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Augmented Intelligence with Composite AI

We marry data from any source with intent and context

to intelligently augment your decision-making.

Dr. Bernd Schopp. CCO Squirro.

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Emotional picture on information overload and context

Augmented reality picture

In a world of too much data an

accurate and deep understanding

is key for decision making.

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Emotional picture on information overload and context

Augmented reality picture

In a world of too much data �it’s Insights that matter.

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Insight Engine Value Creation

Understand

Act

Gather

Combine Sources

Analyze data

Provide Insights &�Recommendations

Internal data

Premium and external data

Insight Engine

Services

Sales

Risk

…

ML

NLP

Analytics

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Accurate and deep understanding using machines.

Humans are great at understanding context, but they are slow and don't have a 360-degree view. As a result, they misjudge risks and overlook connections between documents.

Machine Learning detects patterns much faster, but it lacks domain knowledge and context. As a result, it doesn't understand the meaning of content and can't really make meaningful connections between content.

Augmented Intelligence leverages domain knowledge (e.g. in graphs) and human interaction to identify the intent and understand the context of a decision .

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Augmented Intelligence.

Humans are great at understanding context, but they are slow and don't have a 360-degree view. As a result, they misjudge risks and overlook connections between documents.

Machine Learning detects patterns much faster, but it lacks domain knowledge and context. As a result, it doesn't understand the meaning of content and can't really make meaningful connections between content.

Augmented Intelligence leverages domain knowledge (e.g. in graphs) and human interaction to identify the intent and understand the context of a decision .

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Augmented Intelligence is a design pattern for a human-centered partnership model of people and artificial intelligence (AI) working together to enhance cognitive performance, including learning, decision making and new experiences.

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Levels of Augmentation

3 - Recommendations

Service Ticket Allocation

Up-/Cross-selling & Revenue Generation

Next-best action

2 - Insights

Insights based on text classification

Business-specific signals & analytics

Account Assessment & Risk Analysis

1- Search

Semantic Search across all data

Efficiency Gains

Internal & External data

Levels of Augmentation

Cognitive Search

Knowledge Management

Sales Insights

Client 360 in CRM

Service Insights

AI-driven

Decision

Intelligence

Powered by Squirro’s Insight Engine

Increasing Complexity and business value

<

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Supervisory Insights

Sales Recommendation

Augmented Search

Search. Insight. Recommendation.

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Augmented Supervisory

Interfering Supervisory Intent (Credit Risk, Market Risk, Liquidity Risk, Governance Risks) with Rulebook Entity Extraction to identify all relevant risk in supervised banks fast. → Risks and Costs

Augmented Sales

Interfering Sales or Account Management Intent (Lead Identification, Lead Qualification, Lead Conversion, Negotiation, etc.) with, Account, Market and Product Knowledge to precisely identify positioning, solution, and pricing for the sales. → Sales & Expansion

Augmented Services

Interfering Ticket Qualification, Ticket Assignment and Ticket Resolution Intent with, Product and Resolution Knowhow represented in a knowledge graph to better qualify and to fast resolve service tickets. → Money and Customer Satisfaction

Augmented Marketing

Interfering Positioning and Campaign Intend with Competitor, Industry, Product and Services knowledge to better and faster react on market and competitor actions and trends to drive innovation into the right direction. → Brand Awareness, Competitive Advantage,, Innovation Execution

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But Machine Learning is not sufficient. Context.

Humans are great at understanding context, but they are slow and don't have a 360-degree view. As a result, they misjudge risks and overlook connections between documents.

Machine Learning detects patterns much faster, but it lacks domain knowledge and context. As a result, it doesn't understand the meaning of content and can't really make meaningful connections between content.

Augmented Intelligence leverages domain knowledge (e.g. in graphs) and human interaction to identify the intent and understand the context of a decision .

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Machine Learning has limitations to provide contextual information (relations)

to fully augment human intelligence

Hard to incorporate logic and reasoning

Ignores explicitly modelled domain knowledge

Limited Explainability

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Emotional picture on information overload and context

Augmented reality picture

Augmented Decision Making with Composite AI.

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Composite AI: Go beyond ML

Composite AI combines different AI techniques to achieve better results.

Main benefits are:

Dealing with "small data"
Expand the scope and quality of AI applications
Better interpretability�

Learn more: https://www.gartner.com/en/webinars/4002198/composite-ai-how-could-we-finally-get-ai-to-be-smarter-

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Composite AI: Go beyond ML

By 2024, 70% of organizations relying solely on ML for AI initiatives will spend more money per model than those leveraging composite AI techniques.

Gartner 2022: Innovation Insight for Composite AI, Pieter den Hamer, Erick Brethenoux, Leinar Ramos (January 2022)

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Why Intent and Context to augment intelligence.

Content

Intent

Context

Weather Conditions?

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Emotional picture on information overload and context

Augmented reality picture

Intent

Context

Augmented Decision Making.

Content

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Emotional picture on information overload and context

Augmented reality picture

Content

Augmented Decision Making with Composite AI.

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Picture - Person researching in Library

Library of Congress

Enhanced Search -

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Library of Congress - Congressional Research Service

Challenge

Comprehensive access to research reports to support political decision making in the Congress
Mixed terminology on research tropics

Solution

Semantic search to return more relevant results
Integrating Taxonomy to unify terminology

Benefits

Provides precise access to relevant reports
Proactive information on changes in reports

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Enhanced Search Experience with Knowledge Graphs

Ingestion

Auto-tagging with Taxonomy
Named Entity Recognition Taxonomy

Query

Type ahead and auto-complete with concepts
Disambiguation (Washington State, DC, George)
Expansion with synonymes
Expansion with related concepts (not yet implemented)

Result

Facet based on Taxonomies or Graphs (Geographies, Topics, Taxonomy)
Broadening / Narrowing with related concepts (Wordcloud)
Definitions and Glossaries (not yet implemented)

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Library of Congress - Timeline, Map, Synonyms

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Library of Congress - Taxonomy Integration

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Library of Congress - Disambiguation with AI Studio

Washington State vs. D.C.

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Picture - Person researching in Library

Library of Congress

Political Insights -

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Picture - Person researching in Library

Library. Politics. G7. Support Sanctions. Russia. Gas.

Intent

Context

Content

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Picture - Person researching in Library

Library. Politics. G7. Support Sanctions. Russia. Gas.

Russia

Oil & Gas

Global

Warming

Legislation

Alaska

Sanctions

G7

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Picture - Person researching in Library

Library. Politics. G7. Support Sanctions. Russia.

Russia

Oil & Gas

Global

Warming

Legislation

Alaska

Sanctions

G7

Germany

UK

Italy

France

Canada

Japan

US

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The ‘Golden Triangle’ - Library of Congress

Content

Intent

Context

Pipeline

Culture

G7

Politics

Research

History

Reports

Sanctions

Countries

Universities

Legislation

Maps

Education

Traval

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The ‘Golden Triangle’ - Library of Congress

Content

Intent

Context

Pipeline

Culture

G7

Politics

Research

History

Reports

Sanctions

Countries

Germany

Universities

Legislation

Maps

Education

Traval

North Stream

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Northstream 2 in Germany part of Sanctions

Library of Congress mock screenshots

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How it works. Summary.

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Composite AI: Go beyond ML

The PoolParty & Squirro combination is the only platform delivering composite AI to enterprises today

Squirro marries data from any source with intent & context to detect patterns
PoolParty enriches content with domain knowledge and serves as a context engine at scale
Connect patterns with knowledge graphs and get recommendations that matter

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Precision & Speed with our Composite AI Solution

Composite AI yields faster scaling and higher precision.�

Cost and scale advantages: Lower TCO with higher ML/AI precision yields 5x better ROI .�
Built on differentiated composite AI platform for higher precision.

Strong partner ecosystem & marquee global customer base.

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Cost

Precision

Traditional NLP

$1.5m - $3m

8 - 16 months

Low success rate

Results

Develop API

Develop Business Action

Develop Ranking Model

Develop Model

Prepare Data

Define

Time to value

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Precision & Speed with our Composite AI Solution

Composite AI yields faster scaling and higher precision.�

Cost and scale advantages: Lower TCO with higher ML/AI precision yields 5x better ROI .�
Built on differentiated composite AI platform for higher precision.

Strong partner ecosystem & marquee global customer base.

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Cost

Precision

Time to value

$200K - $1.5m

days / weeks

95% success rate

Act

Understand

Gather

Composite AI yields min. 3-5% better precision p.a.

The precision gap translate to 5X better ROI

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Augmented Intelligence.

Squirro and Poolparty marry content from any source with your intent, and your context to intelligently augment decision-making.

&

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Augmented Intelligence with Composite AI

We marry data from any source with intent and context

to intelligently augment your decision-making.

Dr. Bernd Schopp. CCO Squirro.

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Emotional picture on information overload and context

Augmented reality picture

Augmented Decision Making.

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Picture of Person shopping for Flour

Bread

Buying

Baking

History

Cooking

Nutrition

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Picture of Person shopping for Flour

Bread. Buying. Baking. Eating. Use to cook.

Healthy

Recipe

Size

Fast

Easy

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Picture of Person shopping for Flour

Bread. Type. Method. .Intolerances. Gluten Free.

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The Golden Triangle: Intent, Context, Content

Content

Intent

Context

gluten intolerance

baking machine

want to buy

want to know

recipe

shop

ingredients

price

history

nutrition facts

want to bake

lives in Italy

has family

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The Golden Triangle: Intent, Context, Content

Content

Intent

Context

gluten intolerance

baking machine

lives in Italy

want to bake

want to buy

want to know

recipe

shop

ingredients

price

Brown Rice

has family

history

nutrition facts

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