer high-performance sun protection while aligning with the brand's core values of quality, style, and wellness.

It’s created with top-of-the-line dermatologist recommended ingredients in a universally flattering tint to suit all skin tones, aligning it with the brand’s value of inclusivity.

High SPF protection, non-greasy, and sweat resistant.

Product packaging is 100% recyclable.

Premium Unisex Formula: Tailored for both men and women, offering a premium sunscreen experience for all.
Dermatologist Approved: Crafted with top-tier dermatologist-recommended ingredients for superior sun protection.
High SPF Protection: Provides robust protection against harmful UV rays with a high Sun Protection Factor (SPF) making it Ideal for outdoor enthusiasts, athletes, and individuals with an active lifestyle.
Non-Greasy and Sweat-Resistant: Lightweight and non-greasy formula ensures a comfortable and breathable application. Sweat-resistant properties make it perfect for workouts, outdoor activities, and hot, sunny days.
Eco-Friendly Packaging: Product packaging is 100% recyclable, aligning with the brand's commitment to sustainability by reducing the carbon footprint.
Brand Values: Reflects the brand's core values of quality, style, and wellness offering a holistic approach to skincare that not only protects but also enhances the overall well-being of the user.
Effortless Application: Smooth application for hassle-free use, seamlessly integrating into daily skincare routines.
All-Weather Performance: Designed to withstand various weather conditions, ensuring reliable sun protection in every environment. Whether it's a sunny beach day or a brisk winter hike, the sunscreen adapts to the user's active lifestyle.

This premium unisex sunscreen is a comprehensive solution that not only meets the highest standards of sun protection but also aligns seamlessly with the brand's values of quality, style, and wellness.

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Key Selling Points

High-quality, clean, and sustainable formula that is accessible to our target market

Dual action formula for beauty enhancement and performance benefits - suitable for everyday use and intense physical activities

Lightweight and non-greasy

Inclusive for all skin types and tones

Aesthetic and sustainable packaging - focus on the product itself, as well as the box

Memorable and powerful tagline, “Feel the Sun”

Aligns with commitment to providing skincare solutions to a diverse target market - each with their own wants and needs

Plays on consumers feel good emotion as the product positively impacts their skin and the environment with 100% recycled packaging
Versatile product

Feels comfortable on the skin - regardless of skin type or tone

No heavy residue or white cast
Integrate into consumers daily routine with ease

Aesthetic and sustainable packaging - focuses on the product, as well as the box

Mindful consumerism is important to most
Minimizes unnecessary materials and reduces Lululemons environmental footprint

Tagline - “Feel the Sun”

Captures the essence of LuluSun and the brand
More than a product but a luxury experience - a sense of warmth or heat in individuals who use the product
Brings confidence to consumers and embracing the outdoor/active lifestyle

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Core Objectives

Product Launch Awareness: Create brand awareness for LuluSun within the first quarter, reaching a minimum of 20% of the target audience.
Customer Engagement: Engage with our target audience on social media, generating a 10% increase in user-generated content using the #LuluSun #TheSunLife hashtags.
Product Positioning: Establish LuluSun as a premium, performance-driven sunscreen for active individuals.
To Attract A New Target Market: Lululemon’s primary target audience is the yoga and fitness enthusiasts who value work life balance. With this new product in the brand’s portfolio, we aim to target the beauty/skincare enthusiasts as well by offering a sunscreen focused on function and utility with a premium look and feel.
Retention: According to the research we conducted (see Appendix F), the majority of our loyal customers use sunscreen frequently. By introducing a quality sunscreen to suit their needs, we’re giving them another reason to choose lululemon over others.

Product Awareness: Implement a multi-channel marketing strategy, including digital platforms, OOH, and in-store displays, to ensure comprehensive coverage and align the campaign to our objectives.

Customer Engagement: Launch a social media campaign using hashtags #FaceTheSun to encourage user-generated content. Share captivating visuals and testimonials on Lululemon's official channels.

Product Positioning: Emphasize the premium look and feel of LuluSun in all marketing materials, leveraging Lululemon's reputation for quality and style.

To Attract a New Target Market: Develop content that highlights the skincare benefits, emphasizing the product's ingredients, SPF protection, and its contribution to a daily skincare routine to align with the needs of our secondary audience.

Retention: Implement in-store promotions, offering discounts or exclusive perks for customers purchasing LuluSun along with other Lululemon products.

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Creative Brief Summary

USP: The USP of LuluSun lies in its unique combination of being a sweat-resistant, clean sunscreen. It stands out by offering high-performance sun protection tailored for active lifestyles while prioritizing a comfortable and skin-friendly experience, distinguishing it from competitors in the market.

CAMPAIGN TIMING: The marketing plan will launch in March 2024 and run for the next 6 months, with ongoing assessments and adjustments.

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Core Target

PRIMARY AUDIENCE: Yoga & Fitness Enthusiasts

Demographics: Men and women aged 25-55 with active lifestyles who value work life balance.
Needs: Sweat proof, long lasting sunscreen, high SPF, to protect them during their outdoor exercise.
Wants: Regularly spend time outdoors, value their health, maintain a well balanced diet, invest in high quality products to better their performance,
Behaviours: Participates in a range of sports, is conscious of the dangers of sun exposure, regularly exercises, values their health, maintains a well balanced diet, invests in high quality products to better their performance, uses free time to be active.

SECONDARY AUDIENCE: Beauty/SkinCare Enthusiasts

Demographics: Young women aged 25-40, educated professionals, living in urban areas, socially conscious
Needs: Sunscreen that can be worn daily, good for all skin types, won't leave a white cast, work with makeup
Wants: Aesthetically pleasing packaging, value for the money, prevents signs of aging
Behaviours: Maintain a daily skincare routine and are invested in their physical appearance. Loyal to the brands they love, trusts influencers and online buzz.

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Consumer Insights

‘All I ask for is a clean, simple unisex sunscreen that’s sweat resistant and doesn’t come with a bunch of controversial active ingredients.’

BENEFIT: LuluSun meets the demand for a sunscreen without unnecessary additives, offering a straightforward solution for those who prefer minimalistic, clean formulations.

SUPPORT: LuluSun addresses the demand for a clean and simple unisex sunscreen by providing a sweat-resistant formula, ensuring effectiveness during rigorous physical activities. Its formulation, free from controversial active ingredients, aligns with consumer preferences for straightforward and transparent skincare solutions.

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Campaign Theme

Idea

The campaign theme seamlessly integrates with LuluSun's USP, emphasizing the unique combination of sweat resistance, high-performance sun protection, and a clean, skin-friendly formulation. The goal is to center the campaign around ideas such as inspiring confidence, energy, and outdoor activity, all while staying protected. The campaign features a variety of ways that one can enjoy the sun, while also integrate Lulusun in ones daily life as an important addition that uplifts the consumer.

Visual Representation

STATIC ADS: Visual elements capture the essence of minimalism, movement and fluidity to capture brand essence. With changing backgrounds it creates a personalized viewing experience of the ad to inspire confidence in a relevant way for those viewing the ad.

VIDEO: Outdoor scenes featuring individuals engaging in activities under the sun with radiant expressions. The use of warm, vibrant colors enhance the visual appeal, creating a connection between LuluSun and the positive emotions associated with sunlight.

The theme of the campaign is centered around embracing an active and outdoor lifestyle while emphasizing the importance of sun protection. The key message is to "Feel the Sun" and celebrate the energy, freedom, and confidence that comes with being outdoors and engaged in various activities. The campaign promotes Lululemon’s Sunscreen as the essential companion for individuals who lead an adventurous and dynamic life, providing protection without compromising performance. The overall theme encourages consumers to enjoy the sun responsibly and make Lulusun a vital part of their active, sun-filled experiences.

Elaboration Of Idea:

Motion: Visuals for the campaign can showcase the hand holding the sunscreen bottle with the cream flowing out, creating a visually compelling representation of fluidity and elegance. The minimalist approach, adhering to clean lines and simplicity, complements the brand guidelines, placing emphasis on the purity of motion and product formulation. It suggests that the product allows for pure, uninhibited motion, enhancing the overall experience of an active lifestyle.
Holistic Lifestyle: The theme communicates a broader lifestyle message, encouraging consumers to embrace the outdoors, adopt an active lifestyle, and savor the positive moments associated with feeling the sun. It positions the brand or product as an enabler of a vibrant and fulfilling life.
Seasonal Adaptability: Tailored for short-term annual cycles, "Feel the Sun" is versatile enough to adapt to different elements, keeping the campaign fresh and relevant.
Overriding Tone: The overriding tone of "Feel the Sun" is one of positivity, joy, and confidence. It communicates a message of liberation, encouraging individuals to embrace the natural warmth and energy of the sun with enthusiasm and carefree spirit which aligns with brand vision and mission.

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Creative Mockup

Rationale for Creative:

The base image of the creative communicates the essence of luluSun as a vibrant, dynamic sunscreen designed for individuals who seek high-performance skincare without compromising on cleanliness and environmental responsibility. The visuals not only convey the product's texture and consistency but also suggests a sense of active engagement and dynamic movement, reinforcing the idea that luluSun is designed for active lifestyles which is further exemplified in its customized variations.

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Creative Mock-Up Variations

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Product Packaging Showcases

Brand Identity

Minimalism

Recyclable Packaging

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Video Mock-Up

16 second ad - Sunscreen by Lululemon, “Feel the Sun”

Introduces Lululemon’s new product where beauty meets performance
Blends together the worlds of beauty and athleticism to showcase the duality of our product

Features beauty gurus and elite athletes, embodying the essence that our produce is for everyone
Regardless of stereotypes or gender roles

Caters to an active lifestyles - seen within short clips of different athletes running, rowing, or sweating with their friends

Ad opens with calming video of the sun, surrounded by trees

Sets the ton as the sun is a symbol of energy and vitality
Takes center stage for “Feel the Sun”

Transitioning to beauty influencers applying Lululemon sunscreen, emphasizing the glow that our product provides to the skin

Allows for an effortless application
Huge trend on TikTok to wear and stay protected under the sun, using influencers can reach an untapped market that will be beneficial for revenue

Short clips that showcase athletes and individuals playing different sports - using multiple action shots

Highlights the sweat-resistant and long lasting formula
As well, it’s moisturizing components

A product that lasts during high-intensity workouts and outdoor sports

Athletes can perform at their best without compromising sun protection
Also protects individuals who opt for a more calm lifestyle - ex. Taking their dog on a walk or relaxing by the pool

Tagline - “Feel the Sun”

Encapsulates the brand’s philosophy and voice - as Lululemon is all about being active and promoting personal well-being, in every aspect
The ad invites the audience to embrace the warmth of the sun confidently, knowing that Lululemon will protect them
Design for individuals who seek both style and functionality in their sun protection
It’s more than sun protection - it’s an experience that empowers those to feel the sun and warmth in every aspect of their lives
Beauty and performance collaborate with each other - brings together confidence, style, and resilience under the sun

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YouTube Video: Rationale

When: Summer months 2024, during the time of year when individuals are ready to be outdoors and active again after a long canadian winter.

Showcasing summer activities that are outside and require sun protection.
Before content on youtube that relates to what the target audience would be watching, such as fitness videos, and healthcare videos

Why: the video is selling the lifestyle that lululemon customers live, being active and outdoorsy.

Encouraging people to go outside and feel the sun on their skin while staying protected from it.
The mindset of the target consumer, active and healthy living individuals who spend time outdoors, especially in the warmer months choosing to go their activities outside when they can.

Creative Tactics Used:

Showcasing the target audience in an uplifting and empowering light.
Using athletes to demonstrate the effectiveness of the product in any setting.
Variety of settings to show its range and use for different lifestyles, activities and people.

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Blocking Chart: Summary

$665,720

Media Investment

Impressions

81.3 M

Reach

+5 M

The overall necessary investment is $665k which will cover key locations with OOH, digital ads, email, and PR events with influencer.
At a price point of $33 per sunscreen, the campaign will need to generate:

40,326 sales which is 1,3M in revenue.
This represents a ROAS of 2 and a ROI of 100%

The cadence of the media starts with OOH and influencer events which will allow us to assess the campaign results without direct digital advertising tactics; after the second month, the digital funnel will launch starting with awareness video campaigns on social channels Facebook, Instagram, and TikTok, and also on the video platform Youtube.
The calculated reach of +5M is guaranteed through Meta. In reality, the reach% will be higher, but reach multimedia calculators are necessary to estimate the most real percentage.
Ad formats, impressions, and reach calculations are explained in the next slide.

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Blocking Chart: Detail

The selected period - May to September takes place in summer which is a season of high demand for sunscreens. The estimated impressions from OOH is 40M, no information of reach percentage was found through our sources. The formats utilized for OOH are transit, and billboards (digital and print).
The formats for digital campaigns include videos ( 6s and 30s) as well as static ads. Videos will be used for top-of-the-funnel tactics and static ads for bottom-of-the-funnel tactics. The campaign will record at least 37.9 M impressions with a reach of +5M (39% of the target audience on Meta).
Email campaigns will be dynamic-html generated content that will drive traffic to the website and seek conversions. The campaign will reach 600,000 people.
The event campaign will invite key influencers and seek that they report the event and product on their channels.The events will take place once a month ´anda are estimated to reach 2,000 people.

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Media Budget Breakdown

Media Type	Investment
OOH	$181,275
Digital Social	$215,000
Digital Video	$121,716
Email	$32,730
PR	$115,000
Total	$665,720

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Media Mix: Rationale

The media plan is focused on communicating the launch of the new LuluSun sunscreen. It will implement awareness tactics with OHH, YouTube, TikTok, and Meta utilizing videos. The campaign will also seek engagement and online sales through social channels Meta and TikTok; although TikTok will initially launch as an awareness tactic. The email campaign will have initial awareness objectives and will launch conversion-based emails from the second month of the campaign.

The campaign will start with only OOH and email advertisement for 1 month.
Billboards at specific bus and subway stations will display ads frequently to our target audience who are active commuters and sport enthusiasts, generating brand awareness and lift.
Measurement: Survey for offline sales during the first month, and brand lift.

Video ads on Youtube will run from the second month of the campaign.
Video ads on Youtube contribute to the upper-funnel generating awareness and retargeting audiences for online sales. These ads will also make people interested in buying the product in stores.
Through our creative theme and story ads, the campaign will reach our target audience and will seek engagement and connection.
Measurement: Survey for offline sales, reach, ad recall, brand lift.

Why we chose these channels?

The team decided to choose OOH with billboards located at key streets that align with cycling routes to reach our target audience. In addition, the campaign will run on the main digital channels utilized by our target audiences which includes Instagram, Facebook, TikTok, and Youtube. The campaign will seek to create awareness and engagement for the new sunscreen and generate in-store sales that will be assessed through surveys.
The campaign creative theme is unique as it connects with the target audiences daily living and outdoorsy lifestyle. The static ads show how Lululemon’s sunscreen is perfect for those who bike, trek, travel, and enjoy being outside. The ads will emphasize the sustainability of ingredients and packaging.
The campaign has budget allocated for each stage of the funnel and will communicate different captions per stage.
PR tactics include events with influencers.
The campaign will be assessed through surveys in stores where it will be possible to identify the channel or the channels with the biggest impact.

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Media Mix: Rationale

Tiktok ads will run from the second month of the campaign.
The main objective is awareness as viral TikTok ads generate sales even without the “campaign set up” that requires conversions from the platform.
Measurement: Survey for offline sales, reach, ad recall, brand lift, online conversions.

Meta ads will run from the second month of the campaign.
Video ads will be utilized to generate awareness, and video and static ads for online sales.
The ads will create awareness at the beginning and generate retargeting audiences that will be retargeted in the bottom of the funnel towards the mid-to-end of the campaign.
Measurement: Survey for offline sales, reach, ad recall, brand lift, online conversions, ROAS, ROI.

The email campaign will run from the first day.
The initial emails will seek to generate buzz and inform. Emails sent from the second month onwards will seek conversions with sales-driven copy that looks natural.
Measurement: Survey for offline sales, open rate, traffic, online sales.

The PR campaign will be active from the first day.
The focus will be on organizing events once a month and inviting influencers.
Measurement: Survey for offline sales (which influencer inspired you to buy this product?), attendance rate.

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Out-Of-Home Campaign

Media Plan Summary

Impressions: 40.4 M
Budget: $181,275
Platform: Digital billboards, Print billboards and Transit (Stations)

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Rationale: High visibility through strategic placement in high-traffic areas for maximum exposure to a diverse audience.

Creative Tactics Used:

A changing motion graphics providing real-time updates to capture attention and maintain interest.

OOH Billboard (Digital)

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OOH Billboard (Print)

Rationale: Fixed exposure which capitalizes on a fixed location for consistent exposure to passing traffic or pedestrians.

Creative Tactics Used: Eye-catching design using bold visuals and compelling imagery to grab attention quickly. Also ensuring the most critical information is prominently displayed and easily readable from a distance.

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OOH Transit

Rationale:

High visibility and simplicity by targeting high-traffic transit areas to ensure maximum exposure to a broad audience with a clear and concise message due to limited exposure time.

Creative Tactics Used:

Design elements and techniques

utilizing bold colours and

compelling imagery to stand out.

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Digital Campaign: Meta, Youtube, TikTok, and Email

Target: 13 M people
Reach: +5,1 M
Reach (%):+39%

Unifier tool is necessary to calculate multimedia reach with real estimated frequency. Based off Meta’s data, it’s guaranteed that the campaign will generate a reach above 40%.

Funnel Budget Breakdown:

Awareness: 67%
Engagement & Traffic: 5%
Conversions: 28%

Target Audience	Universe	Reach %	Reach	Frequency	Impressions
LuluSun	13,000,000	39%	5,102,632	-	38,519,038

The team estimated the size of our target audience (sport enthusiasts and active workers in urban cities) on the Meta Ads platform.
Based on the size of 13M people that match the criteria, the digital plan will look to reach more than 40% of this audience with awareness campaigns, note that the recommended cost-efficient reach by Meta is 60% to 70% as reaching beyond these percentages considerably brings costs up with low incrementals and can be considered “overspending.”
The awareness campaigns will build a strong upper-funnel audience that will be more prompt to purchase when they are shown conversion-ads in the bottom of the funnel as they are already familiarized with the idea of the product and have engaged with the ads as well.
The digital budget breakdown per funnel stage is 67% for awareness tactics, 5% engagement and traffic, and 28% of the budget to generate online sales. Since it’s a new product that is a new business segment for Lululemon, budget is larger for awareness tactics. Offline conversions from digital ads will also be assessed through surveys at stores. The digital media plan also observes conversion tactics for online transactions; nevertheless, considering the price point of $33 dollars; which is considered a low average-order-value, the media plan will strongly support awareness tactics to drive positive ROIs through in-store sales, offline conversions.

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Digital Video: Youtube

Media Plan Summary

Impressions: 15.3 M
Views: 312,468
CPV: $0.4
Budget $121,716

Track measurement metrics such as engagement, view counts, and sales impact

Media Plan Summary - Sunscreen by Lululemon

Product name: LuluSun
Tagline: “Feel the Sun”
Primary goal: showcase Lululemon’s sunscreen and emphasize its dual appeal to beauty/skin-conscious consumers and active individuals
We want to maximize reach and engagement for the target audience

Reach

We plan to utilize YouTube to reach targets audiences and new demographics
Our primary social media platform that will be used to show our ad before users watch videos (2.7 billion active users a month)

Aim for a minimum of 15-20 million views
Showcase this ad before beauty and fitness related content to advertise to our target market
Very accessible platform that has many active users - worldwide

Platform

YouTube: Post longer content for a more in-depth review of the sunscreen and the benefits related

Target Audience

Beauty/skin enthusiasts
Active lifestyle enthusiasts

Measurement metrics to track include different social media platform engagement rates, view counts, and sales impact from the 16 second advertisement

This may include monitoring likes, comments, shares, and CTR on Instagram or YouTube
Views on TikTok and YouTube
As well as, analyze data during and post-campaign

*CPV obtained from KPI benchmarks for Canada: https://www.wisevu.com/blog/how-much-do-youtube-ads-cost-in-canada/

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Digital Social: Meta

Media Plan Summary

Impressions: 21.6 M
Reach: 4.5 M
Engagement: 2.8 M
Traffic: 3.4 M
Budget $208,000

Sales campaign are included in the media plan; however, historical data is necessary to project an estimate of Return On Ad Spend (ROAS) and conversions.

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Digital Social: TikTok

Media Plan Summary

Impressions: 1 M
Budget $7,000

Historical and industry benchmarks localized to Canada are needed for further forecasts. The campaign will reach 1 M people, generate engagements, traffic, and tentatively conversions.

The focus is awareness.

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Email Campaign

Pre campaign: Coupon and live chat

To effectively target our email campaigns, we’re integrating a coupon offer and a live chat feature on our website. This will catch the attention of visitors, enticing them to share their email addresses in exchange for value, aiding in expanding our email contact list.

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Email Campaign

Media Plan Summary:

Platform: Mailchimp
Contacts: 600,000
Budget: $32,730

The email campaign will begin promptly on day one, presenting an introduction to our clean, sustainable, and high-quality products. As we transition into the second month of the campaign, we will showcase customer experiences, share testimonials, and offer exclusive deals and discounts.

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Email Campaign

Post campaign:Performance tracking

Driving rate
Open rate
Click rate
Conversion rate

In our email campaign, we will closely track our performance against industry benchmarks of 96% delivery, 31% open, 5% click, and 2-5% conversion rates, aiming to meet or outshine these standards to achieve superior results

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PR Campaign

Media Plan Summary:

Reach: enhance brand visibility, engage with existing Lululemon customers, and attract new customers interested in health and wellness
Platform: Social Media (Instagram, Facebook, Twitter), Youtube
Target Audience: Health-Conscious Consumers, Active Lifestyle Enthusiasts, Beauty and Skincare Aficionados, Existing Lululemon Customers

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PR Campaign

Rationale:

Active before the first day, throughout Pre-Launch, Launch, and Post-Launch of Lulusun.
Organizing events once a month and consistent partnership with related influencers.
Measurement: Survey for sales, attendance rate, offline survey & virtual discussion

Stream
Offline event
Social Media feedback

Creative Tactics Used:

Interactive Content: Interactive stories on social media to engage with audience.
User-Generated Content: Encourage customers to post own experiences and feedback with the product.
Storytelling: Share stories of how the product fits into an active lifestyle, perhaps through short videos and customer testimonials.

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Appendices

Youtube Impressions and Views Calculations

Target Audience	Reach %	Reach	Impressions
Goal	60%	7,800,000	39,000,000

*frequency 5 for impressions

*ideal reach % as per Meta recommendations

Youtube	CPV	CPM	M. Impressions	M. Investment	M . Views	Total Investment	Total Views
Bumper	$0.40	$5.78	2,340,000	$13,525.20	33,813	$54,101	135,252
Skippable	$0.40	$11.36	1,560,000	$17,721.60	44,304	$70,886	177,216
Total	-	-	3,900,000	$31,246.80	78,117	$124,987	312,468

*monthly goal impressions 10% of goal impressions

*"M." stands for Monthly

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Appendices

Meta Awareness Calculations

Meta Engagement Calculations

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Appendices

Meta Traffic Calculations

TikTok Impressions Calculations

Tiktok		CPM	M. Impressions	M. Cost
standard video		7	1,000,000	$7,000

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https://www.billboardsin.com

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