Top Drawer Lingerie - Goals and Objectives:

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Build brand recognition/authority, increase company’s market share, and expand brand awareness through a national expansion.

Establish paid partnerships with 10 – 15 high tier bloggers/vloggers and fashion influencers in the next 12 months.

In the next year, increase revenue by 30 percent and net profits by 7.5 percent.

Earn 5,000 new Facebook and Instagram followers and 2,000 new Twitter followers in the next six months.

Facebook & Instagram Content

Newsletter & Blog Content

La Perla & Soma Intimates - Keyword and Content Gap Analysis

Insights & Observations

New Content on Website & Social Channels

• Improve SEO best practices to rank higher in web browser searches.

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• Significant gaps in the website’s content when it comes to competitor keyword search.

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• To drive website traffic, gain leads, and increase brand awareness, the company could utilize such keywords as “lingerie”, “bra”, “pajamas”, “underwear”, and “cup size”. These are high-priority content keywords in the lingerie market.

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• Improve title tag and meta description to optimize results, e.g. title tag includes women’s bra, panties, and sleepwear. Meta could include, “Shop wide range of intimate brands made for all sizes and shapes at our bra-fitting boutique. Free shipping.”

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• Create long form video for blog posts and add link to blog articles re: “How To” videos/articles.

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• Add testimonials from customers on homepage. Add positive and negative reviews from customers to gain trust and provide transparency.

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• Survey current email subscriber list to enlist feedback/suggestions re: website redesign for national.

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• Offer “30 Days of Giveaway” sweepstakes to promote the company’s national expansion.

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• September is National Self Care Awareness month. Throughout the month, provide self-care tips/practices and positive content, e.g. uplifting posts or funny memes.

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• Share engaging customer stories such as how working with a bra “Fitter” helped boost self-confidence.

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